Buxton

How can you create a resilient data strategy?  Diversification. By integrating diverse data sources, focusing on data quality and accuracy, and analyzing the combined datasets, marketers can continue to deliver personalized and impactful customer experiences.  At Buxton, we’re committed to helping you succeed in this evolving environment, ensuring that your marketing efforts remain effective and compliant. 

Retailers lose between 10-30% of potential sales when they don’t meet omnichannel shopping demands 🤯 Omnichannel excellence is paramount in today’s market.  The key to thriving in this environment lies in building a robust omnichannel foundation that prioritizes the customer at every turn. Check out our article to learn how you can overcome the Top 3 Omnichannel Challenges for Retail Marketers 👇

The healthcare landscape is evolving - Fast. Are you ready to grow your footprint? 📈     Buxton's newly updated Healthcare Location Intelligence packages are the comprehensive expansion solution for your real estate, strategy, or planning team.    - Guide your organization to make a greater impact with Buxton's data-driven solutions 💥     - Access foundational market insights and evaluate proposed sites before making a site selection decision 🔎     - Illustrate trade area dynamics to stakeholders to assist with strategic decisions and inform lease renewal decisions with context on current trade area factors 🎯    With Buxton, you can simplify your de novo or acquisition site evaluation process and make informed decisions with confidence.   📍 Learn how we can support your expansion today https://lnkd.in/g7tBpnGg #RealEstate #Healthcare #LocationIntelligence #SiteSelection #MarketInsights 

Customer centricity helps you visualize each of your stores’ performance and potential.   Maximize your return by uncovering the underlying factors influencing your store's performance.   By understanding customer penetration deeply, businesses can:     - 📈 Maximize market potential   - 🧠 Make informed location decisions     - 📍 Avoid cannibalizing existing locations     Ready to transform your real estate strategy? 🎯 By adopting a customer-centric approach, businesses can foster stronger customer relationships, increase satisfaction and loyalty, and ultimately drive sustainable growth.     Watch the full video now and discover how to leverage customer data for smarter growth! 👇

We're teeing up ⛳ for the next episode of Analytics Unplugged, dropping next week. Buxton's Marketing Specialist, Katie Wayles meets with Marissa Olberding, the Director of Marketing at Golf Ranch by Blue Jeans Golf. The two talk about marketing analytics, diving into the nitty gritty of software implementation and the continuing impact of AI. Check out the video below for a sneak peek 👀

Is your healthcare organization truly maximizing patient potential? 🤔 According to the latest Kaufman Hall Report, only 39% of healthcare providers are using consumer insights to make informed decisions about their service lines. This leaves a massive gap in aligning services with local needs. 👎 Even more surprising? While 72% use these insights to boost marketing, only 28% are tracking potential lifetime patient value—missing out on opportunities to build lasting relationships. 🤯 It's time for a change! Discover how consumer analytics can revolutionize your approach to patient acquisition and retention, ensuring long-term success for your healthcare network. 💡

Improve your marketing strategy with AI and Machine Learning 🤖   Discover how these technologies help brands understand customers better, deliver personalized experiences, and foster strong relationships.     Swipe through to learn more!    #AI #MachineLearning #CustomerExperience #Personalization #Innovation    For a deeper dive, check out our comprehensive blog post: https://lnkd.in/gS7BxuFd  

Expanding your brick-and-mortar locations? Getting site selection approvals can be challenging, but with the right approach, you can increase your chances of success. Here are some key insights from retail real estate pros to help you navigate the process smoothly: 🧠 Know Your Audience: Tailor your presentation to the priorities of key decision-makers, whether it's financial viability, operational feasibility, or strategic alignment. 📍 Leverage Location Intelligence: Use data and analytics, such as site scores and similarity analysis, to back your case with solid evidence. This data-driven approach makes the potential clear to decision-makers. 💪 Be Thoroughly Prepared: Compile and organize all relevant data, anticipate questions, and have answers ready. This shows readiness and prevents surprises. 🗨 Communicate Clearly: Present your case concisely and use visual aids like maps and charts. Make sure your presentation is accessible to all, avoiding jargon. ❣ Address Concerns Proactively: Tackle skepticism head-on by backing up your proposals with historical data and offering solutions to potential challenges. 🤝 Align with Operational Capabilities: Ensure the new site aligns with your company's operational strengths, from staffing to maintaining efficient operations. By following these tips, you'll be well-equipped to secure approvals and make your next site a success! Want to learn more? Check out Buxton’s solutions here: https://www.buxtonco.com/ #RetailRealEstate #SiteSelection #LocationIntelligence #DataDriven 

Which sounds better to you - a mix-and-match snack menu, or a full value meal?? 🍔🍟 That's the biggest question asked by fast food restaurants as they compete in the "Value Wars" - the race to satisfy deal-hungry customers. Jim Swift, our CEO, suggested McDonald's and their competition use AI to predict customer needs - and respond proactively. “As the Value Wars continue, it’s clear that success will depend not just on offering deals but on understanding who those deals are really for. In the battle for customer loyalty, a one-size-fits-all strategy is not enough. Instead, the key to victory lies in personalization – crafting offers and experiences that speak directly to the diverse lives and values of … customers." Personalization is the key to satisfying customer demands. Make sure you're offering the right deals to the right customers - at the right time. Thanks USA TODAY for inviting us comment on this trend! Which fast food deals are your favorite? 🤔 Let us know in the comments down below 👇 👇 👇

"McDonald's and the competition could use artificial intelligence to cook up value meals that appeal to more consumers," said Jim Swift, CEO of Buxton, a retail consumer analytics company. It used AI to create several different McDonald’s "key customer personas" and found a spectrum of responses to the $5 Meal Deal's appeal, he said. “As the Value Wars continue, it’s clear that success will depend not just on offering deals but on understanding who those deals are really for," Swift told USA TODAY. "In the battle for customer loyalty, a one-size-fits-all strategy is not enough. Instead, the key to victory lies in personalization – crafting offers and experiences that speak directly to the diverse lives and values of customers." https://lnkd.in/gKsn2kpi