When you indulge, do you prefer something salty or sweet? 🍫🍿 Acosta Group’s latest Shopper Community study reveals that 56% of us buy treats on impulse. Sweets often satisfy an emotional craving, while salty and healthier snacks are viewed as functional essentials. Do you agree? Share your go-to treat in the comments! 👇
Got a sweet tooth? 😋 You’re in good company! According to a recent Shopper Community study, 58% of us indulge in a treat at least once a day, and 56% can’t resist those impulse buys, no matter where we shop. 🍰🍫 How can brands and retailers can make the most of these consumer cravings? Don’t miss Sweet Temptations: Inside the Minds of Sweet Treat Shoppers! 👇 #ShopperInsights #TreatYourself #SweetTreat