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Brand New School
Design Services
New York, NY 13,655 followers
New School Thinking, one Brand at a time
About us
For two decades we have been building a playground for creativity. A place where a diverse collective of artists, thinkers and makers can express themselves, experiment freely, and be bold. A place where brands come to be authentic, question convention, and stand out from the crowd. We are not simply a design studio, production company, or agency. We are a modern creative company. We strategize, we ideate, we design, we make. We go wherever our pursuit of originality takes us. What connects everything we do is our mission to inspire others to see problems as opportunities to be authentic and original. To be original requires a new school of thought. We are Brand New School.
- Website
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http://www.brandnewschool.com
External link for Brand New School
- Industry
- Design Services
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2000
Locations
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Primary
121 Varick St.
11FL
New York, NY 10013, US
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1100 S. La Brea Ave.
Los Angeles, CA 90019, US
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Employees at Brand New School
Updates
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WhatsApp has channels! 📲 We worked closely with the Creative X team at Meta to promote WhatsApp Channels, a feature that allows users to follow updates from people and organizations in a one-way broadcast format. Brand New School found that users love WhatsApp for its authenticity and cultural diversity. They rely on it as a cornerstone for connecting with family and friends near and far. By leveraging our unique integrated model across many creative modalities, we transcended cultural boundaries and created something universally relatable and uniquely suited for WhatsApp. Learn more here! https://lnkd.in/eH_zN9R4
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“The new ads have solidified a sense of a ‘BusteloVerse.’ Drawing from the archetypes I grew up with was amazing — Titis, abuelas, the Coco Frio guy, and the bodega owner from Lina’s local store all get their moment in the spotlight. Lina’s world felt more vibrant than ever. We had the chance to illustrate these connections; observing Lina’s interactions with her family, friends, and neighborhood at various times, all while enjoying a delicious iced coffee.” Brand New School’s Andres Rivera, creative director and lead designer of Café Bustelo’s “Esta Aqui” campaign, spoke to Marketing Dive about his work on the brand’s latest vibrant and caffeinated film. Read more (and head to the refrigerated section of your local bodega if possible) and join us in celebrating Latin American culture and summertime with the latest spot for Café Bustelo starring one of our favorite characters, Lina: “Make It Latin.” https://lnkd.in/eKb_xuVA
Café Bustelo gives its animated world an icy makeover
marketingdive.com
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Beware the Agreement Trap: vast, unsearchable, unknowable… in short, it sucks. With @docusign, stay light years ahead with intelligent agreement management. We had a blast bringing a Carl Sagan-style twist to this scenario, highlighting how DocuSign ensures your client agreements never drift into the ether. Founder, Chief Creative Officer: Jonathan Notaro Director: Kyle Sauer Cinematographer: Tymek Piezka Live Action Producer: Mel Loncich 1st AD: Wiktor Prokopowicz Set Manager: Michael Dabrowa Creative Director: Jeff Welk Designers: Jean-Michel Verbeeck, Jun Yang, Xinhe Zhao Head of CG: Russ Wootton Technical Director: Dan Bradham PreVis Arists: Jared Eng, Paul Wei Sr. 3D Generalist: Christopher Foster 3D Lighting Lead: Danish Jamil 3D Animator: Christopher Rodriguez Sr. VFX Supervisor & Flame: Blake Huber Flame: Mark French Compositors: Alexis Jo, SungEun Moon, Jason Heinze, Rachel Rardin Sr. Video Editor: Christie Brown Assistant Editors: Ryan Rigley, Andrew Polich Copywriter: Troy Burrows Strategist: Dominic Poynter Executive Producers: Garrett Braren, Zack Kortright Producer: Nakia Cooper #docusign #staysecure #clientagreements
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A vivid celebration of Apple TV app, home of Leagues Cup and MLS Season Pass. #goals Credit: BNS x Raul Urias
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Even bodega cats need to cool off 🐈 We love creating fully-formed characters with personalities that reflect the brands we work with (and nothing’s cooler than casually skateboarding to your bodega for an iced cafecito on a hot summer day). . . . Chief Creative Director: Jonathan Notaro Creative Director & Lead Designer: Andres Rivera Associate Creative Director: Jeff Bryson 3D Designer: Bon Z. Illustrator: Nin Wang, Juni Kweon, David Saracino Animation Director: Gerald Mark Soto Cel Animators: Jane Liu, Oliver Wee, Blake Patrick, deco daviola, reza iman, Facundo Lopez, Josh Parker 2D Animators: Anthony Kim, Mantas Graužinis 3D Animators: Klopas, Yu Kwok Oey, Mauricio Villa Storyboard Artist: Federico Etchegaray Assistant Editor: Andrew Polich Producer: Francesca Moran Production Coordinator: Julia P. Chief Operating Office: Devin Brook #2ddesign #2danimation #aftereffectsanimation #celanimation #aftereffectsart #3ddesign #3danimation #cafebustelo #cafebusteloart #cafebusteloanimation #hispanicheritage #streetstyle #hispanicpride #coffee #cafe #espresso #anime #modernart #animation #gfx #motiongraphics #motiondesign #design #brandnewschool #newschoolthinking #newschool #creativedirection
