Customers.ai

Calling all online brands! Join us for a free live webinar on "Email Marketing Mastery: Segmentation Secrets For eCommerce Marketers" with our CEO Aaron Blackmon and special guest Larry Kim, CEO of Customers.ai. Sign up here 👉 https://lnkd.in/eRvGFrzg We're sharing all the secrets on how to create an elite level email marketing program with expert segmentation tactics. We'll also cover elements of strategy, design, consumer psychology, copywriting, automations, and more. Learn how to drive more revenue for your brand now! Powered by Red Cape Agency & Customers.ai.

Got big plans for BFCM? We’re here to help you make them even bigger 🚀 On September 10th, I'm teaming up with Justuno, MuteSix, Triple Whale, and Optmyzr for a 'ROAS Workshop: Dial Up BFCM Conversion Strategies'. We’ll be sharing: 🎯 Exit strategies you can start using right away to boost your results 🗺 Quick fixes for those pesky gaps in your ad journeys 👉 Practical tips to keep your campaigns performing at their best Whether you’re in-house, at an agency, or running your own show, this workshop is all about giving you the tools to crush it this BFCM season. Sound good? Save your seat for September 10th and get ready to up your ROAS game! https://lnkd.in/gxNg3pAP

Mikhail Alfon and I are excited to share that Customers.ai is joining us as a sponsor for our upcoming free live webinar about the ways that you can win Black Friday/Cyber Monday (BFCM) with Meta Ads. Learn more about their website visitor identification and remarketing solutions (https://customers.ai/) + join us on September 10: https://lnkd.in/g6zSf6YX

There's nothing I love more than seeing our customers make money 💰 We sync directly to Klaviyo (and now Shopify) so you can see how much revenue your Customers.ai contacts are driving. No ROI mysteries here 💥

We're all eager for fast business growth, but focusing solely on short-term wins can limit your long-term potential. Over-prioritizing immediate sales targets risks missing the bigger gains that come from building a strong brand foundation and strategic growth plans for sustainable success. 🗣️SEASON 1 EPISODE 13🗣️ Parallel Pathing: Achieving Short-term Wins and Long-term Growth In today's fast-paced business world, balancing immediate results with future goals is crucial for sustained success. On a recent episode of Revenue Boost: A Marketing Podcast, I had the pleasure of speaking with Casie Gillette, Senior Director of DemandGen at Customers.ai, about the power of parallel pathing—a strategy that accelerates growth by focusing on both short-term wins and long-term strategies simultaneously. Here are some key takeaways from our conversation: ✅ Short-term Wins with Long-term Vision: Casie’s team runs effective campaigns that deliver quick results while also building the foundation for long-term success. For example, they continue their successful ABM efforts while refining and segmenting lists for more personalized outreach. ✅ Cross-team Collaboration: Breaking down silos between marketing, sales, and customer service is essential for growth. Regular communication with product and customer service teams enables Casie's marketing team to align messaging and better understand customer pain points—leading to more effective campaigns. ✅ Adaptability is Key: In a constantly changing marketing landscape, agility is essential. Casie's team quickly adapts to real-time feedback, allowing them to implement new strategies like tailored pricing plans in response to customer demand, ensuring that they are always moving forward. Are you balancing short-term wins with long-term strategies in your marketing efforts? Parallel pathing might be the key to your next growth breakthrough. Thank you Casie, for sharing your brilliance and expertise! Check out the most popular episode of Revenue Boost: A Marketing podcast today! 🔗 in comments. Follow RBMA: Revenue Based Marketing Advisors for more insights and tips. #podcast #marketing #sales #revenueboost #revenuebasedmarketing #businessgrowth #cmo #cro

What’s the most amazing user journey you’ve seen? 🗾 Just recently, our marketing team showed a crazy one. Our first email went out to the (now) customer in June 2023. They visited the site 38 times and opened 12 emails before attending our AI Marketing Summit in December 2023. Between December and May 2024, they visited the site 18+ more times and opened 8 more emails. Finally, in June 2024, they ran a lost leads report and booked a demo. A month later, after 61 sales activities, they became an official customer. That’s over ONE YEAR of touchpoints - emails, events, ads, meetings, etc. The path to a sale is not linear and more frequently than not, it’s longer than we want it to be. But being able to track that journey and see it is cool and a huge value when trying to understand what resonates with your customers. That’s what we’re able to show with our customer journey tracking and tool integrations. Check out the example below of a person who over the course of 2 months has visited the site multiple times, received an email, and looked at pricing multiple times. They haven’t converted just yet but we will know when they do and what it took to get there.