With Twitter undergoing changes, many users are seeking alternative text-based platforms. Mastodon and Bluesky are contenders, but Meta’s Threads gained attention by quickly reaching 100 million signups, despite subsequent user attrition. Threads lacks real-time event interaction, a key draw for platforms like Twitter. While fostering a positive community, Threads struggles with real-time, engaging conversations. Tied to Instagram's visual-first users, Threads faces challenges in attracting traditional text-based creators. Experts like Krishna Subramanian from Captiv8 highlight the difficulty for visual creators to transition to text-based content, impacting engagement. Despite initial enthusiasm, creators have faced dwindling engagement. However, improvements in search features and functionality updates may bolster Threads' appeal, potentially making it a competitive social media platform. Read the full Forbes article here ➡️ https://bit.ly/45MsCDv Meta Threads #BlueSky #Mastodon #Threads #X #Twitter #SocialMedia
American Marketing Association
Non-profit Organizations
Chicago, IL 323,177 followers
The American Marketing Association is the essential community for marketers.
About us
As the largest community-based professional marketing association in the world, the American Marketing Association is trusted by marketing and sales professionals to help them discover what’s coming next in the industry. The AMA has a community of local chapters in more than 70 cities and 350 college campuses throughout North America. We're home to award-winning content, PCM® professional certification, premiere academic journals, and industry-leading training events and conferences.
- Website
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http://www.ama.org
External link for American Marketing Association
- Industry
- Non-profit Organizations
- Company size
- 51-200 employees
- Headquarters
- Chicago, IL
- Type
- Nonprofit
- Founded
- 1937
- Specialties
- Marketing thought leadership, Career advice and advancement, Marketing magazines and journals, Professional development and training, Professional Development, Marketing Training, Networking, Education, and Undergraduate Organization
Locations
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Primary
130 E. Randolph St
Floor 22
Chicago, IL 60601, US
Employees at American Marketing Association
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Rick Kendall
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Jim David
Director of Digital Marketing
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Dr. Roberta Giannini
Business Scholar | Innovation & Strategy-Driven Technologist | Featured Speaker | Advisor
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Frank Mendoza, MBA
Driving Org Transformations & Innovation with actionable AI and Data Analytics Strategies | AI Strategist and Product Manager
Updates
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Over 31% of marketers use video to boost SEO by enhancing page quality and increasing visitor engagement. Meanwhile, video's impact on customer acquisition is profound, with 83% of video marketers reporting increased lead generation. From transforming marketing strategies to enhancing customer experiences, discover how video is reshaping every aspect of business interaction. Are you leveraging video to its full potential? Dive into the reports and full article from HubSpot here ➡️ https://bit.ly/2pdoaKv #VideoMarketing #SEO #CustomerAcquisition #BusinessTransformation"
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American Marketing Association reposted this
A new Journal of Marketing study is the first to examine the effects of online retailers building their own delivery service (ODS), finding that ODS increases customers’ monthly spending by 7.8%, among other benefits ⬇ Last-mile home delivery is now a priority for many online retailers, who are investing billions of dollars to build their ODS and deliver products to customers’ homes via their own logistics network. In 2023, Amazon delivered 5.9 billion packages—approximately two-thirds of its packages delivered in the U.S.—through its ODS. How does the shift to ODS affect customers’ behaviors and online retailers’ sales performance? When should online retailers venture beyond their core business of retailing to offer ODS, and why? The study find that ODS increases customers’ monthly spending by 7.8% and grows city-level sales by 11.9%. ODS has greater value for markets with lower trust levels, infrequent customers, high-risk product categories, and consumers who prefer the focal retailer (versus third-party sellers). The study indicates that ODS improves delivery quality and customer trust, which together increase customers’ monthly spending, purchase frequency, and the number of items ordered. Check out this research recap for the lessons #CMOs can learn from this study: https://lnkd.in/gGHEVkHn By Banggang Wu, Yubo Chen, and Prasad A. Naik #logistics #delivery #onlineretail #marketing #marketingresearch
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According to a study in the Journal of Marketing, engaging donors in activities like creative t-shirt design or cookie decorating increases their likelihood to donate. Creative processes empower donors, fostering happiness and charitable behavior. For nonprofits, hosting events with creative activities—like painting or tie-dye parties—can inspire generosity and engagement. Encouraging freedom in creativity without strict guidelines maximizes donor impact, creating meaningful fundraising experiences and multiple donation opportunities. Read the full article: https://bit.ly/3D96W55
