Consumer behavior is the study of how individuals and organizations make decisions about purchasing, using, and disposing of goods and services. It’s crucial for marketers to understand what drives buying decisions to effectively meet consumer needs and identify market gaps. 4 Types of Consumer Behavior: - Habitual Buying Behavior - Variety-Seeking Behavior - Dissonance-Reducing Buying Behavior - Complex Buying Behavior Explore a wealth of marketing news, articles, and research insights on consumer behavior to stay informed and ahead of the curve! 📈 https://bit.ly/3yClKfP #ConsumerBehavior #MarketingInsights #MarketResearch
American Marketing Association
Non-profit Organizations
Chicago, IL 327,431 followers
The American Marketing Association is the essential community for marketers.
About us
As the largest community-based professional marketing association in the world, the American Marketing Association is trusted by marketing and sales professionals to help them discover what’s coming next in the industry. The AMA has a community of local chapters in more than 70 cities and 350 college campuses throughout North America. We're home to award-winning content, PCM® professional certification, premiere academic journals, and industry-leading training events and conferences.
- Website
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http://www.ama.org
External link for American Marketing Association
- Industry
- Non-profit Organizations
- Company size
- 51-200 employees
- Headquarters
- Chicago, IL
- Type
- Nonprofit
- Founded
- 1937
- Specialties
- Marketing thought leadership, Career advice and advancement, Marketing magazines and journals, Professional development and training, Professional Development, Marketing Training, Networking, Education, and Undergraduate Organization
Locations
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Primary
130 E. Randolph St
Floor 22
Chicago, IL 60601, US
Employees at American Marketing Association
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Rick Kendall
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Jim David
Director of Digital Marketing
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Dr. Roberta Giannini
Business Scholar | Innovation & Strategy-Driven Technologist | Featured Speaker | Advisor
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Frank Mendoza, MBA
Driving Org Transformations & Innovation with actionable AI and Data Analytics Strategies | AI Strategist and Product Manager
Updates
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🎥 84% of consumers say brand videos influence their buying decisions. But outsourcing video production can be costly and slow. The solution according to PlayPlay? Create videos in-house and leverage AI for efficiency. Join their free online session to learn how to: 🚀 Optimize in-house video creation 🤖 Integrate AI for creativity and productivity 🎯 Make impactful video content that drives results Register now to elevate your video strategy and stay ahead! https://bit.ly/4dMLyok #Ad #VideoMarketing #AI
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Tracking your ad spend allows you to be competitive as an advertiser and to measure your key performance indicators (KPIs), such as: - CPM (cost per mille/1,000 impressions) - CPC (cost per click) - CPA (cost per action) - CPL (cost per lead) - ROAS (return on ad spend) In short, measuring ad spend helps you understand how effective your ad campaigns and strategies are. Learn the basics from Semrush here ➡️ https://bit.ly/4e5gGQd #AdSpend #Advertising #AdCampaigns #CPM #CPC #CPA #CPL #ROAS
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Zappi, in collaboration with the AMA, has conducted research to uncover the current state of connected insights and the insights function. As businesses gather vast amounts of data, integrating and interpreting this information holistically becomes a crucial competitive advantage. By systematizing insights, businesses can make smarter decisions, enhance advertising and innovation, and improve customer experiences. Curious about how this plays out across organizations today? Discover the key findings here: https://bit.ly/4cvtz4J #Ad #ConnectedInsights #MarketingResearch #DataIntegration
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According to The Sprout Social, Inc. Index™, many marketers are aligning social media efforts with business objectives. Over half of brands (60%) measure the value of social engagement in terms of revenue impact, 57% track conversions and sales directly from social, and 51% use it to optimize product development or marketing strategies. How are you connecting your social media efforts to your business goals? Read the full data-driven marketing article here: https://bit.ly/3X2xuzC #SocialMediaMarketing #BusinessGoals #MarketingStrategy
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As the first digital natives, Gen Z faces a constant flood of information, leading to compassion fatigue. But how can brands effectively engage with this overwhelmed audience? The key lies in prioritizing purpose, using humor, craft, and unexpected creativity to make campaigns stand out without adding to the mental burden. Learn how to cut through the noise and truly resonate with this generation. 📲✨ #GenZMarketing #BrandStrategy #CompassionFatigue Check out the full article on Ad Age for more insights: https://bit.ly/4cIplac Want to sharpen your social media skills? Don’t miss the AMA Social Media Bootcamp on September 18-19! Perfect for marketers looking to master the art of online engagement ➡️ https://bit.ly/3X6QNZq 📸: Lampos Aritonang on Unsplash #AMABootcamp #SocialMediaMarketing #GenZMarketing #BrandStrategy #CompassionFatigue
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AMA Collegiate Chapters: Don't Miss This Exciting Opportunity! 🚀 Don’t miss out on the 2024 AMA Collegiate Summit—a 1-day virtual event designed to propel undergraduate students and recent grads into the marketing world. Connect with industry leaders, gain practical insights, and develop your skills through interactive sessions and inspiring keynote presentations. Bonus Opportunity: The chapter with the highest attendance will win a special chance for AMA CEO, Bennie F. Johnson, to join a virtual event of your choice! 🌟 🔹 Date: October 4, 2024 🔹 Pricing: $45 🔹 Limited Spots: Only 150 available Register today and boost your professional growth while giving your chapter a shot at this exclusive opportunity! #AMACollegiateSummit #MarketingCareer #FutureLeaders
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Nomination Deadline Approaching: Higher Ed Marketer of the Year Award 🏆 Proudly presented by the AMA Foundation and Yes& | Lipman Hearne, these awards honor those who are truly making waves in the world of branding, marketing, and communications at colleges and universities. Whether you're a trailblazing thought leader or part of an outstanding marketing team, this is your opportunity to shine. And don't worry—size and budget aren't factors here. We're looking for impact, creativity, and leadership in higher ed marketing. ➡️ Nominate: Anyone can submit a nomination (yes, self-nominations are welcome!). Just complete a quick online form by August 30. ➡️ Submit: Nominees will be contacted by AMA staff to submit a nomination package that highlights their achievements. ➡️ Finalists & Winners: Finalists will be announced in October, and the winners will take the stage at the Symposium in November! Submit a nomination: https://lnkd.in/eHmnruVp #HEMY #HigherEdAwards #MarketingAwards #HigherEd #HigherEdMarketing
AMA Foundation Higher Education Marketer of the Year Awards
https://www.ama.org
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🚨 Deadline extension! Paper submissions to the 2025 AMA Winter Academic Conference will now be accepted through September 11, 2024. Learn more & submit here ➡️ https://bit.ly/3Z1OaL6 #AMAWinter #CallforPapers
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Join us today at 12:00 p.m. CT! ✨
Don't miss our exclusive members-only webinar on August 29 at 12:00 p.m. CT to explore how event marketing has changed, and the role events can still play in effectively connecting with consumers and building community! Our panel of marketing leaders, researchers and industry experts includes: 🎤 T. Bettina Cornwell Professor of Marketing and Head, Marketing Department, University of Oregon 🎤 Thilo Kunkel Associate Professor of Marketing and Sport Management, Temple University 🎤 Meredith Dennis, CDMP, PCM®, PMMC® Founder & CEO, Compression Marketing 🎤 Matthew Farley Associate Vice President, Insight Creative Group (ICG) 🎤 Bennie F. Johnson (Moderator) CEO, American Marketing Association Learn more: https://lnkd.in/en6inmFK Not an AMA member? Join today! 👉 https://lnkd.in/e22t4Hv #Marketing #EventMarketing #Webinar #AMAWebinar #AMAMembership
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