Caylor Solutions

At Caylor Solutions, we believe every successful project starts with a clear strategy. That’s why our process is built on three core pillars: Listen, Think, Solve. 🎯 By truly listening to your needs, thinking through strategic solutions, and solving with precision, we ensure your institution achieves its goals efficiently and effectively. Ready to collaborate on your next big project? Let’s work together to drive success through tailored strategies. Visit us at Caylor-Solutions.com to learn more. #HigherEdMarketing #CaylorSolutions #Strategy #CreativeSolutions #Teamwork

🔊 Ready to leverage generative AI to tackle the enrollment cliff? At The Higher Ed Marketer Podcast, powered by Caylor Solutions, we're tackling the tough conversations higher ed marketers are facing. Hosts Bart Caylor and Troy Singer sat down with Gil Rogers from GR7 Marketing and how generative AI can be a game-changer for enrollment. In the latest blog recap, discover: 🚀 Why innovation is no longer optional in higher ed marketing. 🤖 The role of AI in streamlining tasks, allowing teams to focus on meaningful student engagement. 📈 Actionable steps for targeting stop-out students, supporting adult learners, and boosting enrollment without breaking the bank. It’s time to evolve and prepare for the future. Dive into the recap for insights you can put to work right now! https://lnkd.in/guHsTE4q #EnrollmentCliff #HigherEdMarketing #GenerativeAI #CaylorSolutions #TheHigherEdMarketerPodcast #HigherEducation #InnovationInEducation

🚀 Leading Bold Change Through Innovation: David Wright on the Future of Higher Education 🎓 In this episode, we’re joined by David Wright, President Emeritus of Indiana Wesleyan University, who shares his journey from pioneering online education in the 90s to shaping the future of higher ed today. 🌍📚 David offers valuable insights on the intersection of technology and relationships, and why bold leadership is essential in navigating the challenges of modern education. 🔑 Key topics include: 📱 The role of technology in facilitating learning, not replacing relationships 🎯 Staying mission-focused while adapting to change 💡 Practical advice for higher ed leaders facing today’s evolving landscape 📽️ Watch the full episode for insights on driving innovation and growth in education! ✨ The Higher Ed Marketer podcast is powered by Caylor Solutions—your go-to partner for education marketing—and sponsored by Ring Digital, the ad targeting people. #HigherEd #Innovation #Leadership #EdTech #OnlineLearning #Podcast

🚨New Data on Gen Z: How to Connect! 📊 Gen Z is here, and recent insights reveal how to resonate with these future-focused students. Here’s what the data says—and why it matters. 👇 🎯 1. Tap Into Their Optimism Why it matters: * Gen Z is hopeful about the future but uncertain about their readiness. * By positioning your institution as a guide, you show them they’re not alone on this journey. * This support can be the differentiator that draws them to your school. 🔄 2. It's Not All About College Why it matters: * Gen Z sees value beyond traditional degrees, with interest in alternatives like trade programs. * Embracing these paths expands your reach and attracts students who might otherwise look elsewhere. 💡 3. Make Learning Real Why it matters: * Gen Z wants skills that translate directly to careers. * Showcasing hands-on learning and alumni success stories emphasizes that your programs equip them to make an impact right away. 🌟 4. Focus on Life Balance, Not Just Degrees Why it matters: * This generation values a balanced, meaningful life over high status. * Highlight your support systems and community to attract students who seek more than just academic achievement. 📖 5. Storytelling for Impact Why it matters: * Gen Z is driven by stories of growth and purpose. * Authentic alumni success stories can inspire them to see how your institution is the place to turn dreams into reality. 🔹 Want a Strategy Built for Gen Z? Old-school messaging doesn’t cut it. At Caylor Solutions, we create content marketing plans that authentically connect with today’s mission-fit students. 🎯 === 📘 Ready to transform your approach? My book Chasing Mission Fit guides you to craft a marketing strategy that resonates with Gen Z and fills your institution with students who will thrive. Order now and start reaching your mission-fit audience! #HigherEdMarketing #GenZ #highered

Our founder Bart Caylor had the honor of presenting at the 2024 Annual TRACS Conference, sharing insights from "Chasing Mission Fit: Crafting Resonant Marketing for Enrollment." It was an inspiring opportunity to engage with leaders in higher ed marketing and explore how mission-driven strategies can elevate enrollment efforts. 💡🎓 We’re excited about the future of higher ed marketing and the innovative approaches being developed to drive meaningful engagement. #HigherEdMarketing #Conference2024 #EnrollmentStrategy #MissionDrivenMarketing #CaylorSolutions

