Cycle reposted this
With the influencer marketing landscape continuing to evolve, Bea Iturregui, VP, Partnerships, Cycle, spoke with Digiday on how it has impacted the agreements made between creators and brands. Bea said, “The deals we’re doing today look very different from the ones we were crafting a few years ago, and these types of deals demand more from both parties.” Read more here: https://lnkd.in/dS7a6Nxx