What a week! We came, we saw, and we made our mark at Advertising Week New York. From data-driven discussions to exploring the secrets of success, and diving deep into the power of news in brand building, there was so much to take in. Here are some of the top highlights: We kicked off the week in style with our incredible Global CMO, Bria Bryant, who took home the prestigious Future is Female award presented by Advertising Week. A proud moment for us all! We stopped by ADWEEK House to network with industry peers and uncover some data and insights on the "brat" trend with ATTN:. Connected with our amazing partners, including Snap Inc.—and had some fun along the way! Learned the Secrets to Success with the remarkable #FutureisFemale award winners. These fierce, fearless women shared their stories of taking risks, staying curious, and owning every room they walk into. Truly inspiring journeys of career growth and empowerment. You can watch the full panel session here: https://lnkd.in/ejABgbZw We also heard from Mark Penn, CEO of Stagwell, alongside JPMorganChase Chief Media Officer Tracy-Ann (Goodwin) Lim and The New York Times DealBook's Andrew Ross Sorkin, as they discussed the importance of quality journalism and how brands can maintain safety and trust in today’s environment. Harnessing #data and #technology was a key theme this week, and we dove deep into how brands can simplify #strategies in today’s increasingly complex media landscape. It's all about making data work harder and smarter for impactful results. #AWNewYork #AssemblyGlobal #FindChangeGrow #FutureIsFemale #OmnichannelMedia #MediaExperiences
Assembly Global
Advertising Services
New York, NY 137,020 followers
We find the change that fuels growth.
About us
Assembly is Ad Age's 2022 Purpose-Led Agency of the Year! Assembly is made of the ingredients of the modern agency, bringing together data, talent, and technology to deliver a connected set of solutions for media + more to the best brands on the planet. We’re home to more than 1,700 of the industry’s top talent, who bring unmatched global omnichannel media expertise + data, technology, and business consulting capabilities that find change and fuel growth for brands worldwide. Assembly is a proud member of Stagwell, the challenger network built to transform marketing.
- Website
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https://www.assemblyglobal.com/
External link for Assembly Global
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Media, Marketing, Advertising, Research, and Analytics
Locations
Employees at Assembly Global
Updates
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This week, Bria Bryant, Global CMO of Assembly, received the “Future is Female” award presented by Advertising Week. The Future is Female Awards are the anchor of Advertising Week’s globally celebrated Future is Female Program recognizing outstanding, trailblazing women in our industry. Since joining Assembly in 2022, Bria has changed our approach to marketing, evolving how we do business and putting forward our mission to find the change that fuels growth. Beyond her professional efforts, Bria has and continues to contribute to the diversifying and changing the advertising industry and beyond. Join us in congratulating Bria! #AWNewYork #FutureIsFemale #FindChangeGrow #Marketing #Trailblazers Stagwell
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Looking for the secrets to success? Don’t miss out on this incredible opportunity to hear from inspiring leaders! Join our Global Chief Marketing Officer, Bria Bryant as she takes the stage at Advertising Week New York to share her journey and insights as part of the Future Is Female panel presented by Spotify. 📅 Thursday, October 10th 🕚 11:50am 📍 Marketplace Stage, Trailblazers Track Learn more here: https://lnkd.in/eJd3ktMu #Assemblyglobal #AWNewYork #FutureIsFemale #Leadership #Trailblazers
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Assembly Global reposted this
We’ve touched down at #AWNY! Check out this week's schedule ft. our friends at Anomaly, Assembly Global, Crispin, Doner, National Research Group, Movers+Shakers, SKDK, Targeted Victory and more: MONDAY, OCTOBER 7: 💡"Brand as 'Multiplier' – Why We Need to Rethink Brand vs Performance" | 9:30AM - 10AM @ Insights Stage | ft. Kate Price (PRophet) 🐣"Cracking the Recipe for the Right Brand Spokesperson" | 2:30 - 3PM @ Creativity Stage | ft. Franke Rodriguez (Anomaly) 👨💻 "Bridging The Gap: How Technology Can Solve Brand Safety and Suitability in News" | 2:50 - 3:20PM @ Tech Stage | ft. Alexis Williams (Stagwell) TUESDAY, OCTOBER 8: 🤳 "How to Go Viral (The Art and Science of Social Media Marketing)" | 12:50 - 1:20PM @ Insights Stage | ft. Evan Horowitz (Movers+Shakers) 🔧 "Pitching to Win vs. Solving the Problem" | 4:30PM @ Insights Stage | Ft. Ben Grossman (Doner) 📢 "5 THINGS YOU DON’T KNOW ABOUT THE FEMALE VOTER" | 4:35 - 4:55pm @ Meta | SEEHER panel ft. Robyn Freye and Alexis Williams WEDNESDAY, OCTOBER 9: ⏩ "Momentum for a Disruptor Agency" | 11:40AM - Noon @ Scale Up Lounge | ft. Jay Leveton 🔥 Fireside Chat with Ben Grossman | 2:15PM @ Brand Innovators x Amazon Web Services (AWS) 👫 "The Ultimate Power Duo: Media Optimization and Creative Innovation" | 5:45PM @ Celtra Office | ft. Kim Baskinger (Crispin) THURSDAY, OCTOBER 10: 💪 "The Power of Storytelling: An Inside Track to Political Ad-Making" | 11:30AM - Noon @ Media Stage | ft. Matt Gorman (Targeted Victory) & Doug Thornell (SKDK) 🤐 "Secrets to Success" | 11:50AM @ Marketplace Stage | ft. Bria Bryant (Assembly Global) 📰 "News as a Brand Builder: The Power of Quality Journalism" | 1:40PM @ Great Minds Stage | ft. Mark Penn Add each session to your calendar here: https://hubs.li/Q02SlLtz0 #AWNY Advertising Week New York
