Basemakers

Travis, in NorCal, was able to secure this More Labs secondary placement at WFM Los Altos! We love a good cross merchandising opportunity at Basemakers. Pick up a More Labs morning recovery shot the next time you are buying your favorite beer at Whole Foods Market! #sales #cpg #merchandising

Finish Strong Friday Post: Mindy, our newest Portland Team Member, was able to secure not 1 but 2 Lily's Sweets displays in Natural Grocers Beaverton! Basemakers #displays #sales #cpg #finishstrongfriday

🔥Excited to join my friend Josh Wand at Founderland!🔥 Founderland is "Where Founders Have fun & Deals Get Done!" Love to see an event dedicated to connecting the investor community with entrepreneurs in need of capital to fuel their dreams. I'll also be vetting brands who are looking to expand revenue and land into grocery retailers across the country by joining our new elite brokerage service portfolio at Basemakers! Highly recommend you apply & attend if you're looking to raise money. Check out their website in the first comment for more info. Great work by The Family Fund & Founder Community on producing this event!

Barebells found a gap in the crowded protein bar category... Their point of difference? Creating the protein bar that tastes most like a candy bar without all the sugar. From the unique texture to the indulgent flavors, Barebells hit the sweet spot. Shoutout to the Basemakers team on scaling visibility and sales in the field!

🚨Why do most CPG brands fail?!🚨 Here are 5 themes I’ve seen from working with >300 CPG brands at Basemakers … 1️⃣Poor Product-Market Fit This is often the most critical factor. I've seen well-funded teams fail because their product didn’t stand out from what’s already on the shelf. On the flip side, bootstrapped brands with inexperienced teams have succeeded due to high demand, which eventually attracts both talent and investors. Refine your Product-Market Fit through the 5 Cs: [Company strengths, Competitor vulnerabilities, Climate, Collaborators, Customers] than work on Segmenting, Targeting & Positioning into 4 Ps: [Product, Price, Place, and Promotion.] 2️⃣Weak Route-to-Market Plans & Weak Sales Force Some brands target the wrong channels or expand too quickly without understanding trade spend & the cash flow cycle. This often leads to running out of money. When you’re short on cash and seeking investors without a strong sales story, it’s tough to raise the funds needed to stay afloat. A brand must also be able to successful sell into the right doors (with adequate sell through suport) in line with their plan to hit revenue goals 3️⃣Inadequate Sell-Through Support Retail CPG is a physical business. Many brands fail to plan for VOIDs, out-of-stocks, or poor shelf placement. A beverage placed on the bottom corner of a dry shelf in a conventional grocery store is unlikely to gain traction without proactive support. 4️⃣Lack of Funding Let’s face it: CPG is expensive. There are the ocassional stories of bootstrapped brands that hit it big but those are few and far between. Most emerging brands launch without adequate capital to support the brand in retail. There is a misconception that once you get on shelf the product will sell itself. The founder should spend time cultivating a network of investors early on before they need the money while they build out early velocity success stories in a focused way. 5️⃣Overlooking Operations and Supply Chain Inefficient supply chain management or inability to meet production demand can cripple a brand. As you scale, operational hurdles like delayed production or inconsistent product quality can lead to lost retail partners and consumer trust. S/O Simon Solis-Cohen for asking.

DRINK WEIRD started with a simple question... Why should tea be ordinary? Born from a desire to challenge the conventions of the tea industry, Weird Tea set out on a mission to break tradition with a challenger brand. The team (aka Weirdos) behind Weird Tea embraced the power of creativity to define their brand. By thinking outside the teacup, Weird Tea is redefining what it means to enjoy a cup of tea, one weirdo at a time. Great display by the Basemakers team!

☀Perfect day in Laguna to grab Halfday Iced Tea!☀ This display will drive significant sales lift for the brand. Kudos to Basemakers team member Sesar on an excellent placement!

Daily Crunch hit the 270th spot on INC 500 list! The secret? Bringing unique quality to a massive category. The texture from their unique sprouting process results in a delicious "Crunch" setting them apart from traditional nut brands. Highly recommend trying the "Nashville Hot" next time you see them. Great display by the Basemakers NorCal team!

How does a start up CPG brand become a market leader? Gimme Seaweed's journey provides some clues... For Annie, the founder of Gimme Seaweed, seaweed was always a part of her life, deeply rooted in her culture. This personal connection sparked a passion to share its benefits with the world. Annie and Steve, co-founders of Gimme Seaweed, took on the challenge and pioneered the world's first USDA Organic and Non-GMO Verified seaweed snacks. Their dedication wasn't just about creating a business; it was about elevating the nutrition standards for salty snack consumers. Through countless challenges, they remained steadfast, propelling Gimme to the forefront as the leading organic seaweed brand in the US. The secret? A relentless commitment to quality. Every piece of Gimme Seaweed is crafted from the finest ingredients, roasted to perfection, and delivered with passion. Annie and Steve’s mission is clear: to bring the magic of seaweed to as many people as possible, aiming to make it a staple in American diets. At Basemakers, we're proud to help Gimme in pursuit of this goal. Great work by the Basemakers team ahead of Labor Day!

🚀 One of the BIGGEST snack weekends ahead! 🚀 Love to see our team helping brands grow their sales in the moments that matter most. Happy Labor Day Weekend from the Basemakers team!