Proud to share the latest from Contender. A feel-good moment we call 'For the Win' currently airing in heavy rotation during the Olympics broadcast. Love the way the commercial tells the story of a girl dad who sings along with his daughters and their teammates/friends in their soccer carpool until the moment he knows ‘game time’ is upon them, so he flips the switch. A special thanks to Lena Beug of Station Film, our Walmart agency partners, the community, and Publicis Groupe NY, PubW, who helped bring this story to life. Citius, Altius, Fortius
Contender
Advertising Services
Chicago, Illinois 360 followers
An innovative agency model designed to transform the way brands engage Multicultural consumers.
About us
We are a collective of artist and scientists, who specialize in leveraging the power of data and the influence of culture, to help brands engage, convert and retain the new mainstream of Multicultural consumer targets driving shifts in the economy. Conceived, built and managed by a diverse team of ad industry vets who blazed trails on both the general market and Multicultural sides of the business, the Contender model is powered by proprietary tools and techniques developed and optimized for the specific purpose of delivering the exponential ROI that comes with engaging Multicultural consumers with the same rigor, vigor and respect afforded the general market.
- Website
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http://contenderlabs.com
External link for Contender
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Chicago, Illinois
- Type
- Partnership
- Founded
- 2016
- Specialties
- Multicultural Advertising, Strategy, Positioning, Branded Content, Social Media Campaigns, and General Market Advertising
Locations
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Primary
Get directions
161 E Grand Ave
Chicago, Illinois 60611, US
Employees at Contender
Updates
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Super proud to share the latest from Contender. Introducing “The League of Black & Unlimited Dads”, an animated film about Black Fathers with parenting superpowers. Created for our client Walmart, in partnership with award-winning animation studio Martian Blueberry, this epic story celebrates the largely unheralded everyday heroics of Black fathers. Check out the full film at https://lnkd.in/g2VhHVKU The League of Black And Unlimited Dads- Answering the Call and share it with all the Black Dads you want to honor for how they show up for their kids day in and day out. A huge thanks to all of the talented business leads, strategists, and creators at Contender, as well as our Walmart agency partners, the community, and Publicis Groupe NY, PubW, who helped bring this amazing piece to life. And an extra special thanks to our clients at Walmart for all their trust and support, and of course, for their commitment to using their scale and influence to shift the portrayals of Black fathers in the media. Denetrias Charlemagne Rashaun Smith, Travis Robertson, David Hartman, Casey Schlaybaugh, Ana Gannod Schechtman, Carl Jones, Love Jones,Omar McClinton, Alda Abbracciamento, Charlie Williams, Lauren Press, Daphne Papadopulos and many more...
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Contender has been nominated for a #Webbys People’s Voice Award for “Dear Dad,” a film about Black Fatherhood we made in partnership with Walmart. Needless to say, we're excited! Please vote for the work in the “Diversity, Equity & Inclusion” category. Super appreciative to have the support of our agency partners at the community, Fallon, Digitas North America, and Publicis Groupe Please Vote at the link below! https://lnkd.in/grNif-u7
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*Oscars Alert* Incredibly excited to share the news that our latest TV commercial will air during the broadcast of the Oscars. The TV spot, which is part of the wildly successful “Welcome To Your Walmart” campaign, tells the story of how Walmart is the best place to find your Easter’s best. And thanks to an easter egg, will tie into one of tonight’s presenters. Super proud of this work and our whole team at Contender. And super appreciative to have the support of our clients at Walmart and our agency partners at the community, Publicis Groupe NY, Fallon and Digitas North America. In case you missed it live: https://lnkd.in/gM2RCfng Alexis McEntyre Russ Mischner Casey Schlaybaugh David Hartman William White Travis Robertson Maya Bowie Alda Abbracciamento Peter McCann Taylor Brodie Lauren Pulwer Tenille Tubbs Andrew DiMartino Patrick White nikki baker Travis Parr Jameson Miller Isha Bhatti Ricky Vior Silvio Caielli Ben Levitt Karla Montes Rosa Matos Striano Diana Sanchez DeChazier Pykel Kendra Croft Temi Lawson Tyra Williams Yusuf Ahmed Kristian May Stewart, Ph.D. Robert Clifton Jr.
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