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Attain data shows that 2024 has been a big year for beer sales, and football season is likely to keep driving up demand. Read on to find out who's owning today's suds market. https://lnkd.in/dwTgGyWw
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Attain reposted this
Attain data shows that 2024 has been a big year for beer sales, and football season is likely to keep driving up demand. Read on to find out who's owning today's suds market. https://lnkd.in/dwTgGyWw
Attain data shows that 2024 has been a big year for beer sales, and football season is likely to keep driving up demand. Read on to find out who's owning today's suds market. https://lnkd.in/dwTgGyWw
When it comes to Gen Z fashion, unsurprisingly, the generation is hard to nail down. They're not drawn to typical status brands like previous generations, and are more likely to be "irrationally loyal." Read on to learn more. https://lnkd.in/g9mk5vsQ
9 in 10 companies will have a RTO policy by 2025, and compared to remote workers, the average in-office worker is spending an extra $561 a month. We dig into where that money is going, and the far-reaching economic effects of RTO. https://lnkd.in/gKskuJ8U
"What seems to be mostly missing from the public debate is the need for ethical realignment with consumers' best interests that is both aspirational and reasonable for companies to comply with." Henry Schenker, Senior Director of Product Marketing at Attain, weighs in on what's glaringly absent from today's discourse on consumer consent. https://lnkd.in/gW9qRTza
As the summer travel season wraps up, it's becoming more clear that the industry is being propelled primarily by just two types of consumers. Read on to find out more. https://lnkd.in/gzMji5Gk
We’re honored that our industry newsletter The Outcome was named a 2024 finalist by the Content Marketing Institute for “Best Content Marketing Program in Technology.” Our mission is to provide our readers with compelling takes on the ad industry and the latest consumer trends using our consented first-party purchase data. Check out our content and sign up for the newsletter here: https://lnkd.in/gtmSQHVs
If this summer's Olympics had to be summed up in 3 words: Streamed, diverse, and effective. Read on to learn more in our recap of Paris 2024. https://lnkd.in/ghx8Rdzd
"Over 90% of digital spend is now programmatic,” says Dan Kurtter, SVP of Strategy at Attain. “Programmatic’s core functionality is rooted in real-time bidding, which relies on real-time signals to make decisions. If those signals are online and offline sales, that’s the holy grail.” Read on to find out more about real-time sales measurement and how it's upending the landscape (for the better). https://lnkd.in/efNRG_Kz
Is this summer’s box office performance living up to last summer’s Barbenheimer madness? The Outcome digs in, and identifies a somewhat unexpected audience of movie loyalists. https://lnkd.in/daphtd_M