Advertising Specialty Institute

Incentive Research Foundation Suggests Positive Gifting Outlook for 2025: The IRF’s 2025 outlook report notes decreased spending in 2024, but projects increased budgets for non-cash rewards, including merchandise, in 2025. https://lnkd.in/ehR25N_r

Don’t miss ASI Show Fort Worth 2025 from March 29-31! With a fresh format and countless opportunities to connect, here’s why you need to be there: 1️⃣ Discover innovative products to WOW your customers 2️⃣ Enjoy FREE perks like hotel reimbursements & social events 3️⃣ Connect with suppliers who will help grow your business 4️⃣ Deep dive into industry insights with vendors 5️⃣ Stay ahead with Q2 product launches and trends 🎟️ Register today and join us in Texas!🤠 🔗 https://lnkd.in/ecW8xZmT #ASIFortWorth2025 #PromoProducts #NetworkingOpportunities

In Memory of Fred Albrecht We’re deeply saddened to hear of the passing of Fred Albrecht, a visionary leader and co-CEO of Proforma Albrecht & Co. (asi/116308) Fred’s dedication, innovative spirit, and genuine care for his team and the industry left an indelible mark on all who knew him. His legacy will continue to inspire. Our thoughts are with his family, friends, and colleagues during this difficult time. https://lnkd.in/eR_-tzDQ

Case Study: How Promo Products Help a School District Printer Thrive ✏️ Promo has become a six-figure source of revenue for Deer Valley Unified School District’s Print Services operation. Discover how a school district printer used promotional products to thrive, fostering stronger community ties and driving growth. This inspiring case study shows how branded merchandise can make a significant impact, even in unexpected industries. Read the full story here: https://lnkd.in/eaigjrbQ

Promo Industry Achieves Record Sales in 2024 Despite Challenges -Suppliers and distributors leaned on creative solutions and tech advancements to navigate obstacles and drive success. -What’s Next? This milestone highlights the industry's potential for greater innovation and expansion in 2025. ⤵️ Full report: https://lnkd.in/e_AUww2X

The promo industry lost a great one yesterday morning. I met Fred Albrecht and life and business partner Suzette Albrecht probably 20 years ago, and had the honor of sitting with them at the Proforma head table nearly every one of those years. They were the No. 1 Proforma owners every one of those years. I remember them busting through 10 million dollars in sales, 20 million, 30 million and 40 million. They missed $50 million by just a hair the past couple of years. Fred was diagnosed about a year ago with a health issue that wasn’t one you fight back from - and Fred, in business and life, was a fighter. And equally humble, smart, caring. In July, we at Advertising Specialty Institute honored Fred and Suzette with our lifetime achievement award. I’m so glad he was able to celebrate that incredible accomplishment and recognition. Proforma Albrecht won many other accolades - best places to work, fastest growing - and Fred even served as mayor of his Ohio town to give back. We shared a special Midwesterner connection. I loved Fred. And you would’ve, too, if you had met him. My heart goes out to Suzette and his entire personal and professional family. Learn more about him here: https://lnkd.in/ecW3kfX8

2025 is here, and we’re kicking off strong with Timothy Andrews’ annual video celebrating our 2024 milestones, including sustainability efforts, global growth, record-breaking sales, and groundbreaking partnerships! 📽️ Check it out: https://lnkd.in/eTgrZtjU #PromotionalProducts #Innovation #StrongerTogether #ASI

Two Counselor Top 40 distributors are teaming up in a new partnership that will see Hit Promotional Products (asi/61125) produce hard goods under the brand name of apparel supplier Cutter & Buck (asi/47965). https://lnkd.in/eeHcbVXZ #PromotionalProducts #IndustryNews #CutterAndBuck #HitPromo

Excited to share my latest column in the Global Executive Network (GXN) newsletter. Dive into the transformative trends shaping the promo industry as we head deeper into 2025. From global expansions to sustainability initiatives, it’s clear we’re in for an exciting year. #PromoIndustry #GlobalExpansion #Sustainability #Innovation #2025Outlook #ASI #PromoProducts https://lnkd.in/eN-F3ZBk

CBP, U.S. Customs and Border Protection, Aims To Close Duty-Free Loophole for Certain ‘Low-Value’ Imports Promo supply chain experts don’t anticipate major industry impacts but noted small-batch/custom product import orders could potentially be affected. https://lnkd.in/e4nmyMX9