Our CEO Scarlett Shipp shared a story of how moving outside of your comfort zone can lead to something great with The Business Journals. In this 'In Her Own Words' piece, Scarlett reflects on a time where she took on an exciting opportunity - in another country! The obstacles she bravely overcame made the experience something she draws strength from today. "I’ve seen firsthand that diversity, collaboration, and cultivating a sense of excitement are crucial to any success, and I strive to inject these elements into my work," said Scarlett. To read the rest of Scarlett's story, check out the complete article here! #Leadership https://hubs.la/Q02SY4fk0
AnalyticsIQ
Advertising Services
Atlanta, Georgia 4,598 followers
Our mission is to fuel better outcomes for all by creating reliable and predictive people-based data.
About us
AnalyticsIQ is the leading people-based marketing data creator and predictive analytics innovator. Our mission is to fuel better outcomes for all by creating high-quality and predictive people-based data by blending cognitive psychology with data science. Our PeopleCore consumer data, BusinessCore B2B data, and Connection+ B2B2C linkages help B2C and B2B organizations across industries understand who people are, what they do, and why they make decisions in order to achieve better marketing results. AnalyticsIQ was also named a 2024 Inc Best Workplaces honoree. Whether you’re looking to improve your marketing results across channels, build predictive models, create custom audiences, or drive better outcomes, AnalyticsIQ can be your partner. For more information, visit https://analytics-iq.com/ and follow us on X and LinkedIn at @AnalyticsIQ.
- Website
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https://analytics-iq.com/
External link for AnalyticsIQ
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Atlanta, Georgia
- Type
- Privately Held
- Founded
- 2007
- Specialties
- Predictive Analytics, Predictive Marketing, Compiled Data, Data Science, Predictive Modeling, Customer Acquisition, Personalization, Data, Marketing Data, B2B Marketing, B2C Marketing, Business Data, Consumer Data, Digital Audiences, Measurement, Advanced TV, Marketing, Data Driven Marketing, Programmatic Advertising, Big Data, B2B Data, B2C Data, Firmographics, Digital Marketing, Digital Advertising, Data Driven Marketing, Targeting, segmentation, and marketing analytics
Locations
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Primary
6 Concourse Pkwy
Suite 1750
Atlanta, Georgia 30328, US
Employees at AnalyticsIQ
Updates
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At Advertising Week? Be on the lookout for these two! Our Dylan Irwin and Zach Hudson are in New York enjoying #AWNewYork24, so if you spot them, be sure to say hello! #AdvertisingWeek #DigitalMarketing #CTV
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Our Christine Lee enjoyed taking in the sights and sounds at the Future of Health Data Summit hosted by our partners at Datavant! #FOHD2024 #Healthcare
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As the streaming landscape continues to evolve at lightning speed, understanding the latest trends and viewer behaviors is crucial for brands and advertisers. Recent research from the Cognitive Sciences Department at AnalyticsIQ dives into the TV Streaming Trends & Behaviors shaping advertising - from who is watching, to how they're watching, to even their ad preferences! Check out some of the key insights and unlock the full report here! #StreamingTrends #ConsumerBehavior #MarketingData https://hubs.la/Q02SntJH0
TV Streaming Trends & Behaviors - AnalyticsIQ
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Recent research from AnalyticsIQ examining TV and streaming behaviors was featured in this article by Cynopsis! From what consumers do during ads to how much they consume content on different platforms, these insights can help brands understand changing viewer behavior and capture viewers’ attention across an expanding range of devices. “With countless viewing options and endless distractions, CTV advertisers need data-driven insights that go beyond simple audience profiles and viewership interests to maximize the impact of their marketing efforts,” Margo Hock VP of Partnerships, AnalyticsIQ told Cynopsis “Understanding things like subscription model consumption and even ad preferences is crucial. Recent research from AnalyticsIQ found that AVOD is watched more hours per week when compared to SVOD and FAST – which is great news for advertisers! Additionally, 50% of TV watchers prefer their ads to take place before their TV program compared to 29% preferring the end and 10% preferring during their program. With this peek into actionable consumer behaviors, TV advertisers can optimize their strategies and improve results by reaching their target audience in the most effective way possible.” Check out the full article to learn more! #CTV #Research #ConsumerBehavior https://hubs.la/Q02R-Mbr0
Cynopsis 10/03/24: Apple TV+ renews "Sugar" for season two - Cynopsis Media
cynopsis.com
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🎥🍿 New Research Alert: Insights into Movie Theater Trends & Behavior 🎥🍿 Going to the movies has been a past time for many all across the United States. In the modern-era of streaming services, the way we go to the theaters and our purchasing behaviors while at the cinema has changed - but perhaps not as much as one might think. AnalyticsIQ's Department of Cognitive Sciences recently set out to understand these changes and behaviors in our recent research report, offering an in-depth look into important data surrounding consumer movie theater behavior, viewership trends, and more. Interested to see what our team found? Check out the full report over on our company website! #ConsumerBehavior #Research #MarketingData
Movie Theater Trends & Behavior - AnalyticsIQ
https://analytics-iq.com
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We are back with the answer to this week's #TriviaTuesday! To better understand consumer behavior at movie theaters, the Cognitive Sciences team at AnalyticsIQ queried a representative sample of US adults. In addition to attending movie theaters, survey takers were asked what they purchased at theaters. The most popular movie theater purchases were popcorn (68%), non-alcoholic beverages (48%), and candy (26%). An additional 7% of movie theater attendees brought food/drinks from home. What are your favorite movie theater snacks? Let us know what you think in the comments! To learn more about recent consumer movie theater behavior, keep an eye our for our new Movie Theater Behaviors research flipbook! #ConsumerData #MovieData
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Proud to support University of Michigan's impactful research with #SDOH data and insights! Check out the full publication here: https://hubs.ly/Q02R3F9z0 #HealthOutcomes #RealWorldEvidence Datavant Christine Lee
Diabetic retinopathy is the leading cause of blindness in the US. How do Social Determinants of Health (#SDoH) impact ocular care? As described in this cohort study published in JAMA Ophthalmology, researchers at the University of Michigan found that among 37,397 patients with diabetes, factors such as health insurance type, residence urbanicity, diabetes type, and diabetic retinopathy, among others, were associated with receiving eye care in accordance with clinical practice guidelines. Patients living in rural communities, White Hispanic patients and Black patients with preexisting diabetic retinopathy tended to lack clinical practice guideline recommended eye care, which may contribute to worse outcomes. The University of Michigan established the Sight Outcomes Research Collaborative (SOURCE) – a consortium of 40 hospitals and academic medical centers – with the mission of sharing their tokenized data to improve ocular healthcare. These hospitals tokenized their Electronic Health Record (EHR) data using Datavant's privacy preserving record linkage technology to conduct the study with University of Michigan as the data coordinating center. They also worked with AnalyticsIQ for the SDOH data. Congratulations to the research team on this publication! Read the full study here: https://hubs.ly/Q02R3F9z0 #healthcare #realworldevidence
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We are back again with this week's #TriviaTuesday! Researchers at AIQ recently queried US adults to better understand behavior around movie theaters, including purchasing. What do you think was the most common purchase at the movie theater? #ConsumerData #MovieData
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We're back with the answer to this week's #TriviaTuesday question! In a 2024 survey conducted by AnalyticsIQ, respondents across the US reported their movie theater attendance, including the types of movies seen in theaters. The most popular movie genres were action (41%), comedy (37%), and drama (29%). What genre of movies are your favorites to see in theaters? Let us know what you think in the comments! #ConsumerData #MovieData