Cars Commerce reposted this
The secret to selling more cars is to STOP talking about selling more cars. Focus on appraising more vehicles instead. Appraisal velocity is KEY to success. When dealers sell cars, their competition is other dealers of the same or competitive brands. But, when dealers try to acquire a car, their main competition is Carvana and CarMax — because nobody buys more cars than them. As the country's biggest acquirers of used cars, they have redefined customer expectations. If you want to compete with these powerhouse organizations, you must offer customers fast, fair, and transparent appraisals. Dealers in the L.A. area, I hope to see you next week at the Los Angeles Used Vehicle Acquisition Workshop where I’ll be sharing the specific steps you can take to immediately level up your store's acquisition process: 🏎️ Learn my powerful 80/80/80 strategy. 🏎️ Increase your appraisal velocity. 🏎️ Acquire more vehicles. 🙅🏼♂️ Reduce reliance on auctions. 🏎️ …and Make more $$$ (guaranteed). #automotiveindustry #LosAngeles #dealers #usedcars