We understand the unexpected shutdown of Oracle's advertising business comes as a shock and brings uncertainty that needs to be addressed. That's why we're here to help by providing a mapping of the majority of Oracle’s audiences to direct replacements. We’ll even map the specific audiences you need and provide you with corresponding replacements from AnalyticsIQ’s comprehensive suite of 2,000+ people-based audiences. As a tier-1 partner and contributing data provider to Oracle’s DLX and BlueKai platforms for nearly a decade, AnalyticsIQ audiences were a major contributor to many of the Oracle audiences you’re used to leveraging, and you can access AnalyticsIQ audiences either directly with us or through any marketplace, DSP, DMP, or SSP channel partner. Learn more and request your custom mapping of Oracle audiences here. #OracleAdvertising https://lnkd.in/ebiBamAh
AnalyticsIQ
Advertising Services
Atlanta, Georgia 4,571 followers
Our mission is to fuel better outcomes for all by creating reliable and predictive people-based data.
About us
AnalyticsIQ is the leading people-based marketing data creator and predictive analytics innovator. Our mission is to fuel better outcomes for all by creating high-quality and predictive people-based data by blending cognitive psychology with data science. Our PeopleCore consumer data, BusinessCore B2B data, and Connection+ B2B2C linkages help B2C and B2B organizations across industries understand who people are, what they do, and why they make decisions in order to achieve better marketing results. Whether you’re looking to improve your marketing results across channels, build predictive models, create custom audiences, or drive better outcomes, AnalyticsIQ can be your partner. For more information, visit https://analytics-iq.com/ and follow us on X and LinkedIn at @AnalyticsIQ.
- Website
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https://analytics-iq.com/
External link for AnalyticsIQ
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Atlanta, Georgia
- Type
- Privately Held
- Founded
- 2007
- Specialties
- Predictive Analytics, Predictive Marketing, Compiled Data, Data Science, Predictive Modeling, Customer Acquisition, Personalization, Data, Marketing Data, B2B Marketing, B2C Marketing, Business Data, Consumer Data, Digital Audiences, Measurement, Advanced TV, Marketing, Data Driven Marketing, Programmatic Advertising, Big Data, B2B Data, B2C Data, Firmographics, Digital Marketing, Digital Advertising, Data Driven Marketing, Targeting, segmentation, and marketing analytics
Locations
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Primary
6 Concourse Pkwy
Suite 1750
Atlanta, Georgia 30328, US
Employees at AnalyticsIQ
Updates
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We are proud to announce that our very own CEO, Scarlett Shipp, will be speaking during a breakout session at the upcoming Global Women in STEM's Leadership Summit this September 16th through the 17th in AnalyticIQ's home city of Atlanta, Georgia. The Global Women in STEM's Leadership Summit is more than just a summit. It's a movement to build capacity, to nurture talent, to create community, and to empower women and girls in scientific and technological fields to reach their full potential and thrive in male dominated fields. The summit aims to bring together some of the most successful and influential leaders and founders from industry, academia, nonprofit and government to share new insights, engage in thoughtful discussions, and more. We are so proud to have Scarlett speak during one of the summit's many break out panels and represent not only our company, but other fellow women in STEM. If you plan on attending the summit, be sure to keep an eye out for Scarlett's breakout session! #WomenInSTEM #GWiSSummit
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AnalyticsIQ team member, Christine Lee, is gearing up to head up to Philadelphia for the upcoming Digital Pharma East conference from September 9th through the 15. Digital Pharma East is the leading event for the life sciences community, dedicated to advancing pharma marketing innovation beyond limits. It's the perfect opportunity for Christine, our resident health expert, to connect with other industry thought leaders, share insights, and learn more about the latest trends in pharma marketing. Plan on attending #DigitalPharmaEast? Be sure to keep an eye out for Christine so you can say hello! #PharmaMarketing #Health
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We're back with the answer to this week's #TriviaTuesday poll! Our Cognitive Sciences team recently conducted a large, nationally representative survey in which we asked people about their movie theater attendance. We found that generally, younger generations and men were more frequent movie theater goers. How many movies have you seen in theaters this year? Let us know in the comments! #MovieData #ConsumerResearch
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We're #hiring a new Senior Systems Engineer in United States. Apply today or share this post with your network.
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We are back again with this week's #TriviaTuesday and we want to know which generational age group do you think sees movies in theaters most often? Cast your vote below and be sure to check back in on Thursday to see if you answered correctly. #MovieData #ConsumerResearch
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We're back with the answer to this week's #TriviaTuesday question! In a 2024 survey conducted by the Cognitive Sciences team at AnalyticsIQ, respondents across the US reported their movie theater attendance in the last 6 months. About half (53%) of us adults had seen a movie in theaters in the last 6 months. Additionally, we found that the average number of movies seen in theaters was 1.88. Have you been to the movie theater this year? What has been your favorite movie so far? Let us know in the comments! #MovieData #ConsumerResearch
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We are back with an exciting new #TriviaTuesday poll and this time around we're talking all things movie theatres! From viewership habits to the most common snacks purchased before a movie, our research team at AnalyticsIQ set out to understand all things related to consumer behavior and movie theaters in their latest research. Now we want to know how many movies you've seen this year. Cast your vote in the poll below and be sure to check back in on Thursday to see the results. #ConsumerData #MovieData
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We're #hiring a new Director of Data Engineering in United States. Apply today or share this post with your network.
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Remember when Artificial Intelligence usage was just a fantastical sci-fi dream we expected to only see in movies? Well, fast forward to today, and AI is not just science fiction—it is an integral part of our daily lives! To better understand the different factors that impact artificial intelligence usage and adoption, the Cognitive Psychology team here at AnalyticsIQ recently set out to learn more about consumer feelings and behaviors surrounding AI. Interested in seeing what exciting insights they uncovered? Head over to our company blog to read the full report! #ArtificialIntelligence #AIData
Artificial Intelligence Usage & Perceptions - AnalyticsIQ
https://analytics-iq.com