We at Apple Search Ads Optimization (SAO) are excited to be sponsoring App Promotion Summit NYC 2024 on June 27 at 360 Madison Avenue. Feel free to say hi to me, if you are attending the event. Don't be taken aback by my mustache, I'm friendly. If you are an app developer in New York looking to scale Apple Search Ads, feel free to pick my brain with a free consultation. I'll be in NYC for a week. #APSNYC #appgrowth #applesearchads
Apple Search Ads Optimization (SAO)
Information Services
San Francisco, California 98 followers
SAO, an Apple Search Ads Optimization service platform powered by AI. Scale Revenue. Save Money. Save Time.
About us
SAO, an Apple Search Ads Optimization service platform powered by AI. Scale Revenue. Save Money. Save Time. Search ads optimization AI optimizes and automates your keyword bid management so you can scale your revenue, reduce cost per acquisition, and minimize wasted ad spend for your Apple Search Ads campaigns.
- Website
-
https://searchadsoptimization.com/
External link for Apple Search Ads Optimization (SAO)
- Industry
- Information Services
- Company size
- 2-10 employees
- Headquarters
- San Francisco, California
- Type
- Privately Held
- Specialties
- Apple Search Ads, App Growth, App Marketing, and Mobile Growth
Locations
-
Primary
San Francisco, California 95002, US
Updates
-
Apple Search Ads API version 4.11 has been released. Notable changes include: - The field suggestedBidAmount replaces bidMin and bidMax fields in the Keyword Bid recommendations. - You can now create and update budget orders through the API The Apple Search Ads Optimization (SAO) platform users will be able to access the suggestedBidAmount field in the optimizer settings in a few days. #applesearchads #appgrowth
-
🚀 Announcing partnership between RevenueCat and Apple Search Ads Optimization (SAO) enabling all Revenuecat users to optimize, automate, and scale their Apple Search Ads channel. Here's what you get: - Apple Search Ads ROAS and revenue cohort metrics at keyword, ad group, and campaign level - Optimize and automate keyword bids with advanced Apple Search Ads-specific AI - New keyword suggestions - Apple search ads Impression Share reporting - Inbuilt advanced ASO tool and many other features. Learn more: https://lnkd.in/gt7Tp-JW Reach out to Truman S., David Barnard, and Hendrik Haandrikman, if you are interested in learning how Revenuecat can ease the pain of subscription management for your apps. #appgrowth #applesearchads #aso #revenuecat
-
🚀 Announcing Keyword Research and Ranks - as part of our free ASO tools for iOS app developers, growth teams, and agencies. No sign up needed. - Find keyword rankings and suggestions for a keyword in all Apple Search Ads eligible countries. - Explore millions of keywords to build your keyword list that you can download at the end of the session. - Optionally, add an app to find out organic keyword ranking during this keyword research process. https://lnkd.in/g2Zj_wPs Feel free to bookmark the page and share it with your network. #appgrowth #appstoreoptimization #applesearchads #aso
Free ASO Tools - App Store Keyword Research and Ranks | SAO
searchadsoptimization.com
-
🚀 Announcing Free ASO Tools for iOS app developers, growth teams, and agencies, starting with advanced App Store Top Charts that are easy to use. No sign up needed. - Explore the top 200 free, grossing, and paid apps in all categories and in all Apple Search Ads eligible countries. - View the last 30-day history for top chart ranking for an app. - Search for an app's ranking in all top charts. https://lnkd.in/g8uBigbY Feel free to bookmark the page and share it with your network. #appgrowth #appstoreoptimization #applesearchads #aso
Free ASO Tools - App Store Top Charts Apps & Games | SAO
searchadsoptimization.com
-
Apple Search Ads is coming to Brazil and more Latin American markets. You’ll soon have the opportunity to promote your app in one of the largest markets in the world, Brazil, plus Bolivia, Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Panamá, and Paraguay. #applesearchads #appmarketing
-
Insightful post - Revenuecat has been a great alternative to paying an MMP for Apple Search Ads results. If I'm not wrong, ASA attribution is now available for all revenuecat users. It just requires two lines of code in the SDK and a 5-minute process of setting up integration between Apple Search Ads <-> Reveneuecat. Here's the guide - https://lnkd.in/gMd8_W_n In light of this spirit, we have also made our Apple Search Ads optimization (SAO) free plan available for a limited time to eligible app developers with revenuecat integration where you can ASA keyword-level ROAS/LTV insights. - https://lnkd.in/gZrVjybv
💡 Quick Tip! If you run Apple Search Ads for your app, you need to make sure you’re measuring LTV segmented by ad campaign so you’re not losing money on every customer you acquire. If you use RevenueCat, we’ve got you covered! Charlie Chapman has the details 👇
-
Here's a practical helpful resource for anyone using Apple Search Ads Basic. Whether to use Apple Search Ads (ASA) Basic vs. Advanced is an age-old debate where experienced ASA marketers know that Advanced is the winner, but many indie developers and marketers don't. We've decided to settle this argument by giving an in-depth overview of ASA Basic and what you can do instead. You can find our in-depth analysis and differences between ASA Basic vs. Advanced here - https://lnkd.in/gGK5Qiyj Feel free to share this information. #applesearchads #appgrowth #mobilemarketing
Apple Search Ads Basic vs. Advanced. And why you should (almost) never use Basic.
searchadsoptimization.com
-
Finally, the Apple Search Ads ad group setting 'CPA Goal' has now become 'CPA Cap' The earlier term 'CPA Goal' gave some app advertisers the false impression that Apple's algorithm may work behind the scenes to get them a preferred CPA without sacrificing results, especially if those advertisers had come from the world of Meta and Google campaigns. The 'CPA Cap' (previously 'CPA Goal') is a throttling mechanism. This is how it works: let's say an ASA ad group contains 50 keywords, and 5 of those keywords are less relevant and perform poorly compared to the others in a given week. In that case, the 'CPA Cap' can limit the entire ad group by reducing the max CPT for all of the keywords in that ad group. Given the dynamic nature of keyword bid auctions, the 'CPA Cap' can be detrimental to performance marketing campaigns, especially when an advertiser can monitor keyword performance either manually or with the help of an automated optimization ASA tool such as ours. You can learn more about this 'CPA Cap' setting change in Apple Search Ads UI here - https://lnkd.in/gzRQu-_G #applesearchads #appgrowth #mobilemarketing
Finally, the Apple Search Ads ad group setting CPA Goal has now become CPA Cap.
searchadsoptimization.com