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Vamos! 🧊☕️ Happy iced cafecito season - just add ice to bring the heat! We had so much fun creating colorful street style character animations for Cafe Bustelo last year. So we were excited to add iced coffee to this vibrant world – just in time for summer! ☀️ . . . Chief Creative Director: Jonathan Notaro Creative Director & Lead Designer: Andres Rivera Associate Creative Director: Jeff Bryson 3D Designer: Bon Z. Illustrator: Nin Wang, Juni Kweon, David Saracino Animation Director: Gerald Mark Soto Cel Animators: Jane Liu, Oliver Wee, Blake Patrick, deco daviola, reza iman, Facundo Lopez, Josh Parker 2D Animators: Anthony Kim, Mantas Graužinis 3D Animators: Klopas, Yu Kwok Oey, Mauricio Villa Storyboard Artist: Federico Etchegaray Assistant Editor: Andrew Polich Producer: Francesca Moran Production Coordinator: Julia P. Chief Operating Office: Devin Brook #2ddesign #2danimation #aftereffectsanimation #celanimation #aftereffectsart #3ddesign #3danimation #cafebustelo #cafebusteloart #cafebusteloanimation #hispanicheritagemonth #hispanicheritage #streetstyle #hispanicpride #coffee #cafe #espresso #anime #modernart #animation #gfx #motiongraphics #motiondesign #design #brandnewschool #newschoolthinking #newschool #creativedirection
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Wepa!!! Watch as Cafe Bustelo and BNS transform a city block into a summertime ice rink with cel animation ⛸️🌞 Sharing is caring, especially when it comes to cafecito and keeping your neighbors cool. . . . Chief Creative Director: Jonathan Notaro Creative Director & Lead Designer: Andres Rivera Associate Creative Director: Jeff Bryson 3D Designer: Bon Z. Illustrator: Nin Wang, Juni Kweon, David Saracino Animation Director: Gerald Mark Soto Cel Animators: Jane Liu, Oliver Wee, Blake Patrick, deco daviola, reza iman, Facundo Lopez, Josh Parker 2D Animators: Anthony Kim, Mantas Graužinis 3D Animators: Klopas, Yu Kwok Oey, Mauricio Villa Storyboard Artist: Federico Etchegaray Assistant Editor: Andrew Polich Producer: Francesca Moran Production Coordinator: Julia P. Chief Operating Office: Devin Brook #2ddesign #2danimation #aftereffectsanimation #celanimation #aftereffectsart #3ddesign #3danimation #cafebustelo #cafebusteloart #cafebusteloanimation #hispanicheritagemonth #hispanicheritage #streetstyle #hispanicpride #coffee #cafe #espresso #anime #modernart #animation #gfx #motiongraphics #motiondesign #design #brandnewschool #newschoolthinking #newschool #creativedirection
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“AI can weed out weak ideas, but its algorithms also enforce clichés. As a result, they can steer us towards repetitive solutions under the pretense of effective problem-solving. But that fast output can slow you down.” Next-gen collaboration software and AI have arguably made our lives easier by facilitating collaborative flow, but was the change for better or worse? BNS Founder and CCO Jonathan Notaro digs in for shots with his op-ed exploring the future of creative collaboration. It’s a fascinating read, and you can check it out by clicking the link below! https://lnkd.in/e8dvD83U
How New Tech is Nurturing the Next Generation of Creatives | Brand New School
brandnewschool.com
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LAST CALL! We’re in the final stretch of Voting for the Webbys People’s Choice Awards and every vote counts! Follow the links below to give some love to our projects for White Claw, Oreo x Nintendo, Cafe Bustelo, the Brennan Center, and Slack! White Claw Sundance in the Advertising, Media & PR - Best Art Direction category: https://lnkd.in/gCnMMWyg Super Mario x OREO Limited Edition Cookies in the Advertising, Media & PR - Best Use of Animation or Motion Graphics category: https://lnkd.in/es3PvVHh Cafe Bustelo Está Aquí in the Advertising, Media & PR - Best Use of Animation or Motion Graphics category: https://lnkd.in/es3PvVHh Slack presents: The Big Meeting in the Advertising, Media & PR - Best Original Music or Music Supervision category: https://lnkd.in/eXVHEWmk It's Time For Supreme Court Term Limits in the Video - Public Service & Activism category: https://lnkd.in/ebBYqj86 #webbys #webbyawards #28thannualwebbyawards #2danimation #3danimation #whiteclaw #whiteclawsundance #oreo #supermario #oreosupermario #bustelo #cafebustelo #slack #slackthebigmeeting #brennancenter #brennancenterforjustice #modernart #animation #gfx #motiongraphics #motiondesign #design #brandnewschool #newschoolthinking
Last day to vote for Brand New School in the Webbys
vote.webbyawards.com