Comscore's clients and partners are leveraging our Congressional District-level video consumption insights for granular media optimization. Powered by our omnichannel dataset at-scale, Electric Symphony Media’s Managing Director David Hassard credits Comscore's Congressional District CTV Index with enhancing its understanding of audiences at the district level to help deliver maximum reach. For more details about the Index visit 👉 https://lnkd.in/e2ikbq4J #politicaladvertising #electionadvertising #adtech #omnichannel #mediameasurement #comscore
About us
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit Comscore.com. You can also follow us on Twitter (www.twitter.com/comscore) or Facebook (www.facebook.com/comscoreinc).
- Website
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https://www.comscore.com
External link for Comscore, Inc.
- Industry
- Software Development
- Company size
- 1,001-5,000 employees
- Headquarters
- Reston, VA
- Type
- Public Company
- Founded
- 1999
- Specialties
- digital business analytics, audience measurement, advertising effectiveness, market research, and mobile network analytics
Products
Comscore Digital
Product Analytics Software
The convergence of TV and digital has upended the media ecosystem, creating both challenges and opportunities when it comes to measuring audiences and advertising across platforms.
Locations
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Primary
11950 Democracy Drive
Reston, VA 20190, US
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Avenida São Gabriel, 477
5º andar
São Paulo, SP 01435001, BR
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Torre Murano, Insurgentes Sur 2453
Piso 10
Mexico City, CDMX 01090, MX
Employees at Comscore, Inc.
Updates
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As part of Comscore's 25th anniversary celebration, we are continuing to bring you the latest insights across the modern cross-media landscape. Today we delve into how fashion resale brands are engaging shoppers 🛍 across desktop, mobile, and social – with insights on the evolution of this sector along with new ways to reach and engage consumers in 2024. Read it at this link ➡ https://lnkd.in/gfUWtNKC #ecommerce #digitalcommerce #resalefashion #mediameasurement #comscore
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If you missed us at the ANA Digital and Social Media Conference in LA yesterday you can still catch the insights, they are available now to download! Comscore's Joseph Delfino launched our annual 2024 State of Gaming report at the session called 'Level Up: Harnessing the Power of Gaming Audiences'. A sincere thanks to Anzu.io's Co-Founder and CEO Itamar Benedy for joining us on stage to discuss the gaming opportunity for advertisers in an omnichannel ecosystem. To get a copy of our presentation or learn more about the State of Gaming visit this link 🎮 https://lnkd.in/eT5jhUy8 #ingameadvertising #mediameasurement #omnichannel #comscore
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In sharing its congratulations for Comscore’s 25th anniversary, the VAB has cited our dedication to innovation, to help brands navigate omnichannel measurement and optimize their investment in a cross-media landscape. Our thanks to the President and CEO of the VAB, Sean Cunningham and Executive Vice President, Danielle DeLauro for recognizing our commitment to solving the industry's most complex challenges, in their messages of support. For more anniversary insights and events, visit our calendar at this link https://lnkd.in/ecAegm7k
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As Comscore supports marketers to take an omnichannel view of the growing ad opportunities in media, we have released our highly anticipated 2024 State of Gaming report! Get it via this link 🎮 comscore.com/stateofgaming This afternoon, Comscore's Joseph Delfino will be launching the report at the ANA’s Digital and Social Media Conference in LA. Catch him on the main stage alongside Anzu's Itamar Benedy at 410PT. For all the details visit our landing page ➡ comscore.com/stateofgaming Association of National Advertisers #adtech #ingameads #mediameasurement #comscore
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In sharing its messages of congratulations 🎉 for Comscore’s 25th anniversary, the IAB has cited our record of continually evolving solutions to keep pace with the fast moving cross-media landscape. Swipe through to read the messages from the IAB's EVP and Chief Growth Officer, Sheryl Goldstein and VP of Measurement, Addressability & Data Center, Angelina Eng. To see the schedule of content we're releasing throughout July to mark this milestone visit 👉 https://lnkd.in/ecAegm7k #iab #adtech #mediameasurement #comscore
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The latest in our series of industry insights throughout July highlights online brokerage shopper trends in 2024. This blog from Comscore's Ryan Williams takes a closer look at how the brokerage industry continues to undergo rapid change. Read it at this link https://lnkd.in/e6whuazb #shoppertrends #mediameasurement #comscore
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Take a look into the future of advertising in a cross-media landscape 👀 during our upcoming joint webinar with the ANA about the State of Gen Z. Join Comscore’s Danan Ren, Bo Liu and Caleb White on July 25 at 3pm ET as we share our latest insights about this digital-first consumer shaping industry trends at pace. Register via this link https://lnkd.in/e7EueGJq #genz #digitalfirst #crossmedia #comscore #mediameasurement Association of National Advertisers
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Comscore’s always-on, daily social media insights capture content and platform level analysis to optimize messaging and engagement. Powered by Comscore insights, the Denver Democrats saw a 35% rise in total social media engagement and a 167% increase in comments/replies on facebook, Instagram and X between August 2023 and March 2024. For more details visit 👉 https://lnkd.in/eXj3y3U2 #voterengagement #politicaladvertising #mediameasurement #comscore
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Our tenacity is what sets Comscore apart in the measurement industry, according to our Director of Software Engineering, Sherwood Pengel. As we put the spotlight on some of our people to celebrate Comscore’s 25th anniversary throughout July, Sherwood shares how much he values the genuine connections he has with his colleagues. Swipe through his Q&A 👀 to learn more.