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🌟 Explore a new approach to business performance with "Making Differences Work" by Paul Sarvadi and Eli Jones. They advocate for commonality, equality, and cohesion (CEC) over diversity, equity, and inclusion (DEI), emphasizing shared values and unity in achieving workplace success. Discover why CEC may redefine your organizational str ategy and foster a more inclusive and cohesive workplace culture ➡️ https://bit.ly/45TdrZk #BusinessStrategy #CEC #WorkplaceCulture
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Learn how to use data to grow your business with insights from Ben Van Horn, VP of Media Sales at Spectrum Reach, and Chris Oberholtzer, Digital Media Director at Rooms to Go. View this on-demand webinar to discover essential tools, strategies for effective advertising, and how to analyze your marketing campaigns. Register now to access the content! ➡️ https://bit.ly/3zButyJ #Ad #Webinar
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Master the 'why' behind your campaigns and elevate your social media advertising with cutting-edge strategies on Meta platforms at this upcoming AMA Virtual Training! Meta Social Media Advertising 📅: August 7, 2024 | 10:00 a.m. - 12:00 p.m. CT ✍: Alison Battisby, Founder of Avocado Social #AMATraining #VirtualTraining #MarketingTraining #Meta #SocialMediaAdvertising
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From creative campaigns to powerful partnerships, it's all about finding the right fit and making a splash. What do you think the key to a great brand collab is? 💭 We love this breakdown from Pretty Little Marketer 👏
From inside jokes to shock and surprise, let's spill the secrets on what makes a GREAT brand collaboration 👀✨💸 I love seeing a good partnership - whether it's an activation, a product or a campaign... But what is it that makes them great? And how do brands do it? Here are my thoughts 🤭💓💌 Which one of these tactics do you enjoy the most? Or if you've seen any killer collaborations recently that fit into my boxes... let's chat in the comments!
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The 4th of July is just around the corner, with celebrations extending into the weekend after. From cookouts to fireworks, this holiday brings prime opportunities for consumer engagement. While food takes center stage, savvy shoppers will also be on the lookout for unbeatable deals from their favorite brands. Check out these 7 proven 4th of July marketing ideas from Attentive to inspire your last-minute campaign planning: 1️⃣ Delight shoppers with fun freebies: Offer patriotic-themed giveaways that resonate with your audience. 2️⃣ Share savings with new subscribers: Attract new customers with exclusive discounts for signing up. 3️⃣ Inspire “oohs” and “ahhs” with an on-theme offer: Create limited-time offers tied to the spirit of Independence Day. 4️⃣ Help people wow their party guests with great food: Highlight products that enhance July 4th gatherings. 5️⃣ Increase customer loyalty with a subscription sale: Promote special discounts or perks for subscription services. 6️⃣ Put your summer-ready products in the spotlight: Showcase items perfect for summer activities and celebrations. 7️⃣ Keep the celebration going after the 4th: Extend promotions or introduce post-holiday deals to maintain momentum. Read the full article here: https://bit.ly/3xOQmKs #FourthofJuly #JulyFourth #IndependenceDay #SummerMarketing #Promotions
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We are already reflecting fondly on the 2024 American Marketing Association Diversity Leadership Institute, held last weekend at Gies College of Business - University of Illinois Urbana-Champaign. 🎉 The four-day retreat brought together a small group of talented undergraduate students from underrepresented backgrounds for an unforgettable experience of learning, networking, and personal growth. We are confident that the impact of this event will be profound and long-lasting. Thank you to everyone who contributed to its success! #AMADLI #DiversityLeadershipInstitute #DEI #StudentLeaders
Gies College of Business - University of Illinois Urbana-Champaign is honored to host the 2024 American Marketing Association Diversity Leadership Institute. The institute is an annual four-day retreat that allows 20-25 undergraduate students from underrepresented backgrounds the opportunity to network with each other and participate in small groups led by representatives from our academic and professional community and the AMA’s larger professional and collegiate communities. “It is truly an honor for us to be chosen to host this event, and it’s a testament to the quality of our faculty and our campus community,” said Gies Associate Professor and AMA Board Member Tiffany White. “This is also a wonderful opportunity for our outstanding faculty to interact with and make a difference in the lives of some of the nation’s brightest young students.” Amongst Illinois alumni involved with the 2024 Institute are: • Robert Arias (Gies PhD, ‘19) - Event Facilitator and Assistant Professor of Marketing at Loyola University Chicago • Christopher Cole, M.S. (LAS ‘12) - Event Facilitator Director of Partnerships & Communications at DishRoulette Kitchen (DRK) Learn more: https://lnkd.in/gxzSCQiH