Custom Commodities Transport

We're excited and proud of this new expansion in Texas! Thanks Longview Economic Development Corporation for being there with us.

VP of Sales and Marketing Corey Ellis wants to reinforce that “Knowledge not Shared is Knowledge Lost.” Corey said, "As our industry goes through a major shift from the volumes we saw just 1 year ago, now is not the time to get selfish and let our Custom Professionals make mistakes or not do things the Custom way. We have created an amazing culture that sets Custom apart from competitors in our industry. With so much excess capacity in the market we have to share knowledge with our teammates and make sure we do our jobs completely. Part of doing our jobs completely means doing all we can to mitigate mistakes, and as a Professional on our team sharing knowledge does just that. That knowledge leads us to doing our jobs not just well, but doing our jobs completely: From wearing our uniforms, making necessary calls, hose stands, and many more things our professionals do every day are just part of doing our jobs completely." #transportation #companyculture #allaboutthepeople  

I helped with copy for this series of retro recruitment marketing ads, but they were not intended for today's Truck Drivers at all. We designed this hoaky series and carefully placed the content in trade pubs to face FORMER DRIVERS and "recruit" them back into their heyday when Convoy, BJ and the Bear, and the 1970s trucking culture was cool and respected. (I was there too). No, we don't want the old ones to get back in the truck (although I bet many of them still have the CDL and would LOVE to get out of the office on a Thursday afternoon). These experienced old Truckers are still working for us as CEOs and VPs of Logistics, Directors of Maintenance, Health and Safety Experts, and DOT Consultants. Anybody wanna go back to the old days? Come along for the ride! #truckdrivers #driverrecruiting #logistics #trucking

Hot off the press…the Texas Trucking Association magazine "The Steering Wheel." (Pay special attention to Page #3.) This series was disguised as Andy Griffith, folksy-type recruitment marketing ads, but Drivers aren't reading this. Custom Commodities Transport seemingly exists in the days when the kids showed respect, and we Professional Drivers got the respect. We're not just recruiting Drivers here. https://lnkd.in/d_cCkRwM