Discover how SurveyMonkey's own marketing team leverages their products to elevate strategy, understand audiences, and launch winning campaigns. In this free session with SurveyMonkey get an inside look at how they supercharge their marketing efforts and drive real impact using the same tools available to you! Register now for on-demand access and unlock the insights to level up your marketing strategy 👉 https://bit.ly/4dwbEMB #Ad #SurveyMonkey #MarketingStrategy #DataDrivenMarketing
American Marketing Association
Non-profit Organizations
Chicago, IL 328,044 followers
The American Marketing Association is the essential community for marketers.
About us
As the largest community-based professional marketing association in the world, the American Marketing Association is trusted by marketing and sales professionals to help them discover what’s coming next in the industry. The AMA has a community of local chapters in more than 70 cities and 350 college campuses throughout North America. We're home to award-winning content, PCM® professional certification, premiere academic journals, and industry-leading training events and conferences.
- Website
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http://www.ama.org
External link for American Marketing Association
- Industry
- Non-profit Organizations
- Company size
- 51-200 employees
- Headquarters
- Chicago, IL
- Type
- Nonprofit
- Founded
- 1937
- Specialties
- Marketing thought leadership, Career advice and advancement, Marketing magazines and journals, Professional development and training, Professional Development, Marketing Training, Networking, Education, and Undergraduate Organization
Locations
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Primary
130 E. Randolph St
Floor 22
Chicago, IL 60601, US
Employees at American Marketing Association
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Rick Kendall
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Jim David
Director of Digital Marketing
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Dr. Roberta Giannini
Business Scholar | Innovation & Strategy-Driven Technologist | Featured Speaker | Advisor
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Frank Mendoza, MBA
Driving Org Transformations & Innovation with actionable AI and Data Analytics Strategies | AI Strategist and Product Manager
Updates
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🌟 Proven Digital Customer Service Strategies for Success 🌟 Don’t leave customer service to chance—make it a priority! Here are some essential practices to elevate your digital customer service from Sprout Social, Inc.: 1️⃣ Offer multichannel support: Provide flexibility with chatbots, live chat, and personalized emails to meet diverse needs. 2️⃣ Collect data: Use customer insights to improve response times and resolution rates. 3️⃣ Keep it human: Ensure live support is always an option. 4️⃣ Create collaborative spaces: Build forums where customers can help each other. 5️⃣ Personalize interactions: Put names and faces to your agents for a human touch. Track, refine, and continuously improve! 👉 https://bit.ly/3XqGh0y #DigitalCustomerService #CustomerExperience #MarketingTips
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Hey AMA Collegiate Undergrads! Here are 4 ways the AMA Collegiate Summit can jumpstart your career: 1️⃣ Build Your Professional Network 🤝 Connect with industry leaders from top companies like PepsiCo and CNA Insurance. 2️⃣ Enhance Your Professional Development ✍️ Attend breakout sessions on interviewing, marketing strategy, and more to gain valuable insights and knowledge. 3️⃣ Access FREE Valuable Resources 🙌 Enjoy a complimentary one-year AMA membership with your registration, providing you with ongoing support for your future career. 4️⃣ Apply Your Marketing Skills ⚒️ Join the Collegiate Summit AI Competition: sponsored by Gerber Life Insurance Company, to showcase your marketing skills in a real-world scenario and win exciting prizes. Put your AI skills to the test to create a paid media campaign promoting Gerber Life Insurance's brand! (Interested in participating? After registering for Collegiate Summit, you can access the sign-up form directly from your confirmation email or the event page. Be sure to sign up by the September 13 participation deadline!) Register today! ➡️ https://bit.ly/3ARpFWX ✨ P.S. the chapter with the highest attendance at the 2024 Collegiate Summit will have a chance for AMA CEO Bennie F. Johnson to join a virtual event of their choosing!* Encourage your chapter to register today!
