Atlas Creative

👀 What’s New for Brands in Fortnite? Exciting developments continue to unfold in Fortnite, making it a powerful platform for brands to engage audiences in innovative ways. Here are three key highlights: 1. Fortnite's evolution brings new tools and IPs for creators. The recent integration of Fall Guys allows for the creation of Fall Guys-inspired maps within Fortnite, showcasing endless possibilities for brand collaborations. Atlas Creative's and other developers success in this area demonstrates Fortnite's commitment to empowering creators. 2. Brands like NASCAR and the USTA have creatively engaged audiences within Fortnite. The USTA's "Tennis Storm" minigame and NASCAR's racing maps showcase innovative approaches to connect with fans. Nick Rend from NASCAR emphasized the importance of building connections with the next generation of fans in a recent interview with Stephen Dypiangco 🔜 RDC. 3. Integrating within existing Fortnite maps has proven effective for tons of brands. Collaborations within existing games create memorable experiences for players and drive brand engagement. Fortnite remains a leading platform for brand innovation, offering diverse opportunities for creative brand marketing. Fortnite sets the stage for brand success through new tools, strategic integrations, and unique activations. Explore the endless possibilities for digital innovation and brand engagement in Fortnite with Atlas Creative! We would love to chat through ways you can show up. #Fortnite #BrandMarketing #DigitalInnovation #Gaming #Metaverse

👀 Exciting developments are unfolding for brands on Roblox! August showcased the platform's prowess as a dynamic space for innovative brand engagement. Here's a glimpse of what's making waves: 👻 Warner Bros. Pictures raised the bar in movie marketing with their immersive Roblox experience for the new Beetlejuice film, "Beetlejuice Escape the Afterlife." This groundbreaking activation, developed by Sawhorse Productions, has already garnered over 18 million visits. Notably, it's the first movie to sell tickets directly on Roblox through Fandango, marking a significant fusion of e-commerce and gaming. 🏀 Sports organizations are strategically tapping into Roblox's potential. The Olympics, along with FIFA, NBA, NFL, NASCAR, PGA TOUR, and Wimbledon, have all ventured into the digital realm to engage millions of fans. This shift underscores the growing presence of sports in the digital space, fostering unprecedented fan interaction. ✨ Branded games on Roblox are dominated by popular IPs, with Barbie leading the pack at 22 million monthly visits. Icons like Shrek, Hello Kitty, and Spongebob are also captivating massive audiences. This trend showcases how established brands can forge deep connections with players, transcending generations. Roblox emerges as a pivotal platform for brands spanning diverse industries. From movie promotions to sports engagement and leveraging iconic IPs, the possibilities are endless. If you're seeking to leave a mark in the digital landscape, now is the time to explore the boundless opportunities that Roblox has to offer - reach out now! #Roblox #BrandMarketing #DigitalInnovation #Metaverse #Gaming

Fall Guys came to Fortnite last week and we now have the opportunity to work with the fun and goofy IP. Atlas Creative built a game we are really proud of and it has been the number one played game in the Fall Guys numerous times in the past week and totes a play time of over 30 MINUTES!! Players are responding really well to the new IP. We can't wait to see what Epic Games is cooking up next! And if you want to learn about how your IP can show up in the "Metaverse" please reach out 😁

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One thing I’ve loved about Roblox since we got involved earlier this year is the warm welcome by the whole community. And that’s what Roblox is all about - community, social, and playing. From Roblox HQ, to studios, developers, game designers, artists, sound designers, and everyone in between - you rock! Excited to see you all at RDC this year. Now back to it… 🎮👷♂️

👟 Check out the latest Atlas Creative work with our partners Manchester City & PUMA. We integrated the new 2024 Manchester City Home kit directly into our original IP maps alongside in-network maps from Good Gamers and Finest. And what is even more fun is when Man City won the Premiere League the trophy showed up across all the maps to celebrate! Huge shoutout to everyone involved! We have some of the best partners in the world and we can't wait to show you what we have coming up next.

