Colossus SSP

Wrapping up another inspiring #CannesLions2024! We extend our heartfelt thanks to our valued partners, publishers, agency and brand clients we had the opportunity to meet with in person. The week was filled with impactful discussions around enhancing multicultural investment strategies and connecting with unique growth audiences to drive incremental revenue, engaging meetings, and memorable events along the Croisette. Here are a few snapshots capturing the highlights of our unforgettable time in Cannes. Looking forward to seeing everyone again next year! 🇫🇷 #SupplysidePlatform #adtech #brands #multiculturalmarketing #innovation #programmatic Lashawnda Goffin Barbara Burnett Jennifer Shanesy Anu Pillai Maria Vilchez Lowrey Direct Digital Holdings Amazon Digitas North America Megan Jones Brad Blackmon Alyse Schwartz Darline Jean Google Felix Zeng The Weather Channel Gina Cavallo Audigent Joe Cano Zappos Family of Companies Ashwani Dhar Adlucent Amanda Binns, M.A. Infinity Partnerships Ryan Johnson Cxmmunity Media Cannes Lions International Festival of Creativity Giovanni Sollazzo AIDEM David Azulay Omnicom Media Group

🗽 New York, here we come! Our CEO Lashawnda G. and Head of Buyer Development Barbara Burnett will be attending Advertising Week from October 7-9th at #THEPENNDISTRICT. As we celebrate the 20th anniversary of this iconic event, our team is eager to connect with industry partners and brands, explore the latest trends in tech, AI, CTV, and enhance multicultural investment strategies. Don’t miss the chance to meet with us and discuss how we can help you reach unique growth audiences and drive revenue. Request a meeting with our team here ➡️ https://hubs.ly/Q02QxwXv0. #AWNewYork24 #SupplysidePlatform #adtech #brands #multiculturalmarketing #innovation Advertising Week New York Direct Digital Holdings

🗽 New York, here we come! Our Sr. Manager, Business Development Nnenna Nkouka from Colossus SSP SSP will be attending Programmatic I/O from September 24 - 25, 2024 an event for "Strategic Education for Data-Driven Professionals". Don’t miss the chance to join us and discuss how we can help you reach unique growth audiences and drive revenue. Let us know if you want to meet. #programmaticio #adtech #brands #multiculturalmarketing #innovation New York Direct Digital Holdings

“Reaching Gen Z requires inclusive advertising because they really appreciate diversity and inclusion but also, it really requires understanding other values that they hold like transparency, authenticity, and integrity.” - MJ DePalma, Head of Inclusive Business Impact at Microsoft Advertising “Our CMOs have a very hard time trying to connect their brand to a diverse consumer that they’ve never had to think about before.” – Arnetta Whiteside, SVP of Multicultural Consulting, Agency and Brand Readiness at Publicis Media “To get to growth, to get to success, you have to take the time…to hear from the community, to shift your overall marketing thinking, how you invest, and ultimately, how you can be a brand that lasts in the future.” – Danisha Lomax, EVP, Head of Client Inclusivity and Impact at Digitas North America Our expert panelists shared powerful insights on Gen Z's influence on brands during our recent webinar with Association of National Advertisers. Watch the on-demand session to learn more (exclusive to ANA members) or download the whitepaper for key takeaways. Listen here ➡️ https://hubs.ly/Q02PTBt60. Whitepaper ➡️ https://hubs.ly/Q02PTBny0. #GenZ #MulticulturalMarketing #DEI #ANA #DiverseConsumerism Lashawnda Goffin Direct Digital Holdings

📅 Happening today! Our webinar on authentically engaging with Gen Z kicks off at 1pm EST with industry leaders including our CEO Lashawnda Goffin, Danisha Lomax, MJ DePalma, and Arnetta Whiteside. This is your final chance to join – don’t miss the insights! Register now ➡️ https://hubs.ly/Q02N2vfZ0 (Association of National Advertisers members only). ⬇️

🚨 Don’t miss out! Our webinar with the Association of National Advertisers is next week on September 5th. Join top industry leaders, including our CEO Lashawnda Goffin, Danisha Lomax from Digitas North America, MJ DePalma from Microsoft Advertising, and Arnetta Whiteside from Publicis Media, as they share valuable insights on engaging Gen Z, the most diverse generation in history. Secure your spot now ➡️ https://hubs.ly/Q02N2vfZ0 (ANA members only). #GenZ #MulticulturalMarketing #DiverseConsumerism #DEI #ANA

Our CEO, Lashawnda Goffin, has been invited to serve as a juror for the 2024 Association of National Advertisers Multicultural Excellence Awards! These awards shine a light on outstanding work across diverse segments, including African American, Asian, Cross-Cultural, Hispanic, LGBTQ+, People with Disabilities, and Emerging Multicultural Markets. It’s a privilege to join industry leaders in evaluating innovative, inclusive marketing strategies that resonate across communities to drive growth across all audiences. #ANAMulti #MulticulturalMarketing #ANA #DEI

Ready to unpack values that matter to GenZ and unlock more profound levels of authenticity through radical intersectionality? Mark your calendars for our upcoming webinar with the Association of National Advertisers on September 5th. You’ll hear from the amazing Lashawnda Goffin, CEO at Colossus SSP, MJ DePalma, Head of Inclusive Business Impact at Microsoft Advertising, partner in shine Arnetta Whiteside, SVP of Multicultural Consulting, Agency and Brand Readiness at Publicis Media, and I. You'll leave the webinar with valuable insights on how to reshape and business-proof your marketing strategies today and into the future. Secure your spot today! ➡️ https://hubs.ly/Q02KY3W70. Please note that this webinar is for ANA members only.

Brands, are you ready to unlock the secrets of authentically engaging Gen Z, the most diverse generation in history? Join our upcoming webinar with Association of National Advertisers on September 5th with our CEO Lashawnda Goffin, Danisha Lomax, EVP, Head of Client Inclusivity and Impact at Digitas North America, MJ DePalma, Head of Inclusive Business Impact at Microsoft Advertising, and the newly added Arnetta Whiteside, SVP of Multicultural Consulting, Agency and Brand Readiness at Publicis Media. Gain valuable insights from industry leaders on how to reshape your marketing strategies for the future. Secure your spot today! ➡️ https://hubs.ly/Q02KYbWY0. Please note, this webinar is for ANA members only. #genz #multiculturalmarketing #diverseconsumerism #DEI #ANA

At Colossus SSP, we are proud to foster a culture that prioritizes inclusivity, efficiency, and growth. Our mission is to ensure the programmatic market is equitable for all publishers, advertisers, and communities. As a Black-owned, Black-women led company and part of the Direct Digital Holdings family, we are committed to helping small and mid-sized marketers and publishers thrive. Our team supports a diverse range of publishers, offering valuable tools and insights to maximize their success. We are dedicated to DEI, playing a crucial role in helping brands and agencies reach multicultural audiences. Check out the video and discover more about our inclusive and dynamic work environment here: https://hubs.ly/Q02Kzvlb0. #CompanyCulture #DEI #ProgrammaticAdvertising #ColossusSSP #JoinOurTeam