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A decade ago, Ben & Jerry's utilized its experience with online social activism to inform its e-commerce marketing strategies. Jay Curley, the brand’s global head of integrated marketing, noted that insights gained from activism media buying helped shape their approach to e-commerce. Ben & Jerry’s has consistently integrated activism into its brand identity, a strategy that remains central to its marketing despite shifts in broader industry trends. The brand's approach combines traditional advertising with activism, using a cohesive and approachable tone. This dual strategy, supported by both an in-house creative team and a dedicated activism team, contributes to the brand’s perceived authenticity and consistency. Read the full article from Digiday 👉 https://bit.ly/3My5vni 💭 How can brands successfully incorporate social activism into their marketing strategies while ensuring it aligns authentically with their brand identity and overall messaging? 💭
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Did you know 84% of consumers say brand videos influence their buying decisions? 📹 The power of video marketing is huge—but outsourcing can be expensive and slow. In this free on-demand session with PlayPlay, learn how to: 💡 Optimize in-house video creation for efficiency 🤖 Seamlessly integrate AI into your video workflows 🎥 Create engaging videos that deliver real results 📊 Measure the impact and cost savings of in-house production Access these insights on-demand! https://lnkd.in/dCrDv24W #Ad
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American Marketing Association reposted this
Here’s the scoop on video trends for 2024… 📹 Video continues to dominate as the go-to content type, and it’s not slowing down. Regardless of whether you’re in the B2B or B2C space, it’s a trend you can’t afford to ignore. Nearly 78% of businesses are gearing up to produce more video content this year. (Wistia) 91% of content marketers have video in their marketing toolbox. (Wyzol) 68% of marketers who skipped video in 2023 are planning to jump in for 2024. (Wyzol) 31% of marketers leverage AI for short videos, while 18% use it for longer ones. (Semrush) 52% of companies intend to experiment with AI video tools, and 53% are looking into AI image tools. (Semrush) 56% of TikTok marketers are set to boost their video budgets in 2024. (HubSpot) 90% of video marketers report that video enhances brand visibility. (Wyzol) 39% of marketers utilized video testimonials in 2023 campaigns. (Wyzol) 34% of marketers use social media videos as part of their content strategy. (Wyzol) For all stats about marketing, check this out: https://lnkd.in/dcVmA3kq #VideoContent #VideoMarketing #Marketing Semrush
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Key Trends in Social Video 📊 Tubular Labs / Social Media Today, LLC has released its latest report detailing trends in social video across major platforms. Here’s a summary of their findings: 🎥 Growth in Longer Short-Form Videos: Both YouTube and TikTok are witnessing an increase in longer short-form videos. On YouTube, videos longer than 30 seconds have grown by 39% in the first half of the year. 📈 Instagram Engagement: Instagram engagement is rising, with Meta's AI recommendations now influencing 50% of the content users see in their feeds. 📅 Facebook Video Activity: While overall Facebook posting has decreased, video uploads have increased. This trend may be driven by the popularity of Reels and content sharing from other platforms like TikTok. For a comprehensive look at these trends and their implications for video content strategies, explore Tubular Labs’ full 36-page H2 update: https://bit.ly/3XvRywi #SocialMedia #VideoTrends #ContentStrategy
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American Marketing Association reposted this
A new Journal of Marketing Research study conducted with UNICEF finds that gamifying healthy choices through engaging price discounts can lead children in developing countries to make better food decisions. The study shows: 1. Discounts work: Just by lowering the price of healthy food options, children can be encouraged to choose more healthy options. 2. Choosing the right product matters: Interestingly, discounts were more effective when attached to moderately priced healthy items versus more expensive choices. Ongoing incentives could bridge the "price gap" between inexpensive unhealthy foods and moderately priced healthy foods. 3. Engagement matters: When older children (8-11 years) had to do a simple calculation to figure out the discounted price, they were more likely to choose the healthy option compared to having the final price directly shared with them. This suggests that making discounts a bit like a puzzle, or a game, can boost their effectiveness. 4. Repetition is a double-edged sword: When repeated, complex games/messages may benefit younger children (6-7 years) but lose novelty and engagement among older children (8-11 years). These findings offer a valuable opportunity for the future of product marketing and policy: we can make healthy choices more appealing for children while combating childhood obesity. The full study by Szu-chi Huang, Michal Maimaran, and Daniella Kupor is available here: https://lnkd.in/g2mHwTUJ #childhoodobesity #obesity #healthyeating #developingeconomies #marketing #foodchoices Northwestern University - Kellogg School of Management
How the Right Price Promotion Can Nudge Kids to Choose Healthier Foods
insight.kellogg.northwestern.edu
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“I firmly believe the next competitive battleground is moving from a reactive experience to a proactive experience, and generative AI will take a lead role in this.” – CX Thought Leader, Colin Shaw Generative AI is transforming customer experiences by predicting behavior and delivering proactive, personalized interactions. Here’s how: 1️⃣ Predictive Personalization – Suggest products before customers know they need them. 2️⃣ Automated Support – Resolve issues before they’re even aware. 3️⃣ Dynamic Content Creation – Tailor content to engagement history. 4️⃣ Enhanced Interactions – Use AI-powered assistants for seamless support. 💥 Ready to dive deeper? CX-WISE’24 is the ultimate AI-focused CX event! Join us on Sept. 10, 2024 for expert talks, masterclasses, and a certificate of completion from AMA, CMO Council, and Sprinklr. 🔗 Register now! https://bit.ly/3Th9WGS #Ad #CXWise #CXInnovation #AI #CustomerExperience #AMAPartnership
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According to Gartner, 63% of digital marketing execs still struggle with delivering personalized experiences—despite the clear benefits of increased trust, engagement, and revenue. Join us for an exclusive session on October 10, 2024, from 10:00 AM – Noon CT to kickstart your personalization journey! In this session, we’ll cover critical steps to developing a proof of concept (POC) that can transform your digital experience. Creating a Personalized Digital Experience For Customers 📅: October 10, 2024 | 10:00 a.m. - 12:00 p.m. CT ✍: Jill Grozalsky Roberson Don’t miss out—sign up today! 👉 https://lnkd.in/e89ZHP2v #AMATraining #Personalization #CustomerExperience #DigitalMarketing #MarketingInnovation #CX
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