The Brand Innovation Group

After two decades at BIG, Ben’s favorite part of his job is the rewarding feeling that comes with completing each project. An interesting fact about Ben is he’s never been skydiving before. #ThinkBIG  

Change can be hard. And sometimes, that makes you push off things you need to do. We’ll help ease the anxiety of revisiting your brand and show you how doing this regularly will help you in the long run. https://lnkd.in/e2ThTvN6 #Rebrand #ThinkBIG

May the Brand be with you. Mastering the Brand is the first step toward true victory for your business. Learn more with our Account Director, Bob Gager. https://lnkd.in/eKKK2cjg

It's that time of year. For most of you, you've crossed that threshold into the fiscal 4th quarter. This is the time when everyone starts looking at budget-building and planning for next year, when as if in a panic, they suddenly discover that they have money they haven't spent. If your company is like most, you're in a use it or lose it scenario. If you don't spend it this year, you don't get to plan on it for next year. If you're lucky, you've got partners like The Brand Innovation Group that want to help. Even if you don't have an active project fully baked, it's not uncommon to hear "Send me an invoice for $X and we'll figure it out." To help you solve for "X," here are five ways to think about investing in your branding future.  Brand Diagnostic – When's the last time you had a qualified, third-party branding expert tell you what they see in your brand? Never? BIG can help.  Digital Diagnostic – How's your SEO? What is SEO? BIG can help.  CX Map – When's the last time you actually walked in your ideal clients' shoes? Fourscore and seven products ago? BIG can help.  Marketing Flow – How comprehensive is your funnel and are you addressing each segment strategically? Didn't know there was a funnel? BIG can help.  Photography/Videography – How old is that brand video...really? Rather show your driver's license photo than your headshot? BIG can help.

Reason to Rebrand #8: When you’ve been putting it off. Is your brand the mullet of your industry—once in style, cool and relevant, but now, maybe not so much? Then we will be happy to sit you in the chair and be the brand barber you have always dreamed of. Find out why it’s so important to revisit your brand after several years. And then, maybe you’ll be ready to cut off that party in the back. https://lnkd.in/e2ThTvN6

Knox County Foundation is committed to serving its community by partnering with local nonprofits and offering scholarship and grant opportunities. And when they wanted to get the word out about how they’re making a difference, BIG was honored to help. Read the full case study at https://lnkd.in/eKhcsaaV. #ThinkBIG #Campaign

Marketing campaigns can be legendary, effective and fun. Think of “Got Milk?,” Dos Equis’ “Most Interesting Man” or “Share a Coke”—when Coca-Cola bottles were emblazoned with people’s first names. (And yes, companies outside the beverage industry also push out memorable campaigns.) But before your creative juices start flowing and you get carried away, we have one big caution for you. Listening to us will either make your efforts sink or swim. Read more in our latest blog at https://lnkd.in/gQ3GuJaQ.

https://lnkd.in/efDk5Qqp A teenager comes down panicked because she’s late for a date and can’t find her favorite jeans. “Where are they?” she wails. Her mom goes to her daughter’s room and immediately notices the problem—there are clothes everywhere and literally nothing can be found. The solution is obvious, right? Clean up the room and she could immediately locate what she needs. Unfortunately, many companies are like that teenager—they’ve let their organization become a land of disarray and things don’t work like they should. Find out how to tame the beast in our blog series 8 Reasons to Rebrand.

It takes more than a logo to make a brand. Our data-driven brand development approach delivers a full suite of practical tools to drive results.

Just because your logo works doesn’t mean your brand will. Our process has helped organizations nationwide build brands that get results.