Circle

Funnels are out, and flywheels are in. 🔁 Especially when it comes to community–which lends itself to continuous, circular improvements over time, rather than just “landing” a member and then forgetting they exist once you have their money. Community-led growth is an incredible framework to apply to creator and brand communities–because it flips the “buying cycle” upside down. Instead of a purchase being the end of your journey, a community-led strategy means that when people buy your product, course, or service and get into a community–it’s just the beginning of their engagement with you.

✨ New episode alert! ✨ This week on The Making of Podcast, we sat down with Danika Brysha, America’s leading self-care expert, 3x wellness entrepreneur, and former IMG plus-size model. Danika’s journey is a powerful reminder of the transformative impact of self-care. From overcoming disordered eating and addiction to founding Self-Care Society and Model Meals, she’s built a mission-driven career that empowers others to thrive through mental clarity and authenticity. In this episode, Danika shares her biggest self-care revelations, why she believes “self-care doesn’t take time, it makes time,” and how she’s helping thousands create routines that fuel long-term success. 🚀💫 If you’re a creator, entrepreneur, or leader aiming to build a sustainable impact without sacrificing your well-being, this episode is for you! 🎧 Tune in now to learn: - How Danika turned personal struggles into a thriving wellness business - Why self-care is a game-changer for entrepreneurs - Stories of real-life transformations from Self-Care Society Listen here: https://lnkd.in/gYWa_uGS Watch here: https://lnkd.in/gSUkuAuU

As a creator, it’s super important to balance creativity with a business and marketing mindset. ⚖️ Thinking through your business model early on is what will set you up for long-term success. Because, as Sean Cannell puts it, “cashflow is oxygen”. Once you’ve got a steady flow, you’re able to shift attention to new ideas and strategies to help grow your business. For more creator advice and anecdotes from Sean, check out the full episode on The Making Of podcast: https://lnkd.in/gbf6jv55

Creating real, emotional connections with your audience will do wonders for your business. Last week at The Future of Creators Summit, JT Barnett took us to class! Here's his take on buyer psychology and the power of building true fans. 💙

Curious about starting a YouTube channel? You’ll want to save this. Sean Cannell's 7R system is a comprehensive approach to setting up and growing your channel in an “anti-fragile, recession-proof” way. And no, it’s not too late to launch on YouTube in 2024! You’re not the first person who has decided to take a bite of the YouTube pie later in the game, and you definitely won’t be the last. A library doesn’t become less powerful the bigger it gets–which means that adding your content only makes it stronger. Scroll through for Sean’s advice, and get the full playbook here: https://lnkd.in/g2hcPN-u

Burnout is real — and creators are more at risk. 🔥😪 There are endless opportunities and ideas to tackle, and it can be much harder to set boundaries. More time spent on your business = more money in your pocket, right? But as Ali Abdaal stressed at our summit last week, burning out is one of the worst things you can do for your business. How have you set boundaries in your creator career to prevent burnout? 👇

From a creative teen in Seattle to one of the world’s top YouTube strategists, Sean Cannell’s journey is nothing short of inspiring. As the CEO of Think Media and co-founder of Video Influencers, Sean has built a powerhouse business with over 3M subscribers and 100M views! 🚀 In this episode of The Making Of, Sean shares how he turned his passion for skate culture and music into a thriving video production career, plus the pivotal moment when he went all-in on Think Media after losing freelance clients. Listen here: https://lnkd.in/gnT47zJq Watch here: https://lnkd.in/g8DZBk8n His story is all about resilience, adaptability, and creating lasting value. Tune in for key insights on legacy building, growing multiple revenue streams, and the mindset behind success!

I've never been so excited about a feature release EVER! I just got my first taste of Circle's new marketing features and I absolutely am frothing for it... Emails are hard to do well. 😅 Mostly because the operational complexity involved really does require quite a bit of understanding to even get started. And I'm not even going into how much time I feel is wasted with "designer" emails that could be tweaked to no end. But hopefully not for much longer! 🤞 Circle have released broadcasts and forms - and I just had to dive in and take a look at the new marketing features. Here's a walk through of me exploring them - no edits, no filters. Just a very Candid look at how the features work: https://lnkd.in/eTt-cAvP #impressed #timesaver #communitymarketing

This community builder was inspired to start helping people during a personally challenging time when her young son was in the hospital for heart surgery. As an independent consultant, she was able to be in the hospital full time but noticed many other parents struggled with getting time off from work to be with their child. Enter: The Upside, founded by Erin Halper, Champion of Independent Consultants. 👏 The Upside's purpose is to help others find the freedom to work when and where they want. The community is made up of independent consultants, advisors, and coaches who work with businesses ranging from venture-backed startups to Fortune 500 companies. Scroll through to learn more about Erin's community—how it's monetized, organized, and her proven growth tactics. 🎉 See the full community spotlight here: https://lnkd.in/g3eUSreZ

September update is live! 🚀 → Introducing Marketing Hub → Redesigned live rooms & live streams → New member profile modal Learn more: https://lnkd.in/gPahQvQq