Branch

As privacy regulations shift, how will you manage the impact of "noise" in the Google Privacy Sandbox? With the phase-out of GAID, marketers are faced with the challenge of reporting noise, which can make it tough to see how campaigns are really performing. Here are a few key strategies to help you navigate this new landscape: 1️⃣ Understand noise: Think of noise as a protective layer over user data. In smaller datasets, noise can significantly obscure details, while larger datasets maintain clarity. 2️⃣ Optimize tracking dimensions: The number of tracking dimensions matters! Limiting to fewer than seven can help keep noise manageable and reporting clear. 3️⃣ Tailor your reporting: Different apps experience noise differently. We've developed a tiered approach based on daily install traffic to ensure accurate insights. 4️⃣ Customize measurement goals: Focus on the metrics that matter most to your business. Tailor your goals to ensure precision in what you prioritize. Ready to dive deeper? Check out our latest blog for a comprehensive look at managing noise in your ad reporting and key learnings from our research and simulations: https://lnkd.in/ebmftkni

Travel apps are redefining the traveler experience in 2024 and beyond ✈️📲 In 2023, the travel app industry hit a market size of $629 billion, a 13% increase from the previous year, and it’s only projected to grow further to $2 billion by 2027. With 75% of travelers relying on mobile apps to plan, book, and manage their trips, the industry is seeing rapid adoption and innovation. Travel apps are no longer just a convenience — they’re an “always on” partner. From keyless hotel entry and in-app notifications to real-time flight updates, mobile apps are enhancing personalization and streamlining the entire journey for users. And it’s paying off: brands that embrace personalization through apps see 2.5x higher conversion rates than mobile web users. What’s inside the report? ✅ Key trends shaping mobile travel apps ✅ How leading brands like Delta, Hilton, and Airbnb are driving loyalty ✅ Strategies for meeting consumer expectations ✅ The role of AI and data analytics in personalizing travel experiences Download the full report to discover how mobile apps are reshaping the future of travel: https://lnkd.in/eSpTJvd9

Ever wonder how those QR codes and deep links work? In episode 12 of How It's Tested, Daniel Johnson from Branch breaks it all down. Tune in now! https://hubs.ly/Q02QtvPt0

Feeling the pinch of rising acquisition costs? 😬 Learn how leading brands are cutting spend and boosting ROI by using data-driven insights to refine their app user acquisition strategies. Check out five actionable tactics to stretch your budget further: https://lnkd.in/ee_hQYtC #mobilegrowth #useracquisition

Are you training users not to use your app? 😕 Finance and insurance companies: If your app interactions aren’t seamless, you could be frustrating users and driving them away. Deep linking ensures your customers are taken exactly where they need to be — improving retention, engagement, and cross-selling opportunities. 📲 Watch our on-demand webinar for actionable strategies to increase CLV through mobile apps: https://lnkd.in/eeggSmjh Reed Kuhn Sophie Frostbaum

We’re thrilled to share that we’ve been named Technology Partner of the Year Runner Up by our amazing partners at Braze! 🎉 It’s an honor to be recognized for our collaboration and impact. If you're attending #BrazeForge24 this week, come find us!

Imagine this: First-time visitors to your website see a small, unobtrusive banner introducing your app. By the third visit, they’re ready for more — like a quarter-page interstitial while browsing. And when they’re showing purchase intent? A full-page offer with 10% off nudges them to buy through your app. With smart banners, you can tailor every CTA based on user context, delivering the right message at the right moment. 🔗 For more strategies to optimize web-to-app conversions, check out our latest blog: https://lnkd.in/dT7a-vxp

Attending Braze Forge? Come meet with us! Reed Kuhn, our head of business strategy, is hosting 1:1 Braindate appointments on how to migrate current offline or web customers into an app (for less $ than ads). Book your appointment here: https://lnkd.in/eufuqhtV #BrazeForge24

✨ We recently hosted an incredible Women Leaders in Mobile Growth event in San Francisco! Over 30+ women in mobile came together to share insights, connect, and empower each other. A huge thank you to our panelists, attendees, and sponsors, Amplitude and Iterable, for supporting this inspiring community. Cheers to building meaningful connections and driving change in mobile growth! 💼🚀

🚀 We’re thrilled to sponsor Forge, Braze’s premier user conference from September 23-25 at the Virgin Hotel in Las Vegas! 🎰 Visit our booth in Alloys Alley for engaging discussions and exciting surprises. Can’t wait to connect with you there! Register today to be part of the action! https://lnkd.in/eCFmbpVv #BrazeForge24 Already attending? Comment below and we'll send you an invite to our exclusive dinner at Nobu Las Vegas.