Comscore, Inc.

Catch our Chief Commercial Officer, Steve Bagdasarian, at #AWNY2024 next week to hear more about Comscore's new ad exposure metric in The Score Report and enjoy a panel discussion with other industry luminaries.   Steve will be joined on the Innovation Stage by execs from Nexstar Media Group, Inc., The Trade Desk, and Beauty Co-Lab to discuss how innovative solutions in planning, activation, and measurement are transforming how advertisers and marketers reach consumers across every zip code.    Don’t miss this opportunity to learn how to harness local insights to supercharge your national campaigns!

Maximizing campaign reach requires more than just sticking to the basics. By leveraging highly targetable CTV inventory, advertisers can unlock incremental reach beyond traditional PC and mobile audiences. For a recent financial client, Comscore Campaign Ratings measurement was able to prove this value—99.96% of the campaign’s unique audience was reached exclusively on CTV, highlighting its power to connect with untapped segments. Don’t let your campaigns plateau—leverage the data-driven guidance of CCR measurement to drive growth and expand your campaign reach today. Learn more here 👉 https://lnkd.in/eDcFTgAj

🚨 Introducing THE SCORE by Comscore: Our new collaboration with Evan Shapīro that brings meaningful and actionable insights to the TV ad space. 🚨 At Comscore, we don’t just measure what’s watched — we measure what drives revenue. THE SCORE by Comscore reveals where monetizable TV ad eyeballs are really focused. Or, as Evan likes to say, the share of TV ad voice. 👉 Did you know? Over 85% of TV ads were watched on Pay TV & Broadcast in Q2 2024. Streaming? Just 14.7%. Surprised? The first full report drops next month, just in time for #AWNY, but today YOU get a special sneak peek! Stay ahead of the game. Know THE SCORE! #Comscore #Advertising #AWNY #TheScore #ESHAP

Statara and Comscore have established a pioneering partnership to integrate viewership-based data into the Statara Solutions Media Platform. This partnership will deliver unprecedented insights and offer the most detailed and powerful planning and buying for CTV and cross-platform campaigns.

The 76th Emmy Awards are now behind us, and it is safe to say that this edition of the esteemed awards show was a success! Dive into the data, and explore how this telecast compared to the previous ceremony and which content and publishers resonated with audiences across social media. For more insights like these, visit us here 👉https://lnkd.in/eisfguQ9 #Comscore #emmys #emmyawards

There is still plenty of data to unpack surrounding last week's presidential debate. From which local markets drove the greatest growth in linear viewership to the difference in candidates' social media strategy - we have you covered. Read more in our latest blog here: https://lnkd.in/ee3b6Ktj #comscore #insights #elections #debate #election2024

What a great day on stage at the Cynopsis Big TV Summit! Our Chief Commercial Officer Steve Bagdasarian was joined on stage by Craig Sloan from Playfly Sports, Tim Hanlon from The Vertere Group, LLC, Andrew Fitzgerald from Hearst, and Taylor Byrnes from Liberty Mutual Insurance for a discussion exploring how to reach consumers across screens in those markets where they are making key purchase decisions. If you are at the event, be sure to visit us and schedule a 1:1 with our team here: https://lnkd.in/e8hF7bRb

If you are headed to Cynopsis Big TV tomorrow, join Comscore for a session on “Advertise Nationally, Optimize Locally” as we explore reaching consumers across screens in those markets where they are making key purchase decisions. Our Chief Commercial Officer Steve Bagdasarian will be joined onstage by Craig Sloan from Playfly Sports, Tim Hanlon from The Vertere Group, LLC, Andrew Fitzgerald from Hearst, and Taylor Byrnes from Liberty Mutual Insurance for an engaging panel where we will discuss how to best reach and engage consumers in this cross-screen new normal. Join us at 12pm at the City Winery, and be sure to schedule a 1:1 meeting with our team here 👉 https://lnkd.in/e8hF7bRb

We had a great day on stage at the ANA Measurement Conference with Google featuring Marta Martinez where we discussed the power of streaming in reaching incremental audiences across platforms. If you are at the event, be sure to visit us at our exhibit where we will be showcasing Comscore’s flagship cross-platform solutions, from those for activating your target audience with our AI-powered Predictive Audiences, including political and sports audience activation segments, to those for measuring your cross-platform campaigns across all screens. Click here to set up time with our team to learn more about our cross-platform solutions. https://lnkd.in/ejXCDpE4 #ANAMeasurement2024 #crossplatform #mediameasurement #digital #lineartv #activation #comscore #proximic

The 2024 presidential debate drove strong viewership across linear simulcasts, right from the onset at 9 pm, capturing over 66M persons 2+, +26% vs the June 2024 debate. Within some key battleground markets, Philadelphia and Atlanta drove the strongest share across ABC (host network), Fox, and CNN. On social, the debate drove over 935M Video Views and 145M engagements the day after, with the top posts stemming from mega influencers like Taylor Swift and Barack Obama, and Kamala Harris + Tim Walz. Be on the lookout for more cross-platform insights this election season from Comscore, Inc. #comscore #data #measurement #crossplatorm #elections #debate #presidentialelection