Episode 6 of APolitical is, of course, "The Obligatory AI Episode." The use of AI in political advertising has elicited mixed reactions. Some argue that AI enhances targeting, allowing campaigns to deliver personalized messages to specific voter segments effectively. Other critics express concerns about misinformation and the ethical implications of using deepfakes and manipulative technologies. There are also worries about data privacy and the potential for AI to deepen political polarization by creating echo chambers that reinforce existing beliefs. Overall, the debate centers on balancing innovation with the need for ethical considerations and accountability in political discourse. In this episode, Tyler Goldberg and Alan Srochi explore specific cases of the use of AI in this political cycle and the consequences of it. Watch below and let us know your thoughts. You can head to our YouTube channel to see the full series: https://lnkd.in/gbuzbapW #FindChangeGrow #PoliticalAdvertising #PurposefulMedia #Elections2024 #MediaSpend Stagwell Stagwell Brand Performance Network
Assembly Global
Advertising Services
New York, NY 135,871 followers
We find the change that fuels growth.
About us
Assembly is Ad Age's 2022 Purpose-Led Agency of the Year! Assembly is made of the ingredients of the modern agency, bringing together data, talent, and technology to deliver a connected set of solutions for media + more to the best brands on the planet. We’re home to more than 1,700 of the industry’s top talent, who bring unmatched global omnichannel media expertise + data, technology, and business consulting capabilities that find change and fuel growth for brands worldwide. Assembly is a proud member of Stagwell, the challenger network built to transform marketing.
- Website
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https://www.assemblyglobal.com/
External link for Assembly Global
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Media, Marketing, Advertising, Research, and Analytics
Locations
Employees at Assembly Global
Updates
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Assembly's very own, Tyler Goldberg, Director of Political Strategy, joined FINTECH.TV for yesterday's opening bell to talk about the latest trends in political advertising and predictions we see for the rest of 2024 election cycle, including thoughts on the future of digital advertising, particularly how AI is set to drive growth in this sector. With over $12b expected to be spent in political ads this cycle, there is no doubt that this poses consequences to commercial advertising as well. Prices of ad space and consumer sentiment are some of the top two effects, says Tyler. However, the strategies of when, how, and where to spend this money has been shifting, especially due to the major political and social events with seen in the last few months. Hear more about and watch the full segment at the link: https://lnkd.in/gqC7aKKz Thank you Remy Blaire and the entire FINTECH.TV team for having us live from the floor of the NYSE. #PoliticalAdvertising #2024Elections #PurposeMedia #FindChangeGrow Stagwell Stagwell Brand Performance Network
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We are beyond proud! Our Global CMO, Bria Bryant, has been shortlisted for the Advertising Week New York Future is Female award. This recognition comes as no surprise to us, as Bria’s dedication, leadership, and passion continue to inspire and drive change within our organization and beyond. And what a powerful way to kick off Advertising Week New York- Hope to see you there! https://lnkd.in/gsKkp2pd #FutureIsFemale #AWNewYork #AssemblyGlobal #ProudMoment Stagwell Stagwell Brand Performance Network Spotify
Discover the exceptional women selected as this year’s Advertising Week New York Future is Female shortlist, proudly brought to you in partnership with Spotify. These extraordinary women were handpicked for their dedication, impact and ability to embody the values of a Future is Female leader. Get ready to meet the shortlist! The winners will be announced at an invite-only ceremony on October 7, 2024, to kick off Advertising Week New York. https://lnkd.in/gsKkp2pd Meet The Shortlist: - Allie Weiller, North America Brand Partnerships Lead, Klarna - Allison Robl Stransky, Chief Marketing Officer, Samsung Electronics America - Anne Kavanagh, CEO, Ossa - Ariba Jahan, Head of Transformation, North America, Anomaly - Bria Bryant, Global Chief Marketing Officer, Assembly Global - Diana Bojaj, Media Officer, Carat - Dr. Dawn Wade, Managing Partner & Chief Strategy Officer, Nimbus Inc. - Erica Kraus, US Health Strategy Lead, RAPP - Isabel Solano Jiménez, VP, Fever Originals Fever - Jane Crisan, CEO, Rain the Growth Agency - Jean Freeman Principal + CEO, Zambezi
