Better Sour

We loved having our sours being part of the annual HEARST CASTLE PRESERVATION FOUNDATION gala gift bags that supports Hearst Castle's academic and scientific studies, and the restoration of its 25,000 artifacts and facilities for the public’s enjoyment!   📸 david_crotty #hearstcastlepreservationfoundation #HCPF2024

We’re so excited that you can find our tangy gummies in ~200 Albertsons stores across the country including in select VONS Pavilions Safeway Shaw's Supermarkets Tom Thumb Supermarket Randalls Food Market and more 🩷 #bettersour #globalflavors #albertsons #cpg WBENC #womenowned Aaron Faust Steve Wangler Scott Compton Semira Nikou Kathryn Flouton Isabella "Bella" Hughes

Ralphs Grocery Company shelves and clip strips shinning like 💫s post Basemakers visit! Love growing our presence in this important Kroger banner as we deepen our Southern California presence 🤙🏽🚀🎉 #bettersour #basemakers #retailexecution #cpg #globalflavors Steve Wangler Aaron Faust Scott Compton Semira Nikou Isabella "Bella" Hughes Max Baumann Levi Filkins Winston "Trey" Walp, CPSA Mike Shipley Ken Erickson

Tom Thumb Supermarket stores across the Dallas - Fort Worth area reset complete! Find us in select checklanes and travel the 🌍 with our global fruit flavors. #bettersour #globalflavors #womenowned Albertsons Companies Albertsons WBENC Semira Nikou Isabella "Bella" Hughes Steve Wangler Scott Compton Aaron Faust

Team Better Sour Day 1 at Newtopia Now in booth #163! #newtopianow #globalflavors #candy Semira Nikou Isabella "Bella" Hughes Steve Wangler Aaron Faust

In Denver for Newtopia Now, but of course checking on our current reset into Albertsons Companies ‘s Safeway stores. Find us mostly in check stands, but sometimes we may also pop-up in the candy aisle 🎉 Looks like it’s time to reorder already for this Denver Safeway, only two bags left of our island-inspired green SKU 🤙🏽 #bettersour #cpg #newtopia #womenfounded #candy Semira Nikou Isabella "Bella" Hughes Steve Wangler Scott Compton Aaron Faust

We're looking forward to the inaugural Newtopia Now next week! Besides having a tabletop booth (#163), we're also part of Golden Hour, hosted by Maazah & friends on Monday, August 26th from 3-4pm. 🌅 Swing by Maazah booth #3600 for snacks, dips, candy and sips! RSVP here and/or feel free to drop by: https://lnkd.in/gaxgyGnA #newtopia #bettersour #womenfounded #cpg #newtopianow DRAM SIBZ Indie CPG Yasameen Sajady, MBA Sheilla Sajady Isabella "Bella" Hughes Semira Nikou Aaron Faust Hannah Faust Steve Wangler Scott Compton Chris Robb Chuck Cotter Mike Schall

We're honored to welcome Douglas MacFarlane "Dmac" and Ed Schultz to our growing advisory board and many thanks to Snack Food & Wholesale Bakery Candy Industry's Elizabeth Parker for breaking this exciting news 🎉 Both Better Sour advisors bring a wealth of experience from confectionary and CPG; Dmac previously served as the CEO of SmartSweets and Ed is the President and CEO of Hawaiian Host Group. E komo mai, welcome, Dmac and Ed! Semira Nikou Isabella "Bella" Hughes Steve Wangler Aaron Faust Scott Compton Chuck Cotter Mike Schall Chris Robb GingerBread Capital #bettersour #globalflavors #growing #cpg #womenfounded Read more here: https://lnkd.in/dgGMrBje

Starting the week with an exciting new account launch: Albertsons Companies! Find us rolling into 192 locations across the country where we're in the front end checkout. You can find us in select VONS, Pavilions, Safeway, Tom Thumb Supermarket, Shaw's Supermarkets, Randalls Food Market, Albertsons, Acme and Star Market stores all across the country. Our founders Isabella "Bella" Hughes and Semira Nikou spent the weekend checking the resets in CA and TX, here are a few snaps. Use our store locator to find a location near you: https://lnkd.in/gWQbSjZj Steve Wangler Aaron Faust Scott Compton #bettersour #globalflavors #retailgrowth #albertsons #candy

What a great way to start the week! We're honored to have Better Sour and our founders Isabella "Bella" Hughes and Semira Nikou highlighted by Nina Roberts in her recent article on MENA (Middle Eastern North African) CPG founders in The Guardian. As a MENA-founded and WBENC certified business, raising visibility and awareness on MENA founders is a core value of ours. Great to be featured alongside so many friends and MENA brands, including Raffi Vartanian Ziba Foods Alexander Harik 🫓 Zwïta Yassin Sibai Afia Farrah Moussallati Sibai Karim Arem. #mena #cpg #middleeastern #northafrican #minorities #bettersour https://lnkd.in/ghpSFXM6