Don't miss this media relations tip from Jason Mudd, it works!
"Best PR Leader in North America" – WCFA • Professional Speaker • PR Expert • Trusted advisor to America’s fastest-growing and most admired brands • Forbes & LinkedIn Influencer
WANT MORE MEDIA COVERAGE? Try this: Cut your media pitch down to three sentences - and only three sentences. The three-sentence media pitch outline: 1. Whatcha got: • What's the story? • What's the topic, tip, trend, expert, research, etc.? 2. Who cares or why it matters? • No one cares what your CEO wants. • What’s in it for the outlet’s audience? • How does it help them have a more productive or enjoyable day, career, or life? 3. Call to action: • What are you offering and/or what do you want the reporter to do? • Make it a question. • Ask the reporter to take the desired action: Would you feature this deserving student? Are you available to interview our CEO on Wednesday at 1:30 p.m. Eastern Time? Three sentences. • That’s it! • It’s only a teaser/introduction. • Don't tell them everything. • Keep it simple.