Athletech News

Orangetheory Fitness’s latest ad campaign takes a groundbreaking approach to fitness, focusing on inclusivity and redefining what it means to "get more from life." By celebrating individuals of all abilities and fitness levels, the brand showcases its commitment to creating a supportive, empowering community.

Planet Fitness CEO discusses the brand’s strategic plans, including its franchise expansion, recent price increases, and the impact of GLP-1 medications on the fitness industry. With a focus on maintaining affordability while driving growth, the company aims to adapt to changing consumer needs in a competitive market.

In October 2024, The Beachbody Company made a bold decision to ditch its MLM business model and implement layoffs as part of a strategic restructuring. This shift is a pivotal move as the company works to adapt to changing market demands and streamline its operations. What does this new direction mean for the brand's future in the fitness and wellness industry?

Orangetheory Fitness and Anytime Fitness are doubling down on purpose-driven branding, redefining how fitness can connect with communities. Through innovative campaigns and a commitment to inclusivity, these brands are demonstrating how purpose can power growth and engagement in the fitness world.

We’re highlighting the top 10 articles of 2024! Throughout the week, we’ll be sharing the most impactful and insightful pieces that have shaped the year in health, fitness, wellness, and more. Stay tuned as we reveal each article and dive into the latest trends, innovations, and expert perspectives. 🏆✨

Planet Fitness is making waves with its "Flexing for Good" campaign, focusing on community impact and charitable initiatives. The program highlights how fitness brands can go beyond workouts to foster positive change, promoting health, inclusivity, and giving back.

Cristiano Ronaldo is making his mark in the recovery tech space with AVA, a cutting-edge wellness brand aimed at optimizing health and performance. Known for his dedication to peak physical condition, Ronaldo’s venture underscores the growing importance of recovery in achieving top-level athletic performance. Curious about how AVA is revolutionizing recovery tech?

We’re closing out December with the top 6 articles of the week! Dive into the latest trends, insights, and innovations shaping the health, fitness, and wellness industry. Head to Athletech News for the full list, and don’t miss this week’s most-read article: https://bit.ly/4gf0tJB

Woodie Hillyard, CEO and co-founder of W, shares insights into W’s mission to transform the men’s personal care category. In this CEO Corner, he discusses how the brand leverages its affiliation with Jake Paul to drive awareness and what’s coming next as W aims to take the category by storm.

Xponential Fitness has announced the departure of President Sarah Luna, marking a significant leadership change for the company. As the fitness franchisor moves forward, the industry is closely observing how this shift may influence its future direction and growth.