Apple Search Ads Optimization (SAO)

We at Apple Search Ads Optimization (SAO) are excited to be sponsoring App Promotion Summit NYC 2024 on June 27 at 360 Madison Avenue. Feel free to say hi to me, if you are attending the event. Don't be taken aback by my mustache, I'm friendly. If you are an app developer in New York looking to scale Apple Search Ads, feel free to pick my brain with a free consultation.  I'll be in NYC for a week. #APSNYC #appgrowth #applesearchads

Apple Search Ads API version 4.11 has been released. Notable changes include: - The field suggestedBidAmount replaces bidMin and bidMax fields in the Keyword Bid recommendations. - You can now create and update budget orders through the API The Apple Search Ads Optimization (SAO) platform users will be able to access the suggestedBidAmount field in the optimizer settings in a few days. #applesearchads #appgrowth

🚀 Announcing partnership between RevenueCat and Apple Search Ads Optimization (SAO) enabling all Revenuecat users to optimize, automate, and scale their Apple Search Ads channel. Here's what you get: - Apple Search Ads ROAS and revenue cohort metrics at keyword, ad group, and campaign level - Optimize and automate keyword bids with advanced Apple Search Ads-specific AI - New keyword suggestions - Apple search ads Impression Share reporting - Inbuilt advanced ASO tool and many other features. Learn more: https://lnkd.in/gt7Tp-JW Reach out to Truman S., David Barnard, and Hendrik Haandrikman, if you are interested in learning how Revenuecat can ease the pain of subscription management for your apps. #appgrowth #applesearchads #aso #revenuecat

🚀 Announcing Keyword Research and Ranks - as part of our free ASO tools for iOS app developers, growth teams, and agencies. No sign up needed. - Find keyword rankings and suggestions for a keyword in all Apple Search Ads eligible countries. - Explore millions of keywords to build your keyword list that you can download at the end of the session. - Optionally, add an app to find out organic keyword ranking during this keyword research process. https://lnkd.in/g2Zj_wPs Feel free to bookmark the page and share it with your network. #appgrowth #appstoreoptimization #applesearchads #aso

🚀 Announcing Free ASO Tools for iOS app developers, growth teams, and agencies, starting with advanced App Store Top Charts that are easy to use. No sign up needed. - Explore the top 200 free, grossing, and paid apps in all categories and in all Apple Search Ads eligible countries. - View the last 30-day history for top chart ranking for an app. - Search for an app's ranking in all top charts. https://lnkd.in/g8uBigbY Feel free to bookmark the page and share it with your network. #appgrowth #appstoreoptimization #applesearchads #aso

💡 Quick Tip! If you run Apple Search Ads for your app, you need to make sure you’re measuring LTV segmented by ad campaign so you’re not losing money on every customer you acquire. If you use RevenueCat, we’ve got you covered! Charlie Chapman has the details 👇

Finally, the Apple Search Ads ad group setting 'CPA Goal' has now become 'CPA Cap' The earlier term 'CPA Goal' gave some app advertisers the false impression that Apple's algorithm may work behind the scenes to get them a preferred CPA without sacrificing results, especially if those advertisers had come from the world of Meta and Google campaigns. The 'CPA Cap' (previously 'CPA Goal') is a throttling mechanism. This is how it works: let's say an ASA ad group contains 50 keywords, and 5 of those keywords are less relevant and perform poorly compared to the others in a given week. In that case, the 'CPA Cap' can limit the entire ad group by reducing the max CPT for all of the keywords in that ad group. Given the dynamic nature of keyword bid auctions, the 'CPA Cap' can be detrimental to performance marketing campaigns, especially when an advertiser can monitor keyword performance either manually or with the help of an automated optimization ASA tool such as ours. You can learn more about this 'CPA Cap' setting change in Apple Search Ads UI here - https://lnkd.in/gzRQu-_G #applesearchads #appgrowth #mobilemarketing

Apple Search Ads now has an Ad Repository. Here's what to know. Summary: Under the European Digital Services Act, Apple released an Ad Repository for Apple Search Ads in August 2023, along with some interesting metrics such as active users in EU countries. App developers and agencies can utilize this repository to research competitors and develop strategies for Apple Search Ads campaigns. https://lnkd.in/eNsn3C48 #applesearchads #appstoreoptimization #appmarketing #appgrowth