CPG Scoop

Our fearless hosts, Jennifer Silverberg and Risa Crandall 🚀, are going to be speaking at the firstmovr Future of Social Commerce Summit on Monday, Sept 9 from 12-2:30p ET / 9-11:30a PT. You can listen in (it's free) if you'd like to by registering here: https://lnkd.in/ep3vFZ7Y. Get all of the details below! 🤩 🌟

Our scoop with Tina Manikas, Global Head of Connected Commerce at Omnicom Commerce, is LIVE! 🍨🎉 Here are some of our favorite takeaways from this episode with Tina: 💡 CPGs need to focus on value and joy in the buying process to compel consumers to choose their brands. 💡 Being nimble and partnering with others can lead to success in the ever-changing CPG industry. 💡 Finding balance and being present in different aspects of life is so important for personal well-being. 🎙️ Tune into this episode on our website or wherever you like to listen to your podcasts: https://lnkd.in/d7x2uV5M #CPGScoop #CPGGuys #marketing #insights #cpgindustry

Be on the lookout for our scoop with Tina Manikas going live TOMORROW! 🔜🎙️ We can't wait! 🤩 It's a conversation you won't want to miss — stay tuned for the release on cpgscoop.com and everywhere you like to listen to podcasts! #CPGbrands #CPGpodcast #CPGmarketing

Our scoop with Susan Lambert from Massimo Zanetti Beverage USA is LIVE! 🍨 Here are some of our favorite takeaways from this episode with Susan: ☕️ With consumers having many paths to purchase, we need to, very closely and customer by customer, optimize the way we can convert our products and help them convert products in stores.  ☕️ Micro-influencers that are aligned with your customer base can return very strong ROIs, low investment, great content, and great engagement. ☕️ People are still looking for convenience, and are very interested in sustainability, but that definition varies by the cohort. 🎙️ Tune into this episode on our website or wherever you like to listen to your podcasts: https://lnkd.in/exKfYMFX #CPGScoop #CPGGuys #marketing #insights #cpgindustry

Stay tuned for our scoop with Susan Lambert, Director of Shopper Marketing and Customer Insights at Massimo Zanetti Beverage USA, going live this Thursday! 🔜🎙️ It's a conversation you won't want to miss — stay tuned for the release on cpgscoop.com and everywhere you like to listen to podcasts! #CPGbrands #CPGpodcast #CPGmarketing

Our scoop with Aracely (Cely) Moreno-Mosier from PepsiCo is LIVE! 🍨 Here are some of our favorite takeaways from this episode with Cely: ✨ About her word to describe CPG marketing is "strategic", Cely says that it is really an approach about being very methodical by knowing consumer needs, being thoughtful, and taking into account market trends. ✨ Personalized and localized marketing is going to continue to matter more for consumers and truly be what helps unlock growth in the future. ✨ When the marketing community begins to think about AI, they should think about the consumer first and what makes them tick. That will inform what the future holds and what will be created next. 🎙️ Tune into this episode on our website or wherever you like to listen to your podcasts: https://lnkd.in/d-uBAW_f #CPGScoop #CPGGuys #marketing #insights #cpgindustry

Stay tuned for our scoop with Aracely (Cely) Moreno-Mosier, Sr. Director of Retail Media Partnerships & Shopper Marketing at PepsiCo, going live tomorrow! 🔜🎙️ It's a conversation you won't want to miss — stay tuned for the release on cpgscoop.com and everywhere you like to listen to podcasts! #CPGbrands #CPGpodcast #CPGmarketing

At CPG Scoop, we're big fans of Shoptalk! 🛍️ With digitization expanding beyond e-commerce and marketing, the necessity for meaningful, cross-industry discussions to unlock the future of retail has never been greater. Explore the forefront of retail innovation at Shoptalk Fall! Note that prices will increase this Friday, July 19 at midnight ET. Don't miss your opportunity to join our retail community from October 16-18 at the lowest possible rate. Secure your tickets now: https://hubs.la/Q02GbVSs0 Hope to see you there! #Shoptalk

Our scoop with Allison Ball from Food Biz Wiz is LIVE! 🍨 Here are some of our favorite moments from this episode with Alli: 🪄 About choosing "doable" has her word to describe the CPG industry, Alli says that she hopes listeners get out of the cycle of judging themselves for what they should and shouldn't be doing. What's doable for your brand in this season of business? 🪄 We're seeing experiential marketing coming back little by little post-COVID, and Alli would love to see more of that throughout the rest of the year into 2025. 🪄 Throughout the rest of the year into next year, Alli thinks we're really going to see this tension behind newer brands saying no to big distribution and bigger retailers saying they still need them in big distribution. 🎙️ Tune into this episode on our website or wherever you like to listen to your podcasts: https://lnkd.in/ezGquT-7 #CPGScoop #CPGGuys #marketing #insights #cpgindustry

Stay tuned for our scoop with Allison Ball, Founder & CEO of Food Biz Wiz and the creator of Retail Ready® going live tomorrow! 🔜🎙️ It's a conversation you won't want to miss — stay tuned for the release on cpgscoop.com and everywhere you like to listen to podcasts! #CPGbrands #CPGpodcast #CPGmarketing