Rad to see our Snafu identity for FilmNation and Ed Helms featured on Creative Boom today. Jose Fresneda shared some behind-the-scenes insights about how we approached the project—wanting to avoid the clean, tidy, minimal identities often used for historical podcasts and instead go for something dynamic and tactile. As Jose put it, it’s “all a controlled messiness—like a classified file that’s been heavily redacted but still tells a profound story if you look close enough.” More in the article!
Ed Helms' SNAFU podcast embraces 'controlled messiness' in new identity 👀 In the new and improved brand by The Collected Works, expect graphics inspired by art books on Cold War propaganda, spy movie posters from the 1950s and 1960s, and vintage adventure and educational book covers. More right here: https://lnkd.in/egZFD-HY #branding #brandidentity #graphicdesigning #graphicdesign #identitydesign #brand #designstudio #creativeboom
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