Converseon is the leader in transforming unstructured “conversation data” into powerful predictive and prescriptive intelligence through our award-winning “Trusted NLP” and patent-pending Applied AI products and solutions. Our solutions uniquely connect specific brand health and reputation perceptions to business outcomes such as sales and shareholder value, and establish trust and "veracity" in AI processed unstructured data. Conversus NLP is a SaaS "veracity engine" that puts the "trust into AI" through greater accuracy, transparency, validation, human in loop goverance and other patent pending technologies. It significantly improves unstructured data quality and alignment for consumer, VoC and brand intelligence, reducing costs and dangers of "hallucinations." It is becoming a powerful solution to help fine tune, reduce inaccuracies, and increase context and recall in generative AI output. With features data scientists will appreciate, its no code approach is very useful for general analysts too. Conversus PRISM is a companion AI solution that revolutionalizes consumer and voice of customer intelligence and brand equity/product innovation. It combines NLP and econometric modeling to not only predict the future but also enable business simulation so you understand the likely impact of specific investments and outcomes before you make them. A pioneer in AI since 2008, the firm has worked with major leading brands around the world and across languages to help reinvent actionable predictive brand intelligence in an uncertain and rapidly changing world.
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Converseon reposted this
Good article on the effectiveness of econmetric approaches to measure brand impact on sales - and its growing adoption in cookie-less world. Our Conversus PRISM (predictive brand/reputation intelligence system) combines econometric modeling with predictive AI, powerful NLP and unstructured data to bridge the "perception to outcome gap." https://lnkd.in/e4XHKJgq
🌟Check out this demo given by our team during The Social Intelligence Lab’s Demo Day! 🌟 🔗 [Watch the webinar here]: https://lnkd.in/dF5yuUTr 👉Conversus uniquely provides the “trusted AI” features that brands need to ensure superior data quality, validation, transparency, and human governance to social media and other VoC unstructured data. 👉It is a powerful new tool for those looking to do more advanced analysis and insights. 👉Conversus was recently named to the “Hot Tech in PR” list by PRNEWS. Thank you to Dr Jillian Ney for coordinating the Tech Demo Day. At Converseon, we're dedicated to empowering businesses with the tools to harness the true potential of their data. Discover how Conversus can revolutionize your approach to customer insights and drive strategic decision-making. 🚀 To schedule a demo, click here 👉 https://lnkd.in/dsyYYw_C #Converseon #SILabs #VoiceoftheCustomer #PredictiveIntelligence #DataDrivenDecisions #Webinar #ConversusAI #BusinessIntelligence
🌟 Reflecting on an inspiring few days at the Meltwater Summit! 🌟 This week, our team had the privilege of attending the #MeltwaterSummit, where industry leaders showed how data innovation and creativity can shape the future of PR, Marketing, and Communication. It was an amazing opportunity to network and gain valuable insights into the latest trends and strategies that are reshaping our digital landscape. Key highlights from the summit: 1️⃣ Embracing AI for Enhanced Decision-Making: Learning how AI can refine data accuracy and drive actionable insights resonates deeply with our mission at Converseon. It's about leveraging technology to not only keep pace but to lead in our dynamic market. 2️⃣ Human-Centric Marketing in a Digital Age: Our CEO, Rob Key, was a part of the panel discussion on "Remaining Human in the Digital Era." In a world increasingly driven by technology, accurate data becomes that much more important. It's about striking the right balance between innovation and humanity. 3️⃣ Building Strategic Partnerships: Networking at the summit was invaluable. Engaging with the community at Meltwater reinforced the importance of collaboration and building meaningful relationships. We look forward to applying these insights to continue driving innovation and delivering results for our clients. #MeltwaterSummit #AI #DataAccuracy #CleanData #Converseon
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At the #meltwatersummit yesterday i was graciously invited to talk on a panel about “remaining human: authenticity in ai era” with some excellent industry colleagues. My pov is that when we talk about authenticity what we really mean is “trust.”. We trust those we believe are “authentic” but authenticity must be earned through observation. Whether ai or human interaction trust is an outcome based on observing authentic behavior: performance, transparency, consistency, validation, impact - broadly, the same things that generate trust in humans also generate trust in ai models. Delineating human from algorithm will be increasingly difficult but what will be an overriding essential and consistent need (and perhaps most important) is having the sufficient observability to engender trust in either case - which without hyperbole will be one of the most central challenges for society over the coming years. For all of us building, using and deploying ai it truly is essential to enable this level of transparent observability to assure those impacted that we deserve their trust by “getting it right.” thanks to @markarduino and everyone from Meltwater and co panelists from Social Factor, dighuman, WE Communications and NICE. excellent event
Converseon reposted this
