Our LIVE scoop at Groceryshop with Drew Ingram is out NOW! 🍨🎉 In the episode, Drew joins Jennifer Silverberg and Risa Crandall 🚀 to discuss: ⚡️ The evolving landscape of marketing and the innovative strategies PepsiCo employs to stay ahead in a competitive market ⚡️ The importance of adapting to consumer behavior, leveraging data for real-time optimization, and the role of influencers in brand authenticity ⚡️ The challenges posed by economic factors and the integration of AI in marketing efforts 🎙️ Tune into this episode on our website or wherever you like to listen to your podcasts: https://lnkd.in/eFvz5agh #CPGScoop #CPGGuys #Groceryshop #marketing #insights #cpgindustry
CPG Scoop
Online Audio and Video Media
Your destination for a bite-sized CPG focused podcast. A CPGGuys.com line extension.
About us
If you’re looking for a fun way to discover what’s new and next in CPG commerce and marketing, look no further than The CPG Scoop. Hosts Jennifer Silverberg and Risa Crandall bring 40+ years of experience to a brand-new podcast that offers a joyful atmosphere to relax while gaining insights into the people, trends, and technologies in the CPG space.
- Website
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https://www.cpgscoop.com/
External link for CPG Scoop
- Industry
- Online Audio and Video Media
- Company size
- 2-10 employees
- Headquarters
- United States
- Type
- Privately Held
- Founded
- 2022
Locations
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Primary
United States, US
Employees at CPG Scoop
Updates
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It was so awesome to hit the Techtalks Stage yesterday for a live episode with Drew Ingram! ⚡️ What a way to kick off Groceryshop Day 1! 🛒 Thank you to Drew for joining us yesterday! Such a powerful conversation 🙌🏻 Check out our podcast fam, The CPG Guys, for their live episode at the Techtalks Stage at 12:25pm PT today! 🥳
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Today's the day! 🤩 If you're at Groceryshop today, join us for our live recording with Drew Ingram from PepsiCo! We'll be getting the scoop on the latest innovative initiatives, strategic shifts, and marketing strategies from Drew. 🎉 You won't want to miss this! 📅 TODAY! - Monday, October 7th 🕓 12:40 - 1:10pm 📍Techtalks Stage (A1020) The CPG Guys #CPGScoop #Groceryshop
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We're hitting the road! 🚗 🎰 Catch our co-hosts Jennifer Silverberg and Risa Crandall 🚀 on stage at Groceryshop for a live recording of CPG Scoop! We can't wait for Drew Ingram, Director of Portfolio Media Strategy at PepsiCo, to join us in Vegas for this super special scoop! Join us on Monday, October 7th at 12:40pm PST on the Techtalks Stage. We hope to see you there! #Groceryshop #CPGScoopLIVE
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Our scoop with Mehek Khera, Founder & CEO of NIRAMAYA FOODS, is LIVE! 🍨🎉 Here are some of our favorite takeaways from this episode with Mehek: 🔥 Authentic storytelling is crucial in CPG marketing, and brands should leverage various platforms like #TikTok to connect with consumers. 🔥 CPG companies should be nimble and responsive to consumer needs, learning from their feedback and making necessary changes. 🔥 The future of the CPG landscape involves bold flavors, clean labels, and products that support consumers' health and nutrition goals. 🎙️ Tune into this episode on our website or wherever you like to listen to your podcasts: https://lnkd.in/eTfst8Uv #CPGScoop #CPGGuys #marketing #insights #cpgindustry
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Be on the lookout for our scoop with Mehek Khera, Founder & CEO of NIRAMAYA FOODS, going live on Friday! 🔜🎙️ We can't wait! 🤩 It's a conversation you won't want to miss — stay tuned for the release on cpgscoop.com and everywhere you like to listen to podcasts! #CPGbrands #CPGpodcast #CPGmarketing
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Our scoop with Marc Walkin, Co-Founder of Turbyne, is LIVE! 🍨🎉 Here are some of our favorite takeaways from this episode with Marc: 💥 Understanding the shopper journey and creating a coordinated approach is crucial for success in the industry. 💥 In-store tactics, such as sampling and shelf displays, are underrated and can drive sales. 💥 Building a modern-day playbook and testing strategies in selected markets can lead to incremental growth. 🎙️ Tune into this episode on our website or wherever you like to listen to your podcasts: https://lnkd.in/eb2ejRtR #CPGScoop #CPGGuys #marketing #insights #cpgindustry
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Be on the lookout for our scoop with Marc Walkin, Co-Founder of Turbyne, going live on Thursday! 🔜🎙️ We can't wait! 🤩 It's a conversation you won't want to miss — stay tuned for the release on cpgscoop.com and everywhere you like to listen to podcasts! #CPGbrands #CPGpodcast #CPGmarketing
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Our fearless hosts, Jennifer Silverberg and Risa Crandall 🚀, are going to be speaking at the firstmovr Future of Social Commerce Summit on Monday, Sept 9 from 12-2:30p ET / 9-11:30a PT. You can listen in (it's free) if you'd like to by registering here: https://lnkd.in/ep3vFZ7Y. Get all of the details below! 🤩 🌟
🏪 𝗦𝗢𝗖𝗜𝗔𝗟 𝗖𝗢𝗠𝗠𝗘𝗥𝗖𝗘 𝗜𝗦 𝗢𝗣𝗘𝗡 𝗙𝗢𝗥 𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦! Join the firstmovr team in welcoming Jennifer Silverberg (SmartCommerce) and Risa Crandall 🚀 (Aki Technologies) to our 9.9 FUTURE OF SOCIAL COMMERCE Summit THIS Monday, Sept 9 from 12-2:30p ET / 9-11:30a PT for their session of best practices and insights. 👉 Register today = It's FREE for Brands :) https://lnkd.in/ep3vFZ7Y With more consumers discovering products through influencers and friends, and often buying these products without ever setting foot in a store, Social platforms are becoming primary storefronts for all brands, including CPG. Led by Jennifer and Risa and packed with insights from their collective consumer behavior data, this discussion will highlight ways that multi-channel and lower-consideration brands can compete (and win) in this important and unique space. AND our summits are designed to fit your busy schedule AND if you miss all or part of the event live, registrants get the recording! You'll also hear from Tim Wilson (ProductWind), Julia Miller and Taylor Kwok (Mars United Commerce), Brett Banner (PriceSpider) and our very own Chris Perry and Oskar Kaszubski. See you there! #socialcommerce #socialmedia #retail #omnichannel #ecommerce #digitalcommerce #retailmedia #content
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Our scoop with Tina Manikas, Global Head of Connected Commerce at Omnicom Commerce, is LIVE! 🍨🎉 Here are some of our favorite takeaways from this episode with Tina: 💡 CPGs need to focus on value and joy in the buying process to compel consumers to choose their brands. 💡 Being nimble and partnering with others can lead to success in the ever-changing CPG industry. 💡 Finding balance and being present in different aspects of life is so important for personal well-being. 🎙️ Tune into this episode on our website or wherever you like to listen to your podcasts: https://lnkd.in/d7x2uV5M #CPGScoop #CPGGuys #marketing #insights #cpgindustry