“About 30 per cent of PlayStation Network service customers watch anime, but only about 5 per cent have Crunchyroll accounts.” 💥 We're thrilled to have Crunchyroll featured as part of the Financial Times' latest story on Sony's plans for the future. Our President Rahul Purini dove into the data on where we're heading and how we plan to support creators as we embrace new technology.
Anime has become a movement. Our research shows that there are over 800 million anime fans globally and growing. At Crunchyroll, we recognize the criticality of delivering diverse and differentiated content that resonates with that global anime audience. This morning, The Financial Times featured a story on Sony Group’s corporate strategy to focus on a “Creation Shift." Kenichiro Yoshida, Sony Group Corporation Chairman and CEO, talks about his strategy to cement a corporate transformation from a consumer electronics brand into a global entertainment company. Being part of this movement and strategy is so exciting and a tremendous opportunity.