Demo Day starts today! That’s right at 1pm (BST) we are going to be kicking things off with day 1 of our 2 day virtual event where we talk all things social listening tech related. Here’s what we’ve got for you today: 👉 Up close and personal with Nestlé USA’s social listening teach stack We say go big or go home, so we’re coming in hot with this awesome session to get things started. Frank Gregory, Social Intelligence Lead for Nestlé USA, will be taking you through the tools they use to support their social listening. In detail. Yes, really! 😱 👉 Demo: How to combine audience segmentation, entity detection and AI summarisation capabilities to keep your finger on the pulse of the latest trends with Brandwatch Brandwatch’s Principal Solution Strategist – Innovation Lead, Alistair Wheate, joins us to demonstrate how they use tech to stay ahead of the latest trends. 👉 Presentation: Getting the machines to work for us If you feel that instead of making life easier AI is just making things hard in a new way, then this is the session for you. Eleanor Manley, AI Director at Tribes, is here to show you how to use AI effectively in social listening to make your work life easier. 👉 Lightning Demo: How to leverage Datashake to find and collect online VOC data (Reviews + Social) on demand, to fill critical data coverage gaps Do you want to bring ALL the data to the yard? Then you need to get your Datashake on. Chief Commercial Officer at Shake, Daniel Campbell, is here to show you the future of data aggregation. 👉 Demo: Transforming Messy Unstructured VoC Data into “Enterprise Ready” Predictive Intelligence with Converseon Join CEO of Converseon, Rob Key, as he demos ConversusAI. Taking unstructured Voice of the Customer data and turning it into insights you can use for your business. We've got so much packed in for you that it won't fit into one post! Find out what else is happening today on the next post... There’s still time to grab a seat to get in on the action https://lnkd.in/e5Kqzqxk #SocialListeningTools #TechStack #SocialListening #SocialIntelligence
Our Conversus NLP and predictive analytics platform was named a winner in PR Hot Tech List. An excerpt: Converseon, a trailblazer in AI technology since 2008, offers Conversus PRISM (Predictive Reputation Intelligence System). PRISM’s “Trusted AI” features and predictive analytics bridge the gap between perception and profit, quantifying reputation’s impact on business outcomes. Through econometric modeling, it predicts future outcomes with 85% confidence. https://lnkd.in/eYwJVqbC
Don't miss out and register for our Webinar tomorrow, 5/30, with our partners Delta Air Lines where we will discuss how new “Trusted” and LLM-powered AI tech and processes can “fix” data quality issues - not just for sentiment but also relevancy and many other “classifications”. In this webinar, you'll learn 👉 How to measure and understand data accuracy 👉 What we can do to improve it 👉 What that means for sentiment analysis #sociallistening #voc #ai
I don’t know about you, but we’ve been really unhappy with our sentiment accuracy recently…Okay it’s not the best dinner conversation starter. But let’s face it, unless you are at a table filled with social listeners, most people don’t know what we are talking about anyway! Dinner conversation topics aside, accurate sentiment is really hard to achieve but it’s important as many businesses count it as a top KPI. So if the big bosses are using it to make business decisions, we want to be really sure that the information we are feeding them is right. So for this particular imaginary social listening dinner party, we’ve invited along our friend Rob Key (Founder of Converseon) and once the wine is flowing we are going to convince him to spill all his secrets about sentiment accuracy, data quality and “trusted” AI. Also joining the imaginary dinner table is Bárbara Bermúdez Lyons (Senior Manager, Social Intelligence) from Delta Air Lines and client of Converseon. If you fancy joining us then bag a seat for the last in our All Things AI webinar series - Unhappy with your sentiment accuracy? Let’s talk data quality and “trusted AI”. We’ll be getting down into the nitty gritty of: 👉 How to measure and understand data accuracy 👉 What we can do to improve it 👉 What that means for sentiment analysis We’re sorry to say that wine is not included but as this is virtual event you can bring your own or another beverage of your choice. We also encourage snacks! Bag a seat here 👉 https://lnkd.in/enBxAAyd #SocialData #SocialIntelligence #SocialListening #Insights #Sentiment #AI #Data
Converseon CEO was at the AMEC Global Summit to present and discussion "Tackling Data Quality Issues in an AI World." Key themes from the presentation include. Data quality issues are absolutely essential when processing unstructured social and media data. The general standard accuracy of about 65% is simply not good enough for an era where gen AI is amplifying errors. There are new approaches to measure, validate, fine tune, govern and deploy. models easily that not only provide accuracy that is superior to individual humans, but also provides a full suite of "trusted AI" features that is needed to align with AI Act and emerging regulations. The results, include generating better trust and adoption in the data, reducing "hallucinations," and associated risks, and unlocking the value of this data to more advanced use cases like predictive analytics. He called for a Data Integrity Council - cross functional and organizational - to educate, advocate and motivate organizations to raise data standards for this massive and important data set. If you'd like to see more of the presentation, please contact us.
Transform noisy data into AI-powered, research-grade insights 💡 . Understanding consumer perception is vital, but traditional market research takes significant time and resources. Trust Converseon’s sentiment analysis to quickly capture the important signals, emotions and opinions, delivering real-time, actionable insights you can rely on. 📈 . (Link in comments for more info) . #PredictiveAnalytics #AI #DataScience #MarketingTech #CustomerInsights #DecisionIntelligence #BrandStrategy #BusinessIntelligence #NLP #TrustedAI #Marketing #PRTech
⏩ ESOMAR webinar is available On-Demand now. Unstructured data represents 80% of all data created last year and continues to grow fast. But wrangling, taming, and enriching this data set for analytics and insights use has remained a struggle. New AI technologies however are having a profound impact and represent a new opportunity to revisit the value of this data. Learn how Converseon helps with all of the above and how our tool transforms unstructured data into brand decisions that impact business outcomes. DM for more information on our capabilities. #predictiveintelligence #AI