Andrew Mackenzie and Scott Carter became fast friends while attending the University of North Carolina in Chapel Hill, as temporarily landlocked surfers. Today, they’re both making big impacts in their careers. Mackenzie is a renowned surf filmmaker, while Carter is a senior leader at Atlantic Packaging, the parent company of A New Earth Project. Both remain diehard surfers committed to helping preserve our natural spaces. When Mackenzie began production on his latest film, Trilogy: New Wave, featuring Seth Moniz, Ethan Ewing, and Griffin Colapinto, Carter was eager to get involved. Together, they brainstormed and developed a 4-part behind-the-scenes (BTS) series offering viewers a rare glimpse into the filmmaking process, while spotlighting critical environmental issues affecting some of the world’s most iconic surf spots. At A New Earth Project, we’re proud to be part of this groundbreaking series. Both Scott and A New Earth Project founder Wes Carter are featured, sharing insights into the vital role surfers play in raising awareness of topics like risky offshore oil extraction in Peru, coral reef damage in Tahiti, the plastic pollution problem Indonesia, and the devastating impact of rare-earth mineral mining in South Africa. We believe surfers have a unique and outsized role as stewards of the ocean, and we invite you to join us in protecting these precious ecosystems. Go catch Trilogy: New Wave at https://lnkd.in/ekRZjsYF, and follow our BTS series on FUEL TV, FUEL TV +, and The Surf Network. Episode 1: Peru, Sep 19 Episode 2: Tahiti, Sep 26 Episode 3: Indonesia, Oct 3 Episode 4: South Africa, Oct 10 #WeDoThisTogether Aether Films
A New Earth Project
Packaging and Containers Manufacturing
Laguna Beach, California 3,928 followers
Our Mission is to rid the world's oceans, lakes, and rivers of plastic pollution.
About us
We are Packaging Solutions for a Healthy Planet. With the mission of ridding the world’s oceans, lakes, and rivers of plastic pollution, A New Earth Project is a strategic collaboration between the global surfing and outdoor enthusiast communities and the global packaging supply chain. Led by Atlantic Packaging president Wes Carter and a team of dedicated professionals across packaging, media, ocean advocacy and brand development, A New Earth project will launch its first content series “Journey to a New Earth” in Spring 2022, telling the story of how the initiative was conceived and its plans for the future. A New Earth Project’s go-to-market plan will assemble a catalog of packaging products from leading suppliers around the world under the heading of “New Earth Approved” – fiber-based, curbside recyclable packaging solutions for a healthy planet. To join the movement, visit www.anewearthproject.com.
- Website
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http://www.anewearthproject.com
External link for A New Earth Project
- Industry
- Packaging and Containers Manufacturing
- Company size
- 2-10 employees
- Headquarters
- Laguna Beach, California
- Type
- Privately Held
- Founded
- 2021
- Specialties
- Sustainability, Surfing, Filmmaking, Environment, Oceans, Photography, Sustainable Packaging, and Recycling
Locations
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Primary
1516 S Coast Hwy
Laguna Beach, California 92651, US
Employees at A New Earth Project
Updates
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As the sustainability initiative of Atlantic Packaging, we're so proud to help drive innovative packaging solutions that meet the needs of our customers. Shop our catalog for ideas on how you can make the switch to more sustainable packaging: https://lnkd.in/g8SC5q3U
From replacing single-use plastic packaging with fiber-based solutions, to optimizing stretch film application, creating closed-loop systems, and bringing new sustainable materials to market, we are driving innovation in sustainability through A New Earth Project, the sustainability initiative of Atlantic Packaging. As the first packaging company in North America to set a net-zero science-based target through the Science Based Targets initiative (SBTi) and achieve an A score from the Carbon Disclosure Project (CDP), Atlantic demonstrates its dedication to climate action. We believe in sustainable business practices internally and externally. Partner with Atlantic, and let's show the world how this can be done! Learn more about sustainable packaging and our efforts in circularity: https://lnkd.in/e4fv8YBU #WeDoThisTogether #CurbsideRecyclable #SustainablePackaging #PackagingInnovation #Sustainability #Technology #Design Fishbone Sustainable Carriers Cruz Foam Ranpak FibreStrap Mushroom® Packaging
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As the sustainability initiative of Atlantic Packaging, we're so proud to help drive innovative packaging solutions that meet the needs of our customers. Shop our catalog for ideas on how you can make the switch to more sustainable packaging: https://lnkd.in/g8SC5q3U
From replacing single-use plastic packaging with fiber-based solutions, to optimizing stretch film application, creating closed-loop systems, and bringing new sustainable materials to market, we are driving innovation in sustainability through A New Earth Project, the sustainability initiative of Atlantic Packaging. As the first packaging company in North America to set a net-zero science-based target through the Science Based Targets initiative (SBTi) and achieve an A score from the Carbon Disclosure Project (CDP), Atlantic demonstrates its dedication to climate action. We believe in sustainable business practices internally and externally. Partner with Atlantic, and let's show the world how this can be done! Learn more about sustainable packaging and our efforts in circularity: https://lnkd.in/e4fv8YBU #WeDoThisTogether #CurbsideRecyclable #SustainablePackaging #PackagingInnovation #Sustainability #Technology #Design Fishbone Sustainable Carriers Cruz Foam Ranpak FibreStrap Mushroom® Packaging
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We hope to see you at See Change Sessions in Burlington, VT this month! Atlantic Packaging is sponsoring the Packaging Track at this year's flagship event and our very own Wes Carter and Caroline DeLoach will be featured experts in the track. See all details in the post below.
