Cohley

🚀 Big News from Cohley! 🚀 We're thrilled to announce our latest product offering, the Cohley Creator Hub. The Creator Hub is already empowering brands to build stronger, more authentic ongoing partnerships with Creators while also saving them time and improving overall content outcomes. ---- Key Features Include ---- ❤️ Favorites Tab: Organize and re-engage your favorite Creators 🤓 Smart Recommendations: Identify the best Creators for you based on your demonstrated preferences 👥 Ambassador Pages: Activate brand loyalists for highly authentic content ---- Why You’ll Love It ---- 🗄️ Efficiency at Its Best: Everything you need is centralized (including ambassador) - You shouldn’t have to reference outside spreadsheets to save and organize your favorite Creators. 💡Scalability: For Enterprise teams, Creator Hub grows with you and gives you the ability to customize your dashboard like never before. 📈 Recommendations get smarter and smarter and historical knowledge is cleanly organized, making your dashboard truly YOURS. Reach out to our CEO, Tom ([email protected]) to learn more, and if you're already a client, reach out to your Customer Success Manager.

🚀 Exciting News from Cohley! 🚀 As we continue to build for Enterprise use-cases, we're ecstatic to announce the launch of the Cohley Collaboration Suite. This innovative suite is set to transform how brands manage creator and content approvals. Say goodbye to tedious workflows and hello to frictionless, efficient collaboration. Key Features Include.. 🔗 Share Brief Overview: Invite external creators with a simple URL—no login required. ✅ Share Applicants: Simplify your creator vetting with collective team voting. 📝 Share Content to Accept: Transparent content review with real-time feedback. Here Are a Few Reasons Why You’ll Love It: ⚡ Enhanced Efficiency: Faster creator and content approvals - no more spreadsheet-induced headaches. 🤝 Improved Collaboration: Centralized feedback for seamless content review. ⚖️ Streamlined Compliance: Ensure all content meets brand and legal standards. Check it out here: https://lnkd.in/erbPCB44

Join us alongside our friends at Firework tomorrow, as we highlight how top brands are incorporating UGC videos into their digital presences. Here's what we'll cover: 📈 Boosting customer engagement and conversions in key industries with UGC videos 🎯 Adapting strategies to better align with non-linear consumer journeys 📹 Increasing purchase likelihood with on-site UGC videos, supported by compelling data https://lnkd.in/gHVS-2yD

With Generative AI booming, can brands using AI to generate content truly be genuine? Our in-depth, exhaustive consumer survey found that 67% of consumers are more likely to buy from a brand featuring real people in their content, compared to only 3% for AI-generated content. Find more actionable insights by downloading the whitepaper via the link in the comments!

📌 Cohley Sessions: Dara Denney on the Evolving Strategies for TikTok and Meta Ads 📌 In this Cohley Session clip, Dara Denney explores the recent shift in content strategies between TikTok and Meta. Learn why what works for TikTok ads may not translate directly to success on Meta, and why rapid experimentation and creative output are crucial for TikTok advertising. 💡 Key Insights: 1️⃣ The Divergence in Content Effectiveness: Recent trends show a clear split in the types of content and hooks that succeed on TikTok versus those on Meta, challenging the previous belief that successful TikTok strategies would automatically work on Meta. 2️⃣ The Need for Rapid Experimentation on TikTok: Due to the platform's unique audience and content dynamics, brands must engage in more frequent and varied creative testing to identify what resonates best. 3️⃣ Managing Creative Fatigue: TikTok's fast-paced environment and user preferences necessitate a higher volume of creative output. Brands must continuously innovate and refresh their content to maintain engagement and effectiveness. #TikTokAds #MetaAdvertising #CreativeStrategy #CohleySession

