BEESY Strategy

Why do we keep doing things we know are bad for us? When life pulls us off course, the gap between our intentions and our actions can feel like a canyon. But it’s not just about willpower! We move with the momentum of our habits, our surroundings, and the pressures of the moment. Real change doesn’t happen overnight. Small shifts can set us up for success, one behavior at a time. What’s one small change you’ve made that’s had a big impact? Share below! ⬇️ #behaviorchange #behavioralscience #BEESY 

#BEESYOnTour #india Today we got up at 5am so we could be one of the first people into the Taj Mahal. Work on the mausoleum started in 1631; as you can see, the finished product is a masterpiece! Over 5 million people visited the Taj Mahal last year. (Thanks Pratyusha Tripathi for modeling my BEESY gear!)

We’ve always known our team is brilliant, but these Philly meetups are hard evidence we’re a pretty good-looking bunch, too! With most of us working remotely, in-person gatherings have become a cornerstone of BEESY culture. And as we push through Q4, finding time to keep the tradition going is essential. P.S. Karuna sneaking notes at dinner seems very on-brand 🧠 #BEESYOnTour #team #tradition #BEESY

Are you committing one of the classic b-sci blunders? Here are 6 common mistakes we see companies make when trying to change customer behavior. Sound familiar? The next step is designing interventions around how people really think! #decisionmaking #behavioralscience #marketing #BEESY

Stunned by the amount of interest in BEESY!! Huge thanks to our intern Trisha Lee, who stopped by to share her experience! 💙 Jason and Elina, thank you for being on your feet for four hours straight(!), connecting with so many talented students eager to learn about applied b-sci. ➡️ You heard it here first: #ColumbiaCCE, we will be back— in greater numbers! Columbia University Center for Career Education #team #careers #BEESY

We've heard great things about Table 3 at the Columbia CCE Career Fair, come say hello! BEESY is always on the lookout for top talent at every level. So, if you have the drive and passion to change an industry, let’s talk about bringing behavioral science to the forefront of healthcare market research! #ColumbiaCCE #BEESY #careers #behavioralscience Columbia University Center for Career Education

Wondering what it’s like to work at BEESY? See you at the Columbia CCE Career Fair THIS FRIDAY!   We're always on the lookout for exceptional talents who are simply crazy about b-sci! Say hello October 11th at Lerner Hall 11:00am-3:00pm and meet the team shaking up the insights industry. ➡️Curious about a career at BEESY? Check out our website or reach out at [email protected] #ColumbiaCCE #careers #BEESY #behavioralscience #marketresearch

Many of us have participated in the Effort Aversion Olympics. We often hesitate to seek the help we need if we know the process can be exhausting. Unfortunately, many areas of the medical industry have yet to adequately optimize patient experiences. Knowing the drivers behind patients' decisions, their expectations, and their apprehensions is instrumental in making healthcare more accessible and effective.   That's where BEESY comes in... Cartoon by Lynn Tsu #newyorkercartoons #effortaversion #behavioralscience #humancentreddesign #BEESY

In the competitive treatment landscape of many chronic diseases, being efficacious just isn’t enough. While efficacy drives many treatment decisions, doctors often prescribe based on how well those treatments fit into the daily lives of their patients.   How to stand out from the crowd? Deepen your understanding of the decision-making process. Balance efficacy with convenience, refine your messaging, and improve outcomes at all levels of healthcare. Call BEESY to learn how. #pharma #behavioralscience #chronicdisease #marketresearch #BEESY 

We’ve always said our B-sci Director's passion for behavioral science is infectious… and we might have finally captured proof. Maybe it’s no surprise how quickly our insights are spreading. 🧟♂️🍄 Derek A. Elliott, PhD #behavioralscience #marketresearch #TheLastOfUs #BEESY