And that's a wrap on Employee Ownership Month! As we close out the last few weeks of celebration, we want to give a special shoutout to our clients and fellow ESOPs: Room & Board and Landscape Structures. 🌟 Thank you for your partnership with CM and shared commitment to employee ownership!
Collective Measures | Media & Analytics
Advertising Services
Minneapolis, MN 7,520 followers
Simply accountable.
About us
Collective Measures is an employee-owned media agency specializing in full-funnel connections strategy and advanced analytics. With origins rooted in search and an expertise in understanding consumer intent, we are a collective of media strategists, brand engagement experts, and data scientists who value outcomes over acronyms and better over shiny. Our responsibility is to make the complexities of modern marketing simple and effective. With numerous accolades achieved for our client work across paid media, content marketing, search engine optimization, and marketing analytics, we are simply accountable to driving results. Undaunted and energized by change, we take a proactive and deliberate approach to innovation so our clients can confidently step into what’s next. We don’t shy away from digging deep but, importantly, we don’t get buried under the data. We pride ourselves on our ability to excavate meaningful insights that lead to better outcomes for all clients. We are also 100% employee-owned, which means we are collectively invested in the success of our clients, employees, and community. This approach is predicated on our founding belief in business karma: that working with nice, smart people creates meaningful impact for all.
- Website
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https://www.collectivemeasures.com/
External link for Collective Measures | Media & Analytics
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Minneapolis, MN
- Type
- Privately Held
- Founded
- 2005
- Specialties
- Digital Strategy, Content Strategy, Paid Media, Content Marketing, Measurement and Analytics, Display Advertising, Search Engine Optimization (SEO), PPC Management, Search Engine Marketing (SEM), Reporting, Social Media Strategy, eCommerce and Lead Generation, Amazon Advertising, Media Planning, Google Shopping, Email Strategy, Conversion Optimization, and Performance Marketing
Locations
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Primary
Get directions
100 South 5th Street
20th Floor
Minneapolis, MN 55402, US
Employees at Collective Measures | Media & Analytics
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Caitlin Miller
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Bill Roehl
Senior Director, Data Engineering at Collective Measures | Performance Marketing
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Troy Lightfield
Associate Director, Performance Media
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Heather Rist Murphy
Vice President, Marketing - Brand and Consumer Engagement | Marketing and Communications Business Leader
Updates
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Podcast advertising is evolving, especially when it comes to targeting capabilities by genre. Our very own Associate Director of Brand Media, Dominic Johnson, has been quoted in Digiday's latest article about Spotify's new ad tech! Click below to dive into insights from Dom as he shares his thoughts on the future of podcast ads and the challenges ahead. https://lnkd.in/gxNjWDB2
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Let's get to know our leaders! Learn more about our Co-President, CFO, Luke Schlegel below: - Luke is originally from Pennsylvania and moved to Minnesota for college. He graduated from Carleton College with a bachelor’s degree in Economics and earned his MBA in Finance from the Carlson School of Management - He first got into digital marketing when his employer let go of an agency in the early days of digital ads and assigned him to take over a Google Ads account - Luke joined Collective Measures (then Nina Hale) after hiring Nina and her team while working at Red Wing Shoe Company. When he came on board, he already knew the agency's strengths and weaknesses. This allowed him to see a clear plan on day one to help the company succeed - Luke has now been with Collective Measures for over 13 years. Since joining, he has held several roles across finance, analytics, and operations, ultimately becoming the agency's first CFO/COO and now Co-President - Fun fact: Luke is one of the few people who has worked in or visited all of the Nina Hale offices — either as an employee or a client See Luke's quick tip below!
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Five amazing years at Collective Measures💫! A big shoutout to Senior Account Manager, Megan Rosenbrook, as she celebrates her fifth Collectiversary. We are so fortunate to have her and are excited to see what lies ahead. Look below to check out five fun facts about Megan!
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AI technologies are on the rise, including exciting developments from Google. Check out this blog post from Performance Media Manager Andrew Weil to learn about the new AI tools entering Google Ads and their potential impact on paid media responsibilities. Click below! https://lnkd.in/gSq7Q5gk
Three Emerging AI Capabilities Within Google Ads
https://www.collectivemeasures.com
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Check out our VP of Media + Connections Strategy Mathew Larson on Skai's Retail Media Thursday for the week! Thanks for sharing such great insights 🌟
It's #RetailMediaThursdays time! Join us as we chat with Mathew Larson from Collective Measures | Media & Analytics about the explosive growth of retail media and how non-endemic brands can navigate this booming space. We dive into key challenges like: 🔹 Organizational silos and budget confusion 🔹 Measurement hurdles and the need for more unified data 🔹 The promise of clean rooms for better audience targeting and measurement 🔹 The importance of case studies and geotargeting for incrementality Whether you’re an endemic or non-endemic brand, Matt shares insights on how to overcome barriers and make the most of retail media! Tune in! https://okt.to/eDI3uz
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It's no secret that advertisers may be affected by this year's election. To ensure you're prepared this November, learn about a possible solution to local spot TV preemptions from Associate Manager of Brand Media Laura Cardell. Click the link below! https://lnkd.in/gEd8xTam
Connected TV: the solution to local spot TV preemptions during election season
https://www.collectivemeasures.com
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AI tools are popping up across all major social platforms, including TikTok's Smart+ campaigns. Click below for our Director of Performance Media Lauren Beerling's thoughts on the performance of these tools in this Digiday article. https://lnkd.in/e4uVqxjH
As TikTok rolls out Smart+, marketers grapple with AI’s advertising puzzle
digiday.com
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We’re excited to welcome our incredible Q3 new hires to the team! 🎉 These talented individuals are already making an impact, and we can’t wait to see all the great things they’ll achieve. Let's give them a warm welcome! George Nowak, Mary Cooper, Huda Mohamed, Matthew L., Joe Kelly, Vivian Chuong, Matt Flaig, Tayshaun Fahey, Courtney Werpy, Olivia Seymour
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