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🎉 The Award celebrations keep on coming as our Hong Kong team earns another Finalist title for Excellence in eCommerce Marketing alongside our fantastic client partner, American Eagle Outfitters Inc.! Another exceptional showcase of our strategic prowess in bringing true brand and performance integration. Winners will be announced next month, and we can’t wait for the reveal! A big shoutout to our incredible team—Andy Lam, Steven Ng, Ally W., Walter Chow, and Anna B.! 🙌 #AssemblyAPAC #Finalist #MarketingExcellenceAwards #eCommerce #FingersCrossed #FindChange #FuelGrowth
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Assembly Earns a Finalist Title at the Marketing Technology Awards 2024 Let's celebrate our brilliant Data Consultancy team and their mastery and use of STAGE! Having our tech and strategic prowess in data consultancy recognised on the regional stage is a testament to the cutting-edge work that the team in APAC is doing. We especially want to extend our thanks to our client partner, Christie's, for entrusting us with the opportunity to transform their data strategy through the use of STAGE. A huge congrats to our amazing APAC Data Consultancy Team and client team for their hard work and dedication! Winners will be announced on Nov 28 so stay tuned! Fingers crossed! 🤞 #AssemblyAPAC #finalist #MarketechAPAC #MarketingTechnologyAwards #DataInnovation #STAGE #Technology #FindChange #FuelGrowth
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Assembly MENA is proud to share its latest case study with Emaar and Meta following a successful partnership in generating global awareness and excitement for EMAAR's inaugural New Year's Eve event at Burj Park. Through a strategic, multi-phase approach powered by Meta's ad solutions, Assembly executed a full-funnel campaign that delivered impressive results: 🎯 16-point lift in ad recall 💡 7.7-point increase in brand awareness 🗣️ 3X growth in conversions 💳 5X surge in ticket sales This campaign not only heightened awareness but also significantly enhanced live event viewership. Click to read more on the case study: https://lnkd.in/djSVcwvK #MarketingExcellence #EventSuccess #Collaboration #AssemblyMENA #EMAAR #Meta #FindChangeGrow Stagwell Brand Performance Network
Emaar
facebook.com
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Assembly Global reposted this
Double the excitement! 🎉 We are thrilled to share that we've been shortlisted for not just one, but TWO prestigious awards – 🏆Campaign Ad Net Zero Awards - Best Practice in Sustainability Award- Agency 🏆 Microsoft Advertising Partner Awards - Performance Partner of the Year Huge thanks to our incredible team. Fingers crossed for the winner announcements! 🤞 #Assembly #AssemblyEurope #FindChangeGrow
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We’re excited to announce the launch of a new Media Division in Poland as we continue to expand our operations in the region. This move will continue to strengthen Assembly’s integrated media and digital commerce services across Central and Eastern Europe, meeting the growing demand for connected omni experiences that drive brand performance. As part of this announcement, we’re proud to promote Natalia Plawgo to Managing Partner, following her successful tenure as CEE Media Manager. Alongside Europe CEO Matt Adams, she will enhance our media capabilities through local expertise, global scale, and cutting-edge AI technologies. Read more about below: https://lnkd.in/daP5Sm_a #AssemblyMedia #Growth #Innovation #Leadership #FindChangeGrow Stagwell Stagwell Brand Performance Network Assembly Europe
ASSEMBLY LAUNCHES MEDIA DIVISION IN POLAND, EXPANDING REGIONAL CAPABILITIES
prnewswire.co.uk
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🏆 We Did It!! Assembly Singapore Team Wins Big at the Marketing Excellence Awards 2024! What an incredible night last Friday! Our Singapore team won two prestigious titles at the Marketing Excellence Awards 2024: GOLD 🏆 Excellence in eCommerce Marketing | Lenovo BRONZE 🏆 Excellence in Integrated Marketing | Marina Bay Sands This is another fantastic showcase of the strategic excellence, teamwork, and dedication of Team Singapore! A huge round of applause for the hard work that led us to this victory! And of course, a HUGE thank you to our client partners for their trust and collaboration! We’ve launched some amazing campaigns together that have definitely made a strong impression! 👏🏻👏🏻👏🏻 #AssemblyAPAC #MarketingExcellenceAwards #Winner #MarketingAgency #MarketingInteractive #FindChangeGrow
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IPX24 Event: Let’s Collaborate! We had an amazing time yesterday at IPX24 China, hosted by impact.com in Shenzhen! It was wonderful to connect with so many brands and industry leaders and explore different strategies and solutions for brands looking to grow and succeed internationally. The energy was contagious, and the insights were invaluable! A huge shoutout to our Affiliate Marketing Director Jessica Hu, for leading an amazing panel discussion around the importance of agency partnership in the world affiliate marketing! Thanks Impact.com! Interested to know how we can support your journey to global success? Just drop us a message! #AssemblyAPAC #IPX24 #Affiliatemarketing #Collaboration #BrandGrowth #China