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🫨We are FINALIST at the Asia eCommerce Awards 2024! Another well-deserved recognition for our team! Great news just keeps on coming as our Singapore team shines once again with our client partner Lenovo as we are shortlisted in three categories this year! + Best eCommerce Campaign - B2C + Best Holiday/Seasonal Marketing eCommerce Campaign + Best Use of Shopper Marketing Having our work recognized by experienced marketers across the APAC truly fuels our passion. Keeping our fingers crossed and hoping we can celebrate our success on stage!🤞 Stay tuned for results at the end of the month! #AssemblyAPAC #Finalist #eCommerce #AsiaEcommerceAwards #FindChange #FuelGrowth
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Assembly MENA has earned an impressive 10 shortlists at this year's MENA Digital Awards! Now in its 10th year, the MENA Digital Awards (MDA) aims to promote digital innovation and media in the MENA region. It is the first awards show to honor the digital efforts of global agencies and global clients in the region. Congrats to our teams and to our clients, we're excited to see the results and we are so proud of the work nominated this year. You can see the shortlist nominations below or click on the link to learn more: https://lnkd.in/dr9aNGBJ #AssemblyMENA #GlobalAwards #Innovation #DigitalMedia #MediaStrategy Stagwell Brand Performance Network Stagwell
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Episode 6 of APolitical is, of course, "The Obligatory AI Episode." The use of AI in political advertising has elicited mixed reactions. Some argue that AI enhances targeting, allowing campaigns to deliver personalized messages to specific voter segments effectively. Other critics express concerns about misinformation and the ethical implications of using deepfakes and manipulative technologies. There are also worries about data privacy and the potential for AI to deepen political polarization by creating echo chambers that reinforce existing beliefs. Overall, the debate centers on balancing innovation with the need for ethical considerations and accountability in political discourse. In this episode, Tyler Goldberg and Alan Srochi explore specific cases of the use of AI in this political cycle and the consequences of it. Watch below and let us know your thoughts. You can head to our YouTube channel to see the full series: https://lnkd.in/gbuzbapW #FindChangeGrow #PoliticalAdvertising #PurposefulMedia #Elections2024 #MediaSpend Stagwell Stagwell Brand Performance Network
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Assembly's very own, Tyler Goldberg, Director of Political Strategy, joined FINTECH.TV for yesterday's opening bell to talk about the latest trends in political advertising and predictions we see for the rest of 2024 election cycle, including thoughts on the future of digital advertising, particularly how AI is set to drive growth in this sector. With over $12b expected to be spent in political ads this cycle, there is no doubt that this poses consequences to commercial advertising as well. Prices of ad space and consumer sentiment are some of the top two effects, says Tyler. However, the strategies of when, how, and where to spend this money has been shifting, especially due to the major political and social events with seen in the last few months. Hear more about and watch the full segment at the link: https://lnkd.in/gqC7aKKz Thank you Remy Blaire and the entire FINTECH.TV team for having us live from the floor of the NYSE. #PoliticalAdvertising #2024Elections #PurposeMedia #FindChangeGrow Stagwell Stagwell Brand Performance Network
How major political events are shifting ad strategies & AI's increased role in advertising with Tyler Goldberg, Director of Political Strategy, Assembly Global
fintech.tv
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We are beyond proud! Our Global CMO, Bria Bryant, has been shortlisted for the Advertising Week New York Future is Female award. This recognition comes as no surprise to us, as Bria’s dedication, leadership, and passion continue to inspire and drive change within our organization and beyond. And what a powerful way to kick off Advertising Week New York- Hope to see you there! https://lnkd.in/gsKkp2pd #FutureIsFemale #AWNewYork #AssemblyGlobal #ProudMoment Stagwell Stagwell Brand Performance Network Spotify
Discover the exceptional women selected as this year’s Advertising Week New York Future is Female shortlist, proudly brought to you in partnership with Spotify. These extraordinary women were handpicked for their dedication, impact and ability to embody the values of a Future is Female leader. Get ready to meet the shortlist! The winners will be announced at an invite-only ceremony on October 7, 2024, to kick off Advertising Week New York. https://lnkd.in/gsKkp2pd Meet The Shortlist: - Allie Weiller, North America Brand Partnerships Lead, Klarna - Allison Robl Stransky, Chief Marketing Officer, Samsung Electronics America - Anne Kavanagh, CEO, Ossa - Ariba Jahan, Head of Transformation, North America, Anomaly - Bria Bryant, Global Chief Marketing Officer, Assembly Global - Diana Bojaj, Media Officer, Carat - Dr. Dawn Wade, Managing Partner & Chief Strategy Officer, Nimbus Inc. - Erica Kraus, US Health Strategy Lead, RAPP - Isabel Solano Jiménez, VP, Fever Originals Fever - Jane Crisan, CEO, Rain the Growth Agency - Jean Freeman Principal + CEO, Zambezi