Creator Deck

REINTRODUCING CREATOR DECK – An Influencer+ marketing agency. We engineer influence for industry-leading brands. Over the past 10 years, we’ve fueled the evolution of influencer marketing. We understand how to construct campaigns that drive results, identify industry opportunities, and build solutions that propel success in the years ahead. Our 360 approach to strategic programming - rooted in cultural insights, powered by data - amplifies reach and sparks conversation. Our intersectional, long tail approach to casting drives community and builds trust among audiences, securing brand affinity for our Clients. Through agility and smarter spending, we operate with care and efficiency as an extension of our Clients. We call it Influencer+. Let's chat.

Want your brand to win with surprise & delight influencer gifting? 🎁 This strategy shines brightest during important life moments for influencers! Imagine an influencer sharing how they used your product to prepare for their baby shower—what better opportunity to send them a thoughtful restock as they celebrate this milestone? 💓 At Creator Deck, we’ve seen how effective this approach can be. In a recent campaign, our surprise and delight strategy drove in an 87% posting rate, 1.64 million views, and 63,000+ engagements–and we only gifted 33 creators! 🤳 It’s a heartfelt gesture that not only surprises and delights but also strengthens the bond between your brand and the influencers who help tell your story. P.S. Want to stay up to date on industry terms, news and trends?

In 2023 alone, we produced 31 viral videos (each with 1M+ views) that garnered an incredible 105 million views! But what’s our secret? It’s our Viral Content Formula 🤫 🔢 This formula is simple yet powerful: soft product integrations and leveraging trends = viral content. Soft product integrations allow creators to promote products in ways that feel natural and authentic, making their recommendations more trustworthy and engaging. One example of how this comes to life is a creator video that shows the product packaging and product usage, but keeps the text overlay brand-agnostic and focused on connecting with audiences via humor, "hot take" statements etc. By seamlessly blending products into their content, influencers keep their creative freedom while keeping their audience’s trust intact 👥 Meanwhile, leveraging trends ensures the content stays relevant, timely, and highly shareable. Trends come with built-in engagement potential, tapping into what’s hot right now and expanding the content’s reach beyond the influencer’s immediate audience 🔥 When you combine these elements, you get content that not only resonates with followers but also amplifies the brand’s message in a way that feels fresh and exciting. P.S. Want to stay up to date on industry terms, news and trends?

Here's how brands can win with targeted influencer gifting 🔥⬇ If you've scrolled on TikTok lately, you've certainly seen brands with stunning gifting boxes and experiences that drive thousands of organic posts but you've probably also noticed how oversaturated the influencer gifting space has become 🎁 Enter the magic of smaller-scale, more targeted, and high-touch gifting. Unlike mass gifting, a more tailored approach ensures that you’re sending products to exactly the right influencers 🤩 This means selecting partners whose personal style, product preferences, values, content and audience strategically align with your brand’s goals and target consumers. When influencers genuinely love your products, their enthusiasm shines through, leading to more authentic content and a better ROI on your efforts! 💰 A more intentional gifting strategy not only excites the recipients but also results in stronger posting rates. 📣 Our partners generate a 45%-75% posting rate with this type of approach, whereas mass-gifting generates our partners a 20%-30% posting rate. Not only that, but smaller-scale gifting is more budget-friendly and eco-conscious. By focusing on quality over quantity, you can achieve significant impact without breaking the bank or generating excess waste. It's a win-win situation: your brand reaches the ideal audience, and influencers receive thoughtful, curated packages that excite them and their followers. P.S. Want to stay up to date on industry terms, news and trends?

Strategy Without Trends = Missed Opportunities 👀 Here's why! ⬇ 👥 First, trends provide a ready-made audience. These audiences offer a simple way to more consistently acquire NEW potential customers. 📈 Second, by focusing on the right trends, your brand can create HUGE reach and impact, reinforcing your presence in the market and making your mark in the digital landscape. 💡 Third, leveraging trends also demonstrates that your brand is in touch with the cultural climate. It shows consumers that you are relevant, adaptable, and aware of what's happening in the world around them. On TikTok, trend-based content can see engagement rates up to 2-3 times higher than non-trend-based content. Similarly, on Instagram, posts that tap into current trends or viral challenges can see an increase in engagement rates by approximately 20-30%. By staying ahead of the curve, we ensure our clients' content gets maximum reach and engagement. Stay tuned on LinkedIn to learn more about our secret sauce 🤫. We have helped our clients generate over 1,200 viral videos garnering billions of views, many of which started with strategic trend identification! P.S. Want to stay up to date on industry terms, news and trends?

Industry News Alert! 🔔 Instagram is revamping its analytics to spotlight "VIEWS" as the key metric across all content types, including reels, photos, carousels, and stories, so creators can gain a clearer picture of their performance 📈 This strategic shift nudges creators to focus on expanding their reach rather than merely counting followers, aligning with Instagram's evolving algorithm. These changes provide brands working with creators a unified set of metrics across Instagram, enabling them to better assess content performance across various formats and devise strategies that align with their marketing objectives.

Let's discuss the 7 Key Elements of a Successful Influencer Contract! 📝 1. 🗓️ A clear start and end date 2. 📥 A scope of work (list of concrete deliverables) 3. 💻 Rights (organic? paid? both?) 4. 👀 Exclusivity (non-compete content within a timeframe) 5. #️⃣ Branding requirements (hashtags, keywords/phrases) 6. ⚖️ Legal obligations 7. 💰 Payment terms Contact our experts if you have any questions. We create dozens of contracts every day 🚀

The Creator Deck Leadership Team met in sunny Los Angeles to strategize, collaborate and plan for the race to the end of the year. We love the flexibility of remote work, but value the importance of having time together. From hosting a summer soiree for our clients to manifesting our goals, we are still living off of all the amazing energy of the week. Look at that LA glow! How are you bringing your teams together for alignment?

📢🌟 Extra Extra! Hey brands and content creators! We’re thrilled to invite you to sign up to our brand-new newsletter 📰 Get ready for exclusive tips, behind-the-scenes peeks, ways of working, and everything you need to know about Creator Deck – delivered straight into your inbox. Let’s create magic together! 🚀 Join us at https://lnkd.in/g2Rd4Sa6

Content Creator vs Influencer: Who Makes the Cut? 🤔 Our take as 14-year industry experts? Everyone is influential, but when it comes down to the nitty gritty…we’d use the below to classify! #ContentCreator: ✅ Anyone who creates content that lives on social media channels ➡️ Type: UGC Creator ➡️ Why Partner? Leverage a variety of creative styles and faces, at low cost and via short-term contracts, to build a bank of content that you can strategically test across various marketing channels. #Influencer: ✅ Anyone who creates and posts content that lives on their personal social media channels and is dedicated to the consistent cultivation of:  1. An engaged audience  2. Relationships with brands  3. Growth of their channels ➡️ Types of Influencers: Micro Influencers, Mid-Tier Influencers, Macro Influencers, Mega Influencers, Celebrity Influencers ➡️ Why Partner? Pinpoint marketing KPIs by engaging certain tiers of influencers, who will create a certain type of content and share brand-crafted key messages, to encourage their audiences’ interest in the brand’s products. P.S. Want to stay up to date on industry terms, news and trends?