Creative Artists Agency reposted this
Our team was out in full force at TwitchCon 2024, not only supporting clients on-site but also engaging in strategic business meetings to explore new opportunities in the creator economy. A key focus for us this year was exploring the future of gaming, and how creators, platforms, and brands are shaping this rapidly evolving space. CAA Digital Media hosted a party in partnership with Sony Honda Mobility, showcasing their innovative EV prototype, Afeela, which reflects the growing intersection of entertainment, mobility tech, and gaming. The Afeela’s immersive entertainment system—designed for gaming and films on the go—offers new ways for content creators and fans to interact, signaling what the future of in-car entertainment could look like. We see this as just one of many exciting developments in the gaming space, where content consumption and platform integration continue to evolve. We were also thrilled to celebrate client LilyPichu and Team Nephew’s victory in the Twitch Rivals “Sajam Street Fighter Slam Grand Finals,” highlighting the continued rise of esports and competitive gaming, which remains a powerful driver of community and engagement in the creator economy.