Avocado Green Brands

East Coast Store Refresh! Just wrapped up an exciting tour of our Avocado Green Brands stores in New York City - Flatiron, Brooklyn, Georgetown, and Hoboken. It was so fun collaborating with our store teams to refresh our visual merchandising. From Georgetown’s historic charm to the vibrant energy in New York City and Brooklyn, these stores truly capture their neighborhoods' essence. Excited to see how these updates resonate with our customers. Thank you for your support Danielle Zeitler, Joanna Harrison, Matt Jessell, Brian Baxter, Maurissa De La Mora, and CK Ong !

It’s National Avocado Day and we’re celebrating by giving back and partnering with The Fruit Tree Planting Foundation (FTPF) to help support farmers and communities in El Salvador achieve food sovereignty. The mission is simple — to donate orchards where the need is greatest and the harvest will best serve communities for generations to come. Targeting places suffering from deforestation food insecurity, climate change, and poverty Over the past 5 years, Avocado has worked with FTPF to plant over 14,000 fruit trees (including avocado trees). And today our goal is to help plant over 1,000 more.

Come take an inside look into the rigorous process of becoming a B Corp — and how the certification is reshaping business in America to benefit all.

We are excited to announce that we've taken our impact further by certifying with B Corp at the corporate level to encompass Avocado and our entire business scope. This ensures that all levels of our business meet the high standards of social and environmental performance we value as part of our commitment to being a business of care.  Certified B Corporations, or B Corps, are for-profit companies dedicated to using business as a force for good and are legally required to consider the impact of their decisions on all stakeholders: customers, workers, communities, and the environment. We are making real, collective progress. But there’s still so much at stake, so much work to be done. Rest assured: We’ll never stop fighting for a better future for all.

We are proud to announce that Avocado Green Mattress has become the first company in the U.S. to achieve OEKO-TEX® STANDARD 100 certification for an entire innerspring mattress. This prestigious certification ensures that every component of our Avocado Green, Eco Organic, and Eco Organic Kids mattresses, from the outer fabric to the threads, foams, and other accessories, has been rigorously tested and found free from harmful substances. At Avocado, we are dedicated to providing safe, sustainable, and high-quality products for our customers. This achievement underscores our commitment to health, safety, and environmental stewardship. Learn more: https://lnkd.in/gNPcfCej

Half of Americans believe climate change will devastate the earth during their lifetime. We partnered with Talker Research (formerly OnePoll U.S.) on research about climate change, state by state, and it turns out respondents in Hawaii were the most likely to agree (66%), with Vermont (59%) and New Mexico (56%) rounding out the top three states most concerned about the effect of climate change in their lifetime. Regardless of where they live, 65% of respondents wish they could do more to be environmentally conscious in their day-to-day lives. Our experiences, including where we live, have an understandable impact on our worries about climate change. That’s why learning about the ways we can protect the environment in our local communities is a great way to get involved and see firsthand the change we’re making.

Listen to season three of “A Little Green,” an Avocado Green podcast featuring stories of resiliency in the face of climate change. Together, we can create a greener, more resilient city for all.

Extremely proud of these immersive retail experiences we built at Avocado designed by Joanna Harrison in partnership with our architects at Oculus. They are an authentic representation of our eco-sustainable values and are a radical departure from anything seen in this industry.

In celebration of the launch of our newest season of A Little Green, we partnered with the New York Restoration Project (NYRP), a nonprofit dedicated to creating high-quality public green space for communities across NYC. A percentage of every mattress order placed in April supported NYRP’s environmental stewardship of more than 80 acres of New York City parkland. Together, we can create a greener, more resilient city for all.

Happy Earth Day! To celebrate, please enjoy the latest season of A Little Green Podcast - out today! Inspired by the quote “If the world is to be saved, it will be saved by those who care deeply for very small places,” this season, we’re highlighting amazing resiliency efforts in the face of climate change. Connecting with grassroots groups across New York City to learn about the innovative, inspiring, and collaborative ways they’re protecting their communities. From Red Hook to the Bronx, each episode features people who care deeply for their neighborhoods — people who are making tangible change today.