Contextual artificial intelligence helps advertisers find the right audiences, says Dave Kersey, chief media officer at GSD&M (though he's leaving to start a new job soon), in this interview with Lisa Granatstein, editorial director of Beet.TV. Special thanks to Seedtag for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/e99rr3QG) and much more! Reserve your spot for the Beet Retreat Santa Monica, Nov. 13-15 🌴 https://lnkd.in/enYJtwfw
About us
Since its launch in 2006, Beet.TV has been considered an essential media chronicle of the digital video revolution. Unlike conventional text-centric business trade publications, Beet.TV tells its stories with short, well-edited and informational videos. The videos break news, report on industry developments and spot the trends. Up close and personal, the videos provide unique insight into the passion and point of view of industry influencers. An influential, global audience consumes about 10,000 video views per day. The videos are viewed on Beet.TV and widely syndicated. Videos are produced at the Beet.TV studio in Manhattan, at industry events such as CES, DMEXCO, Cannes Lions, and Advertising Week. Many videos are produced at Beet.TV’s signature “leadership” events. Beet.TV covers many aspects of the industry including video advertising strategy; platforms for distribution and consumption; programmatic; web original entertainment and news; social media; devices; and many aspects of strategy around discovery, search and syndication. Most of the 200,000 video views occur off-site via syndication, the embeddable player, and other means. Videos are seen on AOL, TechCrunch, Twitter, the Huffington Post, Reuters Insider, Dailymotion, NASDAQ.com, and many other sites. Beyond the video and page views is a large, influential social graph with nearly 200K Twitter interactions and 250K retargeting impressions.
- Website
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https://www.beet.tv
External link for Beet.TV
- Industry
- Media Production
- Company size
- 2-10 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2006
Locations
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Primary
123 Park Avenue South
New York, NY 10010, US
Employees at Beet.TV
Updates
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“One of my favorite conferences…I always walk in and meet new people who are passionate about a topic,” Jen Soch, executive director of channel solutions at WPP's GroupM, says about the #BeetRetreat. Thank you, Jen, for your longtime support of Beet.TV! It was great to see you at the Beet Retreat Berkshires! Everybody, reserve your spot for the Beet Retreat Santa Monica, Nov. 13-15 🌴 https://lnkd.in/enYJtwfw
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“Yes, you’re going to have a dinner, and you’re going to have content, but at the same time, you’re going to be in an environment where you can have a conversation with someone, and have that serendipity that comes from getting great people together in an off-site setting,” Jonah Goodhart, co-founder of Mobian, says about the #BeetRetreat. Everybody, reserve your spot for the Beet Retreat Santa Monica, Nov. 13-15 🌴 https://lnkd.in/enYJtwfw
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Great interview with advertising legend Rob Norman about how changes in media affect brand strategies - and whether some retailers' first-party data is all that valuable, at the #BeetRetreat Berkshires with Beet.TV contributor Rob Williams. Special thanks to Magnite, Mastercard and TransUnion for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/e_wzD699) and much more! #retailmedia #rmn #brickandmortar #shoppermarketing #mediabuying Reserve your spot for the Beet Retreat Santa Monica, Nov. 13-15 🌴 https://lnkd.in/enYJtwfw
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Artificial intelligence in advertising is getting a lot of attention, but the technology still needs a human touch to be most effective for brands, says Carl Fremont, chief executive of Quigley-Simpson, in this interview at the #BeetRetreat Berkshires with Beet.TV contributor Rob Williams. Special thanks to Magnite, Mastercard and TransUnion for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/gCsiVUrA) and much more! #ai #adagency #adtech #mediaagency Reserve your spot for the Beet Retreat Santa Monica, Nov. 13-15 🌴 https://lnkd.in/enYJtwfw
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Screens are everywhere, boosting demand for quality video content, says Daniel Harrison, general manager of monetization at VideoElephant, in this interview at the #BeetRetreat Berkshires with Beet.TV contributor Rob Williams. Special thanks to Magnite, Mastercard and TransUnion for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/eGid5AJv) and much more! #ctv #fasttv Reserve your spot for the Beet Retreat Santa Monica, Nov. 13-15 🌴 https://lnkd.in/enYJtwfw
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Amid the spread of “walled garden” media platforms that jealously guard their user data, Telly TV seeks to provide advertisers with a more holistic view of television audiences, says Bob Ivins, head of data strategy at the consumer tech company, in an interview at the #BeetRetreat Berkshires with Beet.TV contributor Rob Williams. Special thanks to Magnite, Mastercard and TransUnion for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/eMW6_X4p) and much more! Reserve your spot for the Beet Retreat Santa Monica, Nov. 13-15 🌴 https://lnkd.in/eCG-jVhV
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Large language models drive innovation in artificial intelligence for advertisers, as Hitesh Chawla, founder and chief executive of Silverpush, discusses with Tameka Kee from the Coalition for Innovative Media Measurement (CIMM) at the Cannes Lions International Festival of Creativity. Special thanks to Celtra, Microsoft Advertising and Silverpush for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/eruPxuBv) and much more! Reserve your spot for the Beet Retreat Santa Monica, Nov. 13-15 🌴 https://lnkd.in/enYJtwfw
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Marketers can harness new tools to improve audience target and ad addressability, as our panel of experts including Dan Callahan from Spectrum Reach, Dave Kersey from GSD&M, Georgina Thomson from Omnicom Media Group and Meghan Johnson from Mondelēz International discusses with moderator Michael Shields at the Cannes Lions International Festival of Creativity. Special thanks to DIRECTV Advertising, Spectrum Reach, TripleLift and Wurl for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/e5WBSwcT) and much more! Reserve your spot for the Beet Retreat Santa Monica, Nov. 13-15 🌴 https://lnkd.in/enYJtwfw
Marketers Can Harness New Tools to Improve Audience Targeting, Ad Addressability
https://www.beet.tv
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"I love coming to Beet Retreats, and I’ve been doing it for a bunch of years….We sit down and we have conversations…you’re not afraid to say anything,” Bob Ivins, head of data strategy at Telly TV, says about the Beet Retreat’s efforts to encourage candid discussions about media, marketing and adtech. Thanks, Bob, for your many contributions to Beet.TV over the years, and for joining us at the #BeetRetreat Berkshires!! Everyone, grab a seat at the Beet Retreat Santa Monica, Nov. 13-15 🌴 https://lnkd.in/enYJtwfw