CMB

How do you determine which technologies will truly transform your research outcomes? Join Greenbook and CMB on September 12th at 1 pm ET for a free webinar to uncover the true potential of leveraging GenAI in your research practice. Casey Mohan, VP of Qualitative Insights & Strategy, and Richard Scionti, VP of Product & Innovation at CMB, will reveal their firsthand experiences from rigorously testing a wide range of GenAI solutions in partnership with some of the world’s largest brands. You’ll gain actionable insights from CMB’s real-world testing—learning which technologies delivered exceptional results, where they fell short, and how to avoid common pitfalls. In this session, you’ll learn how to: 💡 Elevate Insight Quality: Explore how GenAI can overcome critical challenges like enhancing research engagement and improving the quality of insights from multi-source data. 💡 Choose the Right Tools: Identify which GenAI technologies are most effective for your objectives and understand their limitations. 💡 Maximize Impact: Implement various research technologies to achieve different insights and outcomes, leveraging both GenAI and human intelligence for success. 💡 Ensure Ethical and Secure Applications: Vet GenAI technology to ensure it meets high standards of quality, safety, security, and ethics. Register now: https://lnkd.in/dJ53wCcs

We're so happy to announce Ashley's new role as Senior Insights Associate! As a Sr. Insights Associate, she'll tackle dynamic and challenging business problems for our world-leading clients, and continue bolstering the CMB Difference with confidence. Thanks for everything you do Ashley, and congrats on your continued professional growth at CMB. #CMBCareers #LifeAtCMB #Hiring

Every day, we're honored to help world's leading brands make critical decisions. To our clients, colleagues, and beyond: we wish you a relaxing, safe, and well-deserved #LaborDay. Rest is important in achieving the work-life balance needed to continually produce world-class insights. As part of our employee benefits, CMB is proud to include a 3-week fully paid sabbatical to all CMBers following their milestone anniversaries (5, 10, 15, 20, etc.). This program allows CMBers to recharge and return to work better able to engage, innovate, and grow with confidence. #LifeAtCMB

Hello September, from our #CMBPets of the month, Zeus: https://lnkd.in/ejXjbgCS

Missed our provocative conversation on the transformative impact of #GenAI within #media, #technology, and #entertainment? Don’t worry! You can still tap into the expert minds of Audrey Cochran from Urban One, Inc, Holly Listmann from Google, and Sasha McCune and Jen Perry from CMB as they delve into the insights, challenges, and trends of GenAI. Watch now: https://lnkd.in/eQf2HveH Key Takeaways: 💡 Consumer sentiment of GenAI for media, entertainment, tech, and social media brands. 💡 The dynamic intersection of GenAI and media, technology, and entertainment. 💡 How GenAI will reshape innovation, products, brands, and consumer behaviors. 💡 How GenAI is reshaping our own trades as researchers and the implications for advancing research methodologies and insights. 💡 The tricky areas for brands to navigate when it comes to trust, credibility, ethical and responsible integration of AI. 💡 Research methods and roadmap ideas to inform your own insights and innovation work.

Wondering how to be a game changer in #travel and #hospitality? Understanding your customers’ behaviors is critical to enhancing travelers' experiences and helps to inform fresh products and services. Join AARP and CMB at the upcoming Insights Association's #iaCRC on Wednesday, 9/18/24 at 4:05 pm EST to tap into these deeper insights, tell a better story, and make a bigger impact. About their session, "AI and the New Age of Travel:" ❓ AARP and CMB wanted to understand how adults 50+ use #technology in travel with the goal of improving their travel planning, increasing their engagement with digital travel services, and enhancing their travel experiences through better tailored digital solutions. 🔎 Leveraging a quantitative and qualitative approach including #AI-enabled methods, we uncovered the areas where this target audience wants to learn more about, which paves the way for AARP and older adult technology services to develop educational content and materials. 💡 Along the way, our use of technology in research also revealed best practices for integrating AI and human-driven processes. Don't miss this opportunity to learn from these innovative researchers and insights visionaries. CRC is on track to sell out again! Register now: https://lnkd.in/gjmtSf67

Please join us in welcoming Mae to CMB! As a Field Services Specialist, Mae will work closely with external data collection partners on behalf of CMB to support client-facing project teams on proposals and project execution. #CMBCareers #LifeAtCMB #CMBDifference

People have intense feelings about #AI. 🤔 Feelings about adoption. 🤔 Feelings about trust. 🤔 Feelings that should not be ignored. Adding to the complexity around these feelings is the fact that AI is such an unusual category. It’s not a #product; it’s technology which can be used in many products, in many ways. This paper is designed to help brands bridge the emotional gap between where the future of AI is headed and where consumers are at today. Access the report here: https://lnkd.in/eSTurD5J 💡 #Insights into how consumers are feeling now: their hopes, dreams, fears, and comfort levels around using AI, as well as suggestions on what organizations must do to address those emotions, 💡 A window into the competitive landscape—what sectors are lagging, which ones are performing well, and use case analysis. 💡 Current thinking on how to help ease consumer anxiety around AI. 💡 Recommendations on how to refine AI-related offerings.

20+ must reads to learn more about #GenAI so you can continue mastering this evolving tech, maintaining a competitive edge, and driving change at your organization, including: 1. CMB's report on Navigating GenAI with Human-centric Strategies 2. Sasha McCune's Beyond the Algoritm Substack 3. All things Audrey Schomer at Variety VIP+ 4. Quirk's "Consumer trust: Will AI erode authenticity in marketing?" 5. Holly Listmann's "Opening up to AI: How Participants Experience AI-moderated Interviews" For more, head to our website to see everything our experts are saying about GenAI, from webinars to reports, articles, and more: https://lnkd.in/e6WZZgBr

Wondering how to be a game changer in #travel and #hospitality? Understanding your customers’ behaviors is critical to enhancing travelers' experiences and helps to inform fresh products and services. Join AARP and CMB at the upcoming Insights Association's #iaCRC on Wednesday, 9/18/24 at 4:05 pm EST to tap into these deeper insights, tell a better story, and make a bigger impact. About their session, "AI and the New Age of Travel:" ❓ AARP and CMB wanted to understand how adults 50+ use #technology in travel with the goal of improving their travel planning, increasing their engagement with digital travel services, and enhancing their travel experiences through better tailored digital solutions. 🔎 Leveraging a quantitative and qualitative approach including #AI-enabled methods, we uncovered the areas where this target audience wants to learn more about, which paves the way for AARP and older adult technology services to develop educational content and materials. 💡 Along the way, our use of technology in research also revealed best practices for integrating AI and human-driven processes. Don't miss this opportunity to learn from these innovative researchers and insights visionaries. CRC is on track to sell out again! Register now: https://lnkd.in/gjmtSf67