✨ Is your alumni magazine budget tightening? Discover how digital storytelling can keep alumni connected and engaged—without breaking the bank! 📉💻 Alumni are more than just graduates; they're advocates, storytellers, and potential supporters of your institution. By harnessing the power of digital storytelling, you can: 📢 Amplify alumni voices to inspire future students 💰 Boost fundraising efforts with emotionally resonant content 🌐 Expand reach across LinkedIn, Instagram, and beyond Curious how to get started? Tap into our latest blog for strategies to create alumni brand ambassadors through authentic, shareable stories! Link here: https://lnkd.in/gwgg-8Dd #HigherEdMarketing #DigitalStorytelling #AlumniEngagement

Your Website Could Be Your Best Marketing Tool—If Done Right. Many colleges and universities make critical mistakes with their websites, turning them into cluttered, forgettable spaces. Don’t let that be you. Here’s what you need to know about creating a website that truly works: 🎨 More Than Just Branding A website isn’t just your logo and colors—it’s a digital representation of your college’s mission. Your site should make visitors feel connected, not bored by another generic, branded shell. 💾 Not an IT Project Anymore Think your website belongs to IT? That’s outdated. Today’s tools make it easy for marketing and communications to lead the charge, ensuring the site is user-focused and engaging. 🧳 Lose the Extra Baggage Too many sites are bloated with info no one needs. Streamline your content and focus on what prospective students actually want to know. Put non-essential data in LMS or admissions systems. 💰Invest Where It Counts If you’re paying for ads, don’t send leads to a weak website. Your site should be polished, persuasive, and user-friendly to convert visitors into applicants. 👨💻Rethink the “Webmaster” Content is king, not code. Modern websites need content strategists and storytellers, not back-end technicians. Shift your webmaster role to focus on content, not maintenance. 🔎 Want more insights? Discover the details behind each principle and how to transform your website into a powerful recruitment tool. Let’s make your website a place where prospective students connect, engage, and take action. 👍 DM me or my team for a free consultation. ‼️Bottom line: Your website is more than a digital brochure—it’s your institution’s story.

🌟 Purdue University’s Bold Rebrand: Lessons for Higher Ed Marketers 🌟 Purdue’s new in-house agency, Purdue Brand Studio, is transforming their storytelling and pushing creative boundaries. But is this move right for your institution? Our latest blog recap of The Higher Ed Marketer podcast revisits the conversation with Kelly Hiller from Purdue University about their rebrand, its challenges, and key takeaways for higher ed marketers. 👉 Find out if an in-house agency is the right fit for your team. In Need of an Agency Partner? If an in-house team isn’t the right move for you, Caylor Solutions can help you achieve agency-quality results without the overhead. Let’s help you hit your marketing and fundraising goals faster. 💼 Contact us today! https://lnkd.in/dSCy2zW9 Hosted by: Bart Caylor & Troy Singer #HigherEdMarketing #MarketingTransformation #PurdueBrandStudio #CaylorSolutions

🚀 Applying a CEO Mindset in Higher Education Leadership 🎓 In this insightful episode, Eric Hogue, President of Colorado Christian University, joins Bart Caylor to explore the power of a business-driven approach in higher ed leadership. Eric shares how adopting a CEO mindset can balance profitability with purpose, promote financial transparency, and prepare institutions for the future. ✅ Why higher ed presidents need to adopt a CEO mindset ✅ Donor-centric strategy that focuses on your donors’ inputs ✅ A three-pronged approach to future strategic growth 🎧 Tune in now to learn how these strategies can help institutions not only survive but thrive as they approach the enrollment cliff! This week's episode is powered by Caylor Solutions and sponsored by Ring Digital. ➡️ Link in comments to listen! #HigherEdLeadership #EnrollmentCliff #CEOThinking #HigherEdMarketing #Leadership

🎓 7 Essential Marketing Strategies for Higher Education Success 🚀 In today’s competitive higher ed landscape, success depends on a strategic approach to marketing. From powerful messaging and video storytelling to influencer collaborations and print campaigns, these strategies cover the essentials. 💡 Start small, stay consistent, and track your results along the way! 📖 For deeper insights, explore our blog, "7 Essential Marketing Strategies for Your Education Marketing Plan," on the Caylor Solutions website. It highlights the key strategies every higher education marketer needs to know to elevate their efforts. 👉 Check it out today at Caylor-Solutions.com! #HigherEdMarketing #MarketingStrategy #EnrollmentGrowth #HigherEducation #CaylorSolutions