Aperiam

We are thrilled to announce our participation in the recent $25M funding round for Scope3! Scope3 is at the forefront of driving sustainability in digital media by decarbonizing the advertising and media supply chain. Now, they are expanding their groundbreaking solutions to tackle the environmental impact of the fast-growing AI industry. With AI adoption booming, it’s critical to ensure that innovation aligns with sustainability — and Scope3 is uniquely positioned to lead the way. At Aperiam, we are proud to partner with such a visionary company that’s transforming how industries reduce their carbon footprints while continuing to innovate. The intersection of AI and sustainability will define the future, and Scope3’s work ensures it is a future we can all be proud of. Congratulations to Brian O'Kelley’Kelley and the entire Scope3 team! We’re excited to support your journey in building a more sustainable digital ecosystem.

Congrats to our portfolio company Adelaide on this huge partnership announcement with The Trade Desk! Adelaide's AU is the FIRST attention metric available in TTD for pre-bid targeting across display, online video and CTV. Read more below. https://lnkd.in/eKRQaeiz

Exciting news from our portfolio company Kevel! Orange Apron Media by The Home Depot's in-house retail media offering is being powered by Kevel's APIs. Find out why more and more retailers are choosing to build on Kevel below.

We’re thrilled to be part of "Strangers No More," hosted by Unplugged Collective and EX.CO during Advertising Week in NYC! Join us on October 9th for an unforgettable evening of connections and entertainment, featuring incredible experiences from our fellow hosts: Seedtag - Kick off the night at The Newsstand Sigma Software Group – Get ready for some epic karaoke Cognitiv - Unlock your future with Data Divination in The Data Den AppLovin - Place your bets at The Applovin Casino LOST iN & Aperiam – Enjoy interactive moments, community vibes, and fun in The Park Telly TV – Don’t miss your chance to win a Telly Golden Ticket and skip the waitlist for a brand-new TV! 🗓️ Date: October 9th, 2024 📍 Location: The Stranger NYC, 311 W 57th St, New York, NY 10019 🔗 Learn More & Sign Up: https://lnkd.in/gAnEfmpr #StrangersNoMore #AdvertisingWeekNYC

🎉 Return to the Golden Era of Madison Ave 🎉 MadTech, Aperiam, and Marketecture Media are ready. Are you? After countless hours of preparation and with nearly a thousand people wanting to attend, we are thrilled to bring you what promises to be the best event of 2024. A heartfelt thank you to our 13 incredible sponsors, dedicated planning teams, the Virgin Hotel staff, and everyone else who made this possible. ✨ VIP Sponsor: 🌟 Basis Technologies 🌟 ✨ Platinum Sponsors: 🌟 Magnite – Cocktail Sponsor 🌟 LiveIntent, Inc. – Entertainment Sponsor 🌟 TransUnion – Blowout Bar Sponsor 🌟 Inmobi – Blowout Bar Sponsor 🌟 Zeta Global – Blowout Bar Sponsor 🌟 Fluency - Advertising Automation Platform – DJ Sponsor 🌟 AdRoll, a division of NextRoll – Hors D’oeuvre Sponsor ✨ Premier Sponsors: ⭐ HUMAN ⭐ Comscore, Inc. ⭐ FanServ ⭐ BidSwitch ⭐ Protected by Mediaocean Check your inbox/spam folders for the official invite and RSVP link. Search for “Return to the Golden Era of Madison Ave” #MadisonAveReturns #AdTechGod #GoldenEraEvent

Excited for Aperiam partners Bell Media, Index Exchange and Sparrow Advisers session during Advertising Week! Session: The Canadian Test Kitchen: Canada as a Global Marketing Innovation Hub Time: October 9th, 2024, 5:10 PM Location: Advertising Week New York - Marketplace Stage Learn how Canada is emerging as the ideal testing ground for global advertisers looking to innovate and scale with confidence. With its stable, diverse, and measurement-friendly market, Canada offers brands a low-risk, high-reward environment to experiment with new media strategies before rolling them out globally. In this fireside chat, Sean Cohan, Andrew Casale and Ana Milicevic will explore how Canada’s unique position helps brands meet the growing expectations of modern consumers while optimizing media spend and reducing risk. Join the conversation to see why leading global brands are turning to Canada to drive media innovation and unlock new possibilities!

Congratulations to our incredible portfolio companies for their well-deserved nominations at the AdExchanger Awards! Your innovation and dedication to excellence in the advertising ecosystem continue to set new standards. We're proud to support such visionary teams driving the future of media and marketing. Best of luck to all the nominees! - Cracking the CTV Code: How IRIS.TV and PMG Transformed CTV Advertising for CKE Restaurants - AI for Offline Sales - Chalice Custom Algorithms and The Hershey Company - WMG Canada Tops the Charts Through Innovation with Media/Data Curation with Audigent - First-to-Market Research Showcases the Power of Attention on Bottom-Line Sales For Diageo with Adelaide - Rembrand Blends AI and AR to Create Unskippable Media Format For Brand Advertising - iFood Boosts Ad Revenue 20x with Kevel Retail Media Cloud™ - A multi-ID graph. One channel, multiple IDs, for the 3PC apocalypse that already happened in the EU with Roqad - ID5.io, The Alternative ID That Could - SWYM.ai – Algorithmic Media Supply Curation & Bid Decisioning - AU: A Revolutionary Attention-Based Approach to Media Quality Measurement Adelaide - Brands Optimize Ad Spend and Maximize Revenue with Modern Day MMM from Prescient AI

We're excited to announce our latest investment in Adelaide Metrics! This round, in partnership with GOAL Ventures, Nishat Mehta, and previous investors BlueTree and Human Ventures, will fuel Adelaide's mission to advance attention-based media quality measurement. Adelaide is revolutionizing how media quality is measured and valued, with its AU metric now trusted by nearly half of the Fortune 50. The new capital will enhance product capabilities and support global team growth, ensuring Adelaide continues to drive transparency and innovation in the media ecosystem. We're proud to back Adelaide as they lead the charge in creating a healthier media market for advertisers and publishers alike. Here's to a future where every ad dollar works harder and smarter. Link to news below.

Thanks to Basis Technologies, the first VIP sponsor for Marketecture Media x MadTech x Aperiam's NYC event in October! We're thrilled to have their support and look forward to an incredible event together. Stay tuned for more updates as we get closer to the event.

🚀 It’s been an incredible week at Aperiam! We are thrilled to announce two strategic acquisitions of our portfolio companies: 🌟 POSSIBLE has been acquired by Hyve Group, after establishing itself as a must-attend industry tentpole event for marketers and technology providers. 🌟 Memorable AI has been acquired by Reddit, Inc., as Reddit looks to build next-gen AI capabilities into its ads platform. Both POSSIBLE and MemorableAI were founded just a few short years ago, and their achievements are a testament to the hard work, dedication, and visionary leadership of their teams. Congratulations to everyone involved! We are beyond excited to see what the future holds for these companies and are proud to have been part of their journey.