Blue Bite

"With Blue Bite’s connected packaging, 40% of salon patrons scanned our QR code to receive a personalized prescription of complementary Redken products to use at home — right on their mobile phone." — L'Oréal | Read the client success story here: https://lnkd.in/eM5Z3ZNS #innovation #qr #qrcodes #cpg

Hyper-personalization is crucial in today's crowded digital landscape, where standing out is a challenge. Here is how brands use hyper-personalization via our platform to connect with consumers on a 1:1 level. #hypersonalization #connectedproducts Watch more: https://lnkd.in/gSrQ2yma

Wine and Data: How QR Code Labels Are Shaping Consumer Preferences https://lnkd.in/gEEn9Ahx #wineindustry #winedata #innovation #qr

𝐓𝐮𝐫𝐧𝐢𝐧𝐠 𝐚 𝐜𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐜𝐞 𝐫𝐞𝐪𝐮𝐢𝐫𝐞𝐦𝐞𝐧𝐭 𝐢𝐧𝐭𝐨 𝐚 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐰𝐢𝐭𝐡 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐏𝐚𝐬𝐬𝐩𝐨𝐫𝐭𝐬 In 2027, the EU’s Ecodesign for Sustainable Products Regulation (ESPR) will require every product sold in the EU to have a Digital Product Passport (DPP). While this may seem like a compliance burden, it’s actually a golden opportunity. Why? DPPs offer unparalleled insights by combining product lifecycle data with customer behavior. This allows companies to: 📈 Enhance sales with precise data-driven strategies. 🚚 Optimize supply chains and production forecasts. 💰 Tap into new revenue streams through buy-back programs and second-hand market insights. 🔒 Simplify privacy compliance and improve data accuracy. ♻ Enable and scale recycling with transparency Before DPP regulations were introduced, Blue Bite pioneered the connected product strategy offering customized DPPs with dynamic and engaging content, boosting consumer engagement and brand loyalty. DPPs are not just about ticking a regulatory box—they're about driving innovation, cutting costs, and unlocking new business models. While many solutions have emerged, it's crucial to choose one that aligns with your overall business goals and maximizes your ROI.  💡 Might do a post on that, just to help clarify the competitive landscape! Check out some of the success stories we launched with leading brands like Pablo Erroz, adidas, Alexander McQueen, and Bvlgari.   What other opportunities could DPPs unlock for your business? Let's discuss! 🚀 #DigitalPassports #EUSustainability #Innovation #DataDriven #RevenueGrowth

Discover how #QR codes can transform your #coffee brand's marketing, helping you stand out with your unique story and connect with consumers in a meaningful way, boosting loyalty and reputation. https://lnkd.in/gXezrsNy #innovation #technews

Gamification is a powerful and fun way to elevate your marketing. With connected products, #gamification can start right on your #packaging and bridge the online and offline user experience. In this video, we share some of the ways Blue Bite helps the most innovative brands #gamify the customer experience, resulting in higher engagement and increased sales. 🎮 https://lnkd.in/erSEKCrH #innovation #technews #nyc #engagement

The topic of Digital Product Passports is gaining traction among my clients lately. We recently published an article providing insights on these new regulations. Read more here! #digitalproductpassports #circularity #connectedproducts #qr #nfc

🌟 We're thrilled to announce that Blue Bite is now SOC 2 Type 2 certified! This achievement highlights our commitment to top-notch data security and customer trust. We want to extend our heartfelt thanks to our team and our community for their support and trust. Your confidence in Blue Bite drives us to continually improve and innovate. 🌟 https://lnkd.in/es4kHXyu #soc2type2 #innovation #technews #certification

🎭🚀 Exciting times for Hollywood Pantages Theatre · Broadway in Hollywood with our Starline Tours double-decker bus campaign for 'Wicked' and 'Hamilton'! These unmissable buses are turning heads across LA, powered by Blue Bite's cutting-edge technology and real-time GPS tracking. 🔥 The first 28 days have been incredible: 1,312,000 impressions and a stellar 1.72% CTR - outperforming industry standards by 3,339%! This is a testament to the power of integrated, innovative advertising strategies. Proud to deliver such exceptional results with our partners! #Innovation #RealTimeTracking #CuttingEdgeTech #OOHAdvertising

What is geofencing and how does it work? ⚡ In this video, we take you through how Blue Bite Connected Media adds a crucial digital element to out-of-home campaigns and sends locally targeted, relevant content to consumers on their mobile devices via #Geofencing and #Shadowfencing, which leverages Blue Bite's proprietary targeting system. https://lnkd.in/e598Bm5M