📌 Cohley Sessions: Jeremiah Prummer of KnoCommerce on the Real Impact of TikTok on Brand Discovery and Attribution 📌 Explore Jeremiah Prummer's insights in our latest Cohley Session, focusing on the significant discrepancy between click data and survey responses in measuring TikTok's effectiveness for brand discovery. Learn why TikTok's influence extends beyond immediate clicks, shaping customer journeys in more complex ways. 💡 Key Insights: 1️⃣ The Surprising Gap: Recent data reveals that survey-based attribution for brand discovery on TikTok is five times higher than what's indicated by first-click data, highlighting the limitations of click metrics in capturing TikTok's true impact. 2️⃣ TikTok's Indirect Influence: A majority of users discovering brands on TikTok don't return through TikTok ads for purchase. Instead, they search on Google or follow up through emails, indicating TikTok's role in initiating interest that culminates in conversions through other channels. 3️⃣ Rethinking Measurement Strategies: This insight challenges traditional reliance on click data, especially for content-first platforms like TikTok and YouTube. Understanding the nuanced customer journey is crucial for accurately assessing campaign effectiveness. #TikTokMarketing #BrandDiscovery #DataAnalytics #CohleySession

📌 Cohley Sessions: Dara Denney Answers: Do You Need an Organic Following on TikTok to Launch Ads? 📌 In this segment of our Cohley Session, Dara Denney tackles the common question: Is an organic TikTok following essential for successful TikTok ads? Dive into the realities of TikTok advertising and strategies for brands starting from scratch. 💡 Key Insights: 1️⃣ You don't need a large organic TikTok presence to launch successful TikTok ads. Many brands have effectively engaged in TikTok advertising without a significant organic following. 2️⃣ Starting Slow: Brands can begin TikTok advertising slowly and in tandem with building their organic channel. It's about gradual growth rather than an immediate, all-in focus. 3️⃣ The Importance of Organic Content: While a massive organic presence isn't a prerequisite, consistently posting content to your organic TikTok channel is beneficial. It helps in gradually building a following and supports ad campaigns. #TikTokAds #DigitalMarketing #BrandStrategy #CohleySession

📌 Cohley Sessions: Elizabeth Welch of Voyageur Group Navigating Scorecard Strategies for Retail Success on Platforms like Target and Walmart 📌 In this Cohley Session clip, Elizabeth Welch discusses the growing importance of scorecards in client conversations, particularly for major retail platforms like Walmart and Target. Uncover how these scorecards influence product content and decisions, and how to effectively use them as guides for retail strategy. 💡 Key Insights: 1️⃣ The increasing prevalence of scorecards in retail strategy discussions, especially for platforms like Walmart, Target, and Amazon (with its unique system). 2️⃣ The critical role of scorecards at Target: Emphasis on monitoring and improving scorecard metrics for both 1P and Target Plus, as product content decisions are heavily influenced by these scores. #RetailStrategy #ScorecardManagement #Target #Walmart #CohleySession

📌 Cohley Sessions: Dara Denney on Mastering Educational Content on TikTok Ads for Brand Success 📌 In our latest Cohley Session, Dara Denney sits down with us to delve into the effectiveness of educational content on TikTok, both organically and in advertising. Learn about the two essential types of educational content that can significantly enhance brand engagement and conversion rates. 💡 Key Insights: 1️⃣ The importance of "Educational Knowledge Share" or listicle-style content: Providing specific product or problem-related education, like detailing key ingredients, without direct product or brand mentions – proven to be highly effective in top-of-funnel marketing. 2️⃣ The necessity of tutorials and how-to content, especially for beauty and skincare brands: Demonstrating product usage in a natural, engaging manner that doesn’t feel like a traditional ad, effectively capturing audience attention and interest. 3️⃣ Real-world success stories: Highlighting how brands have significantly benefited from incorporating these types of educational content into their TikTok advertising strategies, leading to top-performing results. #TikTokMarketing #EducationalContent #BrandStrategy #CohleySession

📌 Cohley Sessions: Jeremiah Prummer of KnoCommerce Discusses Leveraging Post-Purchase Survey Data for Effective TikTok Hooks 📌 💡 Key Takeaways: 1️⃣ Utilizing post-purchase surveys to understand customer motivations and inform advertising strategies. 2️⃣ The significance of asking the right questions, like "who is this purchase for?", to gain valuable insights for targeted advertising. 3️⃣ The impact of leveraging survey data on creating relevant ad copy, understanding demographics, and improving creative direction. #MarketingStrategy #TikTokAdvertising #KnoCommerceInsights