The #incrementality measurement landscape is rife with conflicts of interest. Incrementality is considered the holy grail, but advertisers are lacking options that are both timely and impartial. Attain CEO and Co-Founder Brian Mandelbaum discusses how we can break the bias on a guest post for The Outcome. https://lnkd.in/gJRe-QEv
Attain
Advertising Services
Chicago, Illinois 5,725 followers
Better data. Better outcomes.
About us
We’re on a mission to build a more equitable and efficient data sharing ecosystem. People crave content, online experiences and advertising that’s relevant to them—but not at the expense of their privacy. Our journey is focused on transforming an antiquated system with new technologies to make sharing and using consumer data fair and effective.
- Website
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https://www.attainoutcomes.com
External link for Attain
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Chicago, Illinois
- Type
- Privately Held
- Founded
- 2019
Locations
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Primary
Chicago, Illinois, US
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Redwood City, CA, US
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New York, NY, US
Employees at Attain
Updates
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Check out Jack Neff's latest coverage in Ad Age on financial media networks (#FMNs). He discusses their opportunities (bridging retailers) and hinderances (privacy, lack of product-level data). Thanks to our amazing partners at Tombras for highlighting how Attain solves for it all: retail coverage, product-level data, and privacy. https://lnkd.in/gsQXtyre
Inside Financial Media Networks and Whether They Can Disrupt Industry Stalwarts
attainoutcomes.com
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Cookies have been a hard bandaid to rip off, yet they have multitudes of weaknesses. Until we've truly moved on, AI's promising applications for programmatic will be stunted. Read more here: https://lnkd.in/g-iAvG7s
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It's that time of a year again! In our newly published white paper "Back to School Shopper Insights," we unearthed some interesting and of-the-moment trends using Attain's transaction data and real-time survey capabilities. 57% of consumers plan to shop online, yet ~90% of big box back-to-school purchases are made in-store. How will this shake out? Find out more by downloading the white paper here: https://lnkd.in/erhmz6mH #backtoschool
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“Athleta is for the masses. lululemon is the Nike of the category. Alo Yoga is the prestige brand. And Vuori has currency with men,” according to retail industry analyst Andrew Lipsman. Does the data back it up? Read on to find out: https://lnkd.in/dm5VGbbW
The Athleisure Wars: How Athleta Became the Premier Athleisure Brand
theoutcome.com
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Attain reposted this
Wrapping up our Brand Culture #BISummit hosted by Bob Evans Farms, Inc. in Columbus, Ohio, was a fabulous fireside chat featuring T. Marzetti Company's Michael Reda and his moderator Attain's Andy Hyde! This engaging session provided a fitting conclusion to the event, offering deep reflections on the evolving landscape of brand culture. 📢 Join us at one of our upcoming events! Check out our schedule here: https://bit.ly/3ZHAGSc #Marketing #Innovation #MarketingInnovation #Brand #BrandMarketing #BrandCulture #Culture #BobEvans #BobEvansFarms #Columbus #OhioCommunity #TMarzetti #Attain #FiresideChat
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Attain reposted this
Register NOW for our Brand Culture #BISummit hosted by Bob Evans Farms, Inc. in Columbus, Ohio TOMORROW! https://lnkd.in/gcZ-psnn Closing out the day tomorrow will be phenomenal fireside chat featuring none other than T. Marzetti Company's Michael Reda and his moderator Attain's Andy Hyde! This is a session you won't want to miss, so join us! #Marketing #Innovation #MarketingInnovation #Brand #BrandMarketing #BrandCulture #Culture #BobEvans #BobEvansFarms #Columbus #OhioCommunity #TMarzetti #Attain
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Oracle recently announced the sunset of its digital advertising business. Brands and agencies that previously depended on Oracle’s data products can now seamlessly transition to Attain’s comprehensive range of Audience services, ensuring uninterrupted media planning and campaign delivery. Learn more about how to get started here: https://lnkd.in/guf5S6Qi
Oracle Ads: A Seamless Migration to Attain Audiences
attainoutcomes.com
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Back-to-school shopping in 2024 is early and online. “Over the last several years, we have seen a trend toward early shopping when it comes to major spending events like back-to-school or the winter holidays,” said Katherine Cullen VP, Industry and Consumer Insights at the National Retail Federation. Attain data supports this -- 26% plan to start shopping earlier than last year and 57% will be shopping primarily online. https://lnkd.in/gQxZ_dZj
Back-To-School Shopping Starts Increasingly Early. Can Consumers And Retailers Avoid Being Left Back?
theoutcome.com
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Feel free to break out that vintage Old Navy flag tee this year! 🇺🇲 Attain data shows #GenZ has given it the stamp of approval, along with Old Navy's low prices and nostalgic vibes. https://lnkd.in/gZr6PhsG
TikTok Hauls and Nostalgia: Why Zoomers Love Old Navy
theoutcome.com