Cybersecurity is in our DNA. CyberTheory is a marketing agency focused exclusively on servicing vendors in the cybersecurity space. Led by former CMOs and practicing CISOs, CyberTheory sits at the intersection of cybersecurity, data, and marketing. With ISMG as their parent company, CyberTheory retains exclusive access to proprietary communities from which they gather intelligence and validate the marketing strategies executed for their clients. They provide a range of marketing agency services including branding, messaging, persona validation, creative services, copywriting and content development, media buying and plan execution, and sales acceleration including martech stack development, lead nurturing, and sales qualification. For more information visit: cybertheory.io Information Security Media Group (ISMG): ismg.io/brands
External link for CyberTheory
CyberTheory reposted this
In our report with CyberTheory, we dive into measuring engagement offering key marketing takeaways on everything from intent topics to what has generated the most engagement through Q3 2022. Read the report: https://lnkd.in/gdmAjW78 #Infosec #Cybersecurity #CISO
CyberTheory reposted this
Rise to the top of search results with our SEO and SEM expertise! Our strategies are tailored to navigate the complexities of search engine marketing, ensuring your website gains and sustains traffic. Here's how we can elevate your brand: 📈 Boost organic traffic - Driving more visitors to your site through increased search visibility. 💸 Enhance lead generation - Lowering acquisition costs while boosting the quality of your leads. 🤝 Build brand trust - Increasing awareness and establishing credibility with your target audience. Let us help you dominate search engines and turn searches into valuable opportunities: https://lnkd.in/eeeZiT_E #cybersecuritymarketing #marketingagency #seostrategies #searchenginemarketing #brandtrust #leadgeneration
CyberTheory reposted this
Unlock expert insights with our "Selling to CISOs" Webinar Series! Learn directly from top CISOs and Executives from organizations like Cushman & Wakefield, Hudl, Kinly, QuidelOrtho, and more. Discover strategies to manage long sales cycles, tight budgets, and stand out in a noisy market. This four-part webinar series offers practical tips on engaging with CISOs and cybersecurity decision-makers, positioning AI products effectively, and crafting messages that truly resonate: - Cracking the Code: How to Successfully Sell to CISOs - Mastering CISO Engagement: Factors Influencing Event Participation - Selling AI to CISOs - Beyond Buzzwords: Crafting Authentic Messages that Resonate with CISOs Gain full access to the series now and enhance your approach to CISO engagement: https://lnkd.in/efbavtw5 #cisoengagement #cisos #webinarseries #cisoseries #cybersecurity #marketingandsales
CyberTheory reposted this
Read the new report from Cyentia & CyberTheory to learn more exciting new ISMGCorp data from Q3 in 2022: https://lnkd.in/gdmAjW78 #infosec #Cybersecurity #CISO
Our "Selling to CISOs" Webinar Series is now 5 parts! Learn directly from top CISOs and Executives from organizations like Cushman & Wakefield, Hudl, Kinly, QuidelOrtho, and more to discover strategies to stand out in a noisy market. This five-part webinar series offers practical tips on engaging with CISOs and cybersecurity decision-makers: 1. Cracking the Code: How to Successfully Sell to CISOs 2. Mastering CISO Engagement: Factors Influencing Event Participation 3. Selling AI to CISOs 4. Beyond Buzzwords: Crafting Authentic Messages that Resonate with CISOs 5. Engaging CISOs with Effective Content Gain full access to the series now and enhance your approach to CISO engagement: https://lnkd.in/efbavtw5 #cisoengagement #webinarseries #cisoseries #cybersecurity #marketingandsales #marketingagency
CyberTheory reposted this
Read this second installment of data-driven research from our partnership with Cyber Theory to discover engagement amongst different geographies around the globe and events that resonated most with audiences through Q3 2022: https://lnkd.in/gdmAjW78 Cyentia’s world-class data scientists pored over ISMG’s proprietary intent data, including subscriber interactions compiled over the last 17 years, to find and uncover trends – illuminating topics, formats and titles most attractive to CISOs and other cybersecurity audiences. Since 2019, our marketing advisory division, CyberTheory, has used ISMG’s data-driven intelligence to help build messaging platforms, define target personas, conduct content gap and keyword analyses and inform media buying plans to improve marketing outcomes for our clients. CyberTheory’s expert team offers a deep dive into measuring engagement, along with the most popular content types, and a roundup of the events that resonated most with audiences, offering key marketing takeaways on everything from intent topics to what has generated the most engagement through Q3 2022. #infosec #cybersecurity #Ciso
Cybersecurity marketers! 📣 We’re 2 days out from our upcoming webinar, “Engaging CISOs with Effective Content.” Thursday, 2 pm ET I 11 am PT – Seats are filling up, don’t wait to register: https://lnkd.in/e_3rwYd8 You’ll walk away from this webinar with an understanding of: • Engagement through diverse content formats • Navigating content discovery via search engines • Content that drives product interest • Developing authentic and impactful messaging • Multi-platform content distribution strategies • Learning from CISO feedback • Prioritizing value-driven engagement Secure your spot today and hear directly from CISOs: https://lnkd.in/e_3rwYd8 #cybersecurity #webinar #cisos #cisoengagement #contentmarketing #marketingagency
CyberTheory Webinar: Engaging CISOs with Effective Content Introducing another one of our CISO panelists! CyberEdBoard Community Member, Michael Bray CISM, CRISC, CISSP, QTE, Board Advisor: Currently CISO at The Vancouver Clinic where he directs the Information Security Department and serves as the HIPAA Security Official, previously serving as The Vancouver Clinic's Information Systems Security Officer. Live next week! Don't miss your chance to register and hear directly from CISOs on content types that resonate most: https://lnkd.in/e_3rwYd8 #cybersecuritymarketing #webinarseries #cisoengagement #cisos #contentmarketing #marketingagency
CyberTheory reposted this
What drives CISO engagement? Read this 2nd installment of data-driven research from our partnership with CyberTheory to discover engagement and events that resonated most with audiences through Q3 2022: https://lnkd.in/gdmAjW78 #infosec #cybersecurity #Ciso
CyberTheory Webinar: Engaging CISOs with Effective Content Introducing one of our CISO panelists! CyberEdBoard Community Member, Vlad Brodsky: Currently SVP, CIO and CISO for OTC Markets Group, Vlad's responsibilities include leading OTC's cybersecurity strategy, program and processes, as well as running the firm's IT operations and infrastructure. Live on July 25th, hear directly from CISOs as they dive into the content formats that resonate most and grab their attention. Click here to register: https://lnkd.in/e_3rwYd8 #cybersecuritymarketing #webinarseries #cisoengagement #cisos #contentmarketing #marketingagency