What can we learn from LEGO's continued success on Fortnite? Fortnite is proving to be an instrumental platform for brands aiming to leave a lasting impression in the gaming world. The significant focus from LEGO, underscored by major investments from Disney in Fortnite, indicates a promising future for innovative brand collaborations. LEGO's $1 billion investment into Epic Games back in 2022, shows us that LEGO believes the future of gaming is Fortnite and other UGC platforms. This investment mirrors the confidence Disney has shown, suggesting that Fortnite is quickly becoming the essential venue for the entertainment industry’s biggest names. The recent LEGO Star Wars update in Fortnite—LEGO's most substantial yet—exemplifies how these collaborations can refresh and deepen a brand's impact, combining rich narratives with interactive play. The introduction of LEGO Islands within Fortnite Creative is particularly groundbreaking. It empowers players to create games using LEGO assets, adhering to LEGO’s family-friendly guidelines. This not only enhances user engagement by allowing fans to contribute directly to the brand's universe but also sets a foundation for continual innovation within the UEFN framework. Despite early iterations of unofficial LEGO UGC games seeing limited success finding players, the future looks promising as these tools and their creative potential expand. The strategy employed by LEGO—leveraging Fortnite not just as a marketing channel but as a creative ecosystem—offers a template for other brands. This approach capitalizes on Fortnite’s dynamic capabilities to engage users more profoundly than traditional advertising avenues ever could. The ongoing development and enhancement of the UEFN tools promise to unlock even more opportunities for brands to innovate and truly resonate with a global audience. For brands contemplating a foray into gaming, the LEGO strategy within Fortnite provides compelling insights. It demonstrates the importance of integrating with a platform that aligns seamlessly with a brand's identity and audience expectations. Fortnite’s vast reach and highly interactive environment present a huge opportunity for brands to weave their narratives, broaden their demographic appeal, and create memorable experiences that go beyond passive viewership to active participation. As LEGO continues to refine its presence within Fortnite, spurred by the recent success of their Star Wars collaboration and Disney's backing hinting at more grandiose projects on the horizon, the pathway for brand integration in gaming is being redefined. Please reach out if you are interested in finding the best way to integrate your brand onto these platforms. #Fortnite #LEGO #BrandIntegration #DigitalInnovation #GamingIndustry #EpicGames #Disney

🛍 e-Commerce has landed on Roblox! There is a new massive e-commerce collab between Walmart X Roblox. They are testing the waters and this feature should be available to everyone within the coming months. This opens up a whole new world of possibilities bridging the digital and physical world together. Here I am below about to purchase the TAL Stainless Steel tumbler directly through Walmart - so cool! Can’t wait to integrate e-commerce directly into experiences with our partners. Please reach out if you would like to learn how your brand can leverage e-commerce in Roblox. Link to the article by Alexander Lee below for more info. https://lnkd.in/eZKzwuEF

Had a great convo with Eammonn Dignam from Fox News Media on all things metaverse. We talked through current state of UGC, e-commerce potential and more! https://lnkd.in/eqqSUb5t

Anime is a $31b Market with 600m Fans Worldwide - it’s a global sensation! You've probably noticed big names like McDonald's, Dolce & Gabbana, Bape, and GUCCI getting involved. Anime has become a powerhouse in its own right, influencing everything from fashion to entertainment. Anime, by no means a coincidence, is one of the most popular genres on Roblox and the largest game on the platform is based on popular anime themes. Millions of players interact with anime IP every single day. Why are these so popular? 💫 They take a beloved universe or idea and give players full immersion! 💪 They often lean into Power Progression and Constant Evolution: Many games center around grinding for power-ups, mastering abilities, collecting in-game items, keeping players coming back for more. 🚪 Roblox offers a low barrier to entry for players curious about anime. These games provide a familiar and social environment to experience anime tropes, combat styles, and storylines, potentially sparking a lifelong love for the genre. 👨🍳 We’ve been cooking something up at Atlas Creative.. watch this space! Sharing a great report from Fandom on the state of anime gaming in the comments too for those wanting to read more.