We're so excited to have Atlantic Packaging President, Wes Carter, and Caroline DeLoach, our Sustainability Director, as Industry Driver experts in the Packaging Track at See Change Sessions on September 18 & 19, 2024, in Burlington, VT. Alongside topic advisor and designer Brandi Parker and a diverse range of experts in the field, they'll dive deep into the future of sustainable packaging and innovative solutions. Don't miss this opportunity to hear from top minds in the field! For more info, check out the event details here: https://lnkd.in/eUSu8f5b Don Meek Megan Criss #Sustainability #PackagingInnovation #SustainablePackaging #SeeChangeSessions #AtlanticPackaging #SustainableFuture
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During a recent visit to the Plastic Ocean Project (POP) lab at University of North Carolina Wilmington, Atlantic Packaging president and New Earth Project founder Wes Carter, alongside Executive Director of the Plastic Ocean Project, Bonnie Monteleone, got a forensic view of the staggering plastic pollution crisis impacting our oceans, lakes, and rivers. The situation is beyond alarming. While awareness is growing, shutting off the tap to this waste stream will take decades of dedicated effort. At A New Earth Project, we recognize this as one of the most pressing environmental challenges of our time. Our mission is to tackle it at the source—by moving people away from problematic single-use packaging and towards sustainable alternatives. We also work to scale new material technologies that are earth-friendly and life-affirming. Our natural world deserves better, and so do we. Join us in this critical mission by helping your brand—and the brands you support—make smarter, more sustainable packaging choices. Learn more at https://lnkd.in/g8SC5q3U #Innovation #WeDoThisTogether #Sustainable #ReducePlastic #Circularity
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Think your kraft bubble mailer is recyclable? Unfortunately, it's not. The blend of paper and plastic renders it non-recyclable. But there’s good news! The New Earth Approved Pregis EverTec padded mailer is a game-changing alternative—and it's curbside recyclable. Just toss it in your bin, and you're done. 🌍 As businesses prepare for Extended Producer Responsibility (EPR) legislation now is the perfect time to make the switch. Choosing recyclable packaging isn't just an eco-friendly move—it’s a smart step towards future compliance and a more sustainable business. Make the switch today! https://lnkd.in/g8SC5q3U #Sustainability #EcoFriendlyPackaging #SustainableBusiness #SmallBusinessSustainability #Ecommerce
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Here at A New Earth Project, our mission is to lead the charge in finding eco-friendly alternatives to problematic plastic products. We're proud to introduce the latest addition to our New Earth Approved catalog: Fibrerstrap, a groundbreaking sustainable alternative to traditional plastic zip ties. Fibrestrap is an innovative fiber-based solution that can replace 90% of conventional zip tie usage, offering a significant step forward in our quest for a greener future. Learn more about Fibrestrap, and the rest of our New Earth Approved products: https://lnkd.in/g8SC5q3U #Sustainability #EcoFriendly #PlasticFree #GreenInnovation #Fiberstrap #NewEarthApproved #ZeroWaste #CircularEconomy #EcoSolutions
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Today, consumers see packaging as the ultimate test of a brand’s commitment to sustainability. Packaging is a major contributor to the plastic pollution crisis, and at A New Earth Project, we tackle this challenge daily. It’s not just our work; it’s our passion. With the best engineers and designers in the industry on our team, we’re driving change one package at a time. Got a packaging problem that needs solving? Contact us: [email protected] Michael Amico #SustainablePackaging #Innovate #PackagingDesign #EPR #ReducePlastic
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With new EPR laws rolling out nationwide, now is the perfect time to future-proof your packaging strategy. The smartest move? Join a Producer Responsibility Organization (PRO) that champions your company’s interests. It’s a simple first step toward compliance and staying informed on key issues. Dive into our latest Field Notes and stay ahead of the curve. #EPR #Sustainability #PRO #WeDoThisTogether #ReducePlastic #SustainablePackaging
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We Do This Together! Join us for the upcoming See Change Sessions flagship event September 17–19 in beautiful Burlington, Vermont. This event is all about gathering a group of interdisciplinary professionals in the packaging industry and working collaboratively on how we can evaluate and change our relationship with packaging. #WeDoThisTogether #SustainablePackaging #CircularEconomy #AtlanticPackaging #PackagingInnovation #SeeChangeSessions Caroline DeLoach Wes Carter Don Meek Megan Criss
Gather differently at the upcoming See Change Sessions flagship event this September 17–19 🧘✍️🏹 Join Atlantic Packaging on the Packaging Track to make meaningful connections with an interdisciplinary crew from in and outside of the packaging industry, and to work collaboratively to create a roadmap that will outline barriers, opportunities, and other key insights around changing our relationship with packaging. You’ll work with expert guides, advisors, facilitators, and contributors in dynamic, off-the-record experiences. These include design-thinking workshops, labs, shared meals, creative projects, and lots of quality time outdoors—all designed to foster creativity, expand perspectives, and make effective connections. Contact us directly to activate Atlantic Packaging’s special pricing. Then register here: https://lnkd.in/eBkDtfms