BlueOcean AI

This episode is a great listen and a great reminder from our co-founder, Liza Nebel: building something beautiful is sometimes hard - but it is an amazing ride. "Data can be used to create something beautiful...it's not just about getting a click and creating your funnel"

Looking forward to feeling the energy next week at the Chief Marketing Officer Summit in San Francisco (Thank you, CMO Alliance!) If you're attending, check out our panel: 🚀 Building a Brand that Grows in the AI Era! 🚀 with Grant McDougall, Adam Kleinberg, and Jeff Spicer!

We are so incredibly proud of the BlueOcean team for being leaders in AI innovation - thanks Amazon Web Services (AWS) for the shout out for our use of Anthropic's models. "Since we introduced the Anthropic Claude 3 model family, thousands of customers have experienced how Claude 3 Haiku, Sonnet, and Opus have established new benchmarks across cognitive tasks with unrivaled intelligence, speed, and cost-efficiency. After the initial evaluation using Claude 3 Haiku and Opus in Amazon Bedrock, BlueOcean.ai, a brand intelligence platform, saw a cost reduction of over 50% when they were able to consolidate four separate API calls into a single, more efficient call." - link in first comment #innovation #makeitbetter #letsgo

86% of enterprise technology buyers shortlist products they’ve heard of before starting their research, says the new B2B Buying Disconnect report from @TrustRadius. This emphasizes the importance of brand awareness in the early stages of the buying process. So much more goodness in the full report - including a cameo from our very own Grant McDougall. 📋🔍Read the full report: https://lnkd.in/gJcN_4yX  #B2B #TechBuying #MarketResearch #YearoftheBrandCrisis #brand #B2BMarketing

Do you ever feel like conversations between finance and marketing all break down to the "RO" and "CP" acronyms? ROI, ROAS, CPC, CPA, CPM.... In reality, marketing's core contributions to revenue extend far beyond the alphabet soup. Having a productive dialogue requires a core understanding of these areas and how we measure them. In part 3 of our CMO-CFO guide, Jeff Spicer summarizes 8 of marketing's core contributions to revenue—even the areas that are traditionally hard to attribute (like Brand).  SPOILER: We analyzed BlueOcean data and found brand metrics highly correlated with revenue growth, which offers some insight into how we should prioritize our marketing investments. #marketing #CMO #CFO #ROI https://lnkd.in/grDH-u3Z

Do you ever feel like conversations between finance and marketing all break down to the "RO" and "CP" acronyms? ROI, ROAS, CPC, CPA, CPM.... In reality, marketing's core contributions to revenue extend far beyond the alphabet soup. Having a productive dialogue requires a core understanding of these areas and how we measure them. In part 3 of our CMO-CFO guide, Jeff Spicer summarizes 8 of marketing's core contributions to revenue—even the areas that are traditionally hard to attribute (like Brand).  SPOILER: We analyzed BlueOcean data and found brand metrics highly correlated with revenue growth, which offers some insight into how we should prioritize our marketing investments. #marketing #CMO #CFO #ROI https://lnkd.in/grDH-u3Z

86% of enterprise technology buyers shortlist products they’ve heard of before starting their research, says the new B2B Buying Disconnect report from @TrustRadius. This emphasizes the importance of brand awareness in the early stages of the buying process. So much more goodness in the full report - including a cameo from our very own Grant McDougall. 📋🔍Read the full report: https://lnkd.in/gJcN_4yX  #B2B #TechBuying #MarketResearch #YearoftheBrandCrisis #brand #B2BMarketing

B2B tech buying behaviors are evolving in 2024 ➡ Buyers are more reliant on familiar products that they've used before, heard about from their network, or had significant exposure to. What does this mean for B2B marketers? It means brand familiarity is essential for driving growth in the coming year, and after the lean, primarily lower-funnel focus of 2023 ... many companies are critically underinvested in driving awareness and perception. This JUST-released report from TrustRadius and Pavilion is a must-read and a timely reminder of how we can build stronger brands that drive sustainable growth. "...Of buyers creating short lists, 78% reported selecting products they’d heard of before starting their research. For enterprise buyers, that figure rose to 86%. This means it’s imperative for brands to secure their place in the early stages of the decision-making journey." What do you think? How are these buying trends affecting your approach in 2024? #brand #B2BMarketing

Brand and growth marketing are meant to work together as a system, and the effectiveness of that system hinges on our ability to measure, drive insights, and make decisions about them - together.  👍 Brand + Growth  ❌ Brand vs. Growth Read part 2 of the CMO-CFO Guide, where CMO Jeff Spicer shares 5 critical considerations for the AI Era that CMOs and CFOs should keep in mind while making investments in their marketing strategies and tools. #CFO #CMO #MarketingAI #brandmarketing #AIEra https://lnkd.in/gxCkQFMS

The CMO-CFO relationship 